The Brand Compass
$47
Before your dream clients recognize your brilliance, you have to recognize it first.
The Brand Compass is a guided workbook that helps you uncover the strategic, emotional and energetic foundations of a brand that feels like you. It’s built from the same core elements I use with my 1:1 brand clients, so you can do the deep work on your own time.
Most brands start with logos, colors and fonts. Brands that last start with clarity. This workbook gives you that clarity first, so every decision after it feels easy.
What’s inside the 41-page workbook:
✦ The Compass Check-In: a 10-point self-assessment to see where your brand stands today, and how far you’ve come after the workbook
✦ 01 Who You Are: your personality, values, three brand words and a vision for a freedom-based business
✦ 02 Your Audience: a detailed ideal client profile, plus her words, her struggles and her path to you
✦ 03 Needs + Desires: what you solve, why it matters and your one-sentence transformation promise
✦ 04 Differentiation: your signature story, what sets you apart and a clear positioning statement
✦ 05 Emotional Branding: your aesthetic, palette, brand voice and the feelings your brand creates
✦ 06 Revenue + The Road Ahead: an offer audit, your freedom-based offer ladder and a 90-day plan
✦ Your Brand Compass Snapshot: a one-page summary to hand to any designer, copywriter or photographer
✦ A 30-day roadmap to turn your clarity into action
This is for you if:
You’re starting a brand and want to build it on the right foundation
Your brand feels “almost there,” but not quite like you
You’re planning a rebrand, a new website or a brand photo shoot
You want to attract clients who truly resonate with you
Print it or fill it in on your tablet. Move slowly, reflect deeply, and let your truth surface.
Your brand begins here. 🤎