Don't Launch Yet. The Workbook

A launch does not fail on launch day. It fails weeks earlier, when the critical gaps get skipped. The free checklist told you where the gaps are. This workbook is how you close them.

Take it from someone who has spent 15+ years in innovation labs around the world (NY, LA, Sydney) in go to market strategies and head of growth.

Every check comes with the exact exercise I run with paying clients, and the stories of wellness founders who got it wrong before they got it right. One of them was about to spend thousands on ads talking to the wrong buyer. The research found the right one. They went into launch with over 2,000 people on the waitlist and $36,000 in pre launch revenue.

This workbook is for you if:

• You have a product you believe in and you are terrified of launching to crickets

• Your buyer is currently "women 25 to 55 who care about wellness" and you know that is not good enough

• Your waitlist is an email box with "10% off, coming soon" above it

• You would rather find the gaps now than after the ad budget is gone (or before you've gone long on inventory!)

What is inside, 11 pages:

• The 15 original checks, each with a fill in exercise: the buyer sentence, the language bank, the mirror swap, the hesitation list, the trust hierarchy

• Five new checks the free version skipped: your unknowns, your offer, your numbers, your proof assets

• The waitlist offer stack that replaces "10% off" with something people actually join for

• The launch maths: how big your list needs to be to hit your revenue goal, worked forwards and backwards

• A gap map that tells you which section to fix first, and in what order

Written for wellness founders. Delivered instantly as a PDF you can print and fill in.

Love it or I will refund your money, no questions asked.