The Waitlist Offer Kit

Most waitlists say "join to find out when we launch," with ten percent off underneath. It excites nobody, and it's why so many lists stall at a few hundred people who don't open the emails.

Every waitlist that takes off gives people four things. A reason to join today. A reason to trust a brand they have never heard of. A reason to stay warm until launch day. And a reason to tell a friend. Most founders get the first one halfway and skip the other three.

This kit is where you build all four for your own product, in an afternoon.

What you get:

• A 30 minute workshop that takes you from a blank page to a strong waitlist offer idea your buyer actually wants

• A 5 minute video showing what a good offer looks like next to a lazy one, so you can spot the difference in your own

• A 5 minute breakdown of waitlists that went viral, including how Robinhood got over a million people to wait, and what you can borrow without being a fintech

• The prompt I use to generate waitlist offer ideas built around your product and your buyer, so you start with a list of strong options rather than a blank page

• The Waitlist Offer Builder, 16 pages you can print and fill in. Five offer formats, each with a worked example and the failure mode that kills it. The launch maths, so you know exactly how big your list needs to be. Where those people will actually come from. And your waitlist landing page, block by block, so you finish with a finished offer and a page brief, not a page of notes

What this looks like when it works:

• A wellness brand went into launch with over 2,000 people on the waitlist and $36,000 in pre launch revenue

• A children's speaker brand with no audience and no list built a waitlist of over 6,000 people, by offering parents breakfast events with a trusted tech safety expert instead of a discount

Here's how I'd think about the $89. Going from 200 to 2,000 people on a $50 product, at a 5% launch conversion, is worth $4,500 on launch day alone. The kit only needs to add a few orders to pay for itself.

This is for you if you're a wellness or consumer product founder with a launch in the next six months, and your waitlist is currently an email box with "coming soon" above it.

It's the same method I've used over 15 years launching products in innovation labs around the world, and the one I use with every Validation Nation client.

If you don't love it and don't see the value, I offer a full refund if you request it within 24 hours of purchase.