35 Years of Solving Problems
CA$27
You're good at what you do. So why are you losing work to people who aren't?
The answer is almost never skill. It's that your prospects don't feel understood. And the moment someone else makes them feel understood — they win the job.
This book is about fixing that. One idea. Proven over 35 years across industries most people never connect: law enforcement technology, agricultural software, pharmaceutical systems, and hundreds of law firms and service businesses across North America.
The idea is simple:
Find the hurt. Understand it better than anyone else in the room. Make it go away.
That's it. Everything else in this book is proof that it works.
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WHAT'S INSIDE
• Why people buy for emotional reasons and justify with logic — and what that means for every pitch you make
• The three questions every prospect is silently asking before they hire anyone
• Matchers vs. Mismatchers — the insight that saved one of my most important sales
• Why your website is probably talking about you instead of your prospect's problem
• The one question that changes every first meeting
• Real case studies: a Seattle law firm, a New Jersey elder law practice, a farm harvester manufacturer, a sheriff's department murder investigation
• A 17-point website self-audit you can complete in 15 minutes
• How to spot an agency that isn't earning its keep
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WHO THIS IS FOR
Not corporate sales teams. Not marketers with budgets.
This is for the plumber standing in someone's kitchen. The lawyer turning a free consultation into a retained client. The contractor bidding against two others. The web designer closing a proposal. Anyone who sells themselves — and wants to stop losing work they should be winning.
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Ingvar Grimsmo has been solving business problems since 1988. He has never advertised for clients. Every engagement in his career came through referrals or direct outreach — because the results spoke first.