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In 2016, my wife and I walked into our first apartment community as the only two trainers. No team. No playbook. Just a belief that the empty gym sitting in every apartment building could become the most connected room in the building — and that property managers would pay us to make that happen.
They did.
What started as two trainers became Swyft Fitness — the nation's leading on-site fitness amenity company for apartment communities:
30+ instructors placed across apartment properties
4,000+ classes delivered annually
Gyms, pool decks, rooftops, clubrooms, outdoor turf, and Saturday morning run clubs
All contracted. All recurring. All paid by the property.
We've been married 19 years. Four kids. Bay Area family. This business gave us financial freedom and peace — and we got to build community while doing what we love.
Now I teach fitness professionals the exact system I used:
How to pitch a property manager
How to structure the contract
How to price your classes
How to hire instructors and govern the portfolio without teaching every class yourself
One apartment contract is $20,000 a year. Stack ten and you have a business.
This playbook is how you get started.