TERMS + CONDITIONS
Last Updated: October 2026
PLEASE READ THESE TERMS + CONDITIONS CAREFULLY BEFORE USING THIS WEBSITE OR PURCHASING ANY PRODUCT, PROGRAM, COURSE, COACHING SERVICE, OR OTHER OFFERING.
By accessing this website, purchasing a product or service, or participating in any program offered by Love Yourself First Health and Wellness Inc. (“LYF,” “we,” “us,” or “our”), you agree to these Terms + Conditions.
If you do not agree with these Terms + Conditions, please do not use this website or purchase our products or services.
1. PERSONAL USE + INTELLECTUAL PROPERTY
All content provided by LYF, including but not limited to JUST TELL ME WHAT TO EAT™ (“JTMWTE™”), LYF Daily Menus™, guides, workbooks, worksheets, formulas, meal plans, menus, grocery lists, food prep schedules, workout programs, exercise videos, coaching materials, photographs, graphics, videos, audio recordings, text, downloads, app content, and other materials (“Content”), is owned by or licensed to Love Yourself First Health and Wellness Inc. and is protected by applicable intellectual property laws.
Your purchase provides you with a limited, personal, non-exclusive, non-transferable licence to access and use the Content for your own personal use only.
Unless expressly stated otherwise, you may NOT copy, reproduce, republish, share, sell, resell, distribute, upload, transmit, modify, teach from, create derivative products from, or use any LYF Content for commercial purposes without our prior written permission.
You may not share your course, program, app, login credentials, PDFs, videos, worksheets, menus, or other purchased Content with another person.
One purchase = one user.
2. DOWNLOADABLE + PRINTABLE MATERIALS
Certain materials within our courses and programs may be specifically designated as downloadable or printable.
Where we expressly provide a download or print option, you may download and/or print those materials for your personal use only.
This may include, depending on the product purchased, worksheets, calculation pages, body-tracking pages, grocery lists, food prep schedules, LYF Daily Menus™, Macro Quickie Sheets, and other designated resources.
Permission to download or print a resource does NOT grant permission to copy, reproduce, distribute, share, upload, sell, publish, or otherwise make that material available to another person or business.
3. EDUCATIONAL PURPOSES ONLY
All LYF products, courses, programs, coaching, Content, and communications are provided for educational and informational purposes only.
They are not intended to diagnose, treat, cure, or prevent any medical condition and are not a substitute for medical advice, diagnosis, or treatment from a qualified healthcare professional.
Allison Cullen and Love Yourself First Health and Wellness Inc. are not acting as your physician, dietitian, psychologist, therapist, or other licensed healthcare provider.
You are responsible for determining whether the information, nutrition strategies, exercise programs, and other recommendations provided are appropriate for you.
If you have a medical condition, injury, are pregnant or breastfeeding, have a history of disordered eating or an eating disorder, take medication, or have any concerns about changing your diet or exercise routine, please consult an appropriate qualified healthcare professional before beginning.
4. FITNESS + PHYSICAL ACTIVITY
Physical exercise involves inherent risks.
By participating in any LYF workout, exercise program, cardio recommendation, walking program, or other physical activity, you acknowledge that you are voluntarily participating and accept responsibility for your own health, safety, and physical condition.
Stop exercising and seek appropriate medical attention if you experience pain, dizziness, faintness, shortness of breath beyond what is reasonably expected from exercise, or other concerning symptoms.
You are responsible for exercising within your own abilities and limitations and for using appropriate equipment, technique, and surroundings.
5. INDIVIDUAL RESULTS
Every person is different.
Results from nutrition changes, exercise, coaching, JTMWTE™, LYF Daily Menus™, workout programs, or any other LYF product or service will vary based on factors including, but not limited to, starting point, consistency, age, genetics, health, activity level, nutrition, sleep, stress, adherence, and individual circumstances.
Examples, testimonials, photographs, personal stories, or results shared by Allison Cullen or LYF clients are examples only and are not guarantees of your individual results.
6. JUST TELL ME WHAT TO EAT™ + NUTRITION INFORMATION
JTMWTE™ provides educational tools designed to help you better understand concepts related to food, calories, macronutrients, Daily Maintenance Calories (DMCs), fat loss, muscle gain, meal planning, food habits, and daily movement.
Calculations and formulas provided within JTMWTE™ are estimates and educational tools. Individual nutritional and energy requirements vary.
You are responsible for monitoring how you feel and responding appropriately to your individual needs.
Nothing within JTMWTE™ should be interpreted as individualized medical nutrition therapy or medical advice.
7. 1:1 WITH ALLI
1:1 WITH ALLI provides personalized online food + fitness coaching based on the information you provide during onboarding and throughout the coaching relationship.
You are responsible for providing accurate and complete information regarding your goals, preferences, schedule, physical limitations, injuries, allergies, and other information requested as part of the program.
1:1 coaching does not create a physician-patient, dietitian-client, therapist-client, or other regulated healthcare relationship.
You remain responsible for your own decisions, participation, and results.
8. LYF WORKOUT PROGRAMS + APP
LYF workout programs are delivered online and/or through a third-party fitness application.
Pre-built workout programs are not individually customized unless expressly stated otherwise at the time of purchase.
Exercise demonstrations are provided to help you understand the intended movement but do not replace individualized, in-person supervision from an appropriately qualified professional where required.
Access to app-based products may also depend on third-party platforms, devices, internet connectivity, software updates, and other services outside LYF’s control.
9. THIRD-PARTY SERVICES
LYF may use third-party platforms and service providers to deliver products and services, process payments, host courses, provide app access, send communications, or perform other business functions.
We are not responsible for interruptions, outages, technical problems, updates, changes, or other issues caused by third-party platforms or services outside our reasonable control.
Where appropriate, we will make reasonable efforts to help resolve access or delivery issues related to a purchased LYF product.
10. PAYMENTS + PRICING
You agree to pay all fees associated with the products or services you purchase.
Prices are displayed at the time of purchase and may change at any time.
A future price reduction, sale, promotion, or special offer does not entitle a previous purchaser to a refund, credit, or price adjustment.
If you choose a payment plan where one is offered, you are responsible for completing all payments according to the payment schedule agreed to at checkout.
11. DIGITAL PRODUCTS + REFUNDS
Due to the immediate-access and digital nature of our products, all digital product sales are final unless otherwise required by applicable law.
Once access has been provided to a digital course, guide, workbook, workout program, app-based program, downloadable resource, or other digital Content, refunds will not generally be provided simply because you change your mind, do not complete the product, or decide not to use it.
If a technical problem caused by LYF prevents us from delivering a product you purchased and we are unable to provide access or a reasonable replacement, please contact us so the issue can be addressed.
12. COACHING CANCELLATIONS + CALLS
If your program includes scheduled calls, you are responsible for booking and attending those calls at the agreed-upon times.
If you need to cancel or reschedule a call, please provide at least 48 hours’ notice whenever possible.
Missed calls or calls cancelled with less than 48 hours’ notice may be forfeited unless otherwise agreed by LYF.
Coaching calls included within a program must be used within the applicable program period unless otherwise agreed in writing.
13. ACCEPTABLE USE
You agree not to misuse our website, courses, programs, app access, Content, or other services.
You may not attempt to bypass security features, improperly access another customer’s account, distribute protected Content, interfere with our services, or use our Content in a manner that infringes our intellectual property or the rights of another person.
LYF reserves the right to suspend or terminate access where we reasonably believe these Terms + Conditions have been violated.
14. COPYRIGHT + TRADEMARKS
The names, logos, branding, original materials, and proprietary product names associated with Love Yourself First Health and Wellness Inc. are protected intellectual property where applicable.
This includes, without limitation, proprietary LYF branding and materials associated with JUST TELL ME WHAT TO EAT™, JTMWTE™, and LYF Daily Menus™.
Nothing in these Terms grants you ownership of, or a licence to commercially use, any LYF trademark, trade name, branding, Content, formula, program, or other intellectual property.
If you believe LYF Content is being copied, distributed, or used without authorization, please contact us at xallisoncullen@gmail.com.
15. WEBSITE + CONTENT ACCURACY
We make reasonable efforts to provide accurate and current information.
However, information may occasionally contain errors, omissions, or outdated information, and we do not guarantee that every piece of Content will always be complete, current, or error-free.
We may update, modify, correct, or discontinue Content, products, services, pricing, or website information when appropriate.
16. LIMITATION OF LIABILITY
To the fullest extent permitted by applicable law, Love Yourself First Health and Wellness Inc., Allison Cullen, and their respective directors, officers, employees, contractors, and agents will not be liable for indirect, incidental, special, punitive, or consequential losses arising from your use of, or inability to use, our website, products, programs, Content, or services.
Nothing in these Terms + Conditions is intended to exclude or limit liability that cannot legally be excluded or limited under applicable law.
17. PRIVACY
Your use of our website, products, programs, and services may involve the collection and processing of personal information.
Personal information will be handled in accordance with our Privacy Policy and applicable privacy laws.
By providing your email address and other contact information, you agree that we may send communications reasonably necessary to deliver products or services you have purchased.
Marketing communications will be handled in accordance with applicable Canadian law, and you may unsubscribe from marketing emails using the unsubscribe option provided.
18. TERMINATION OF ACCESS
We reserve the right to suspend or terminate access to our Content, programs, products, or services if you materially violate these Terms + Conditions, misuse our Content, share access without authorization, engage in unlawful conduct relating to our services, or infringe our intellectual property rights.
Termination of access due to a violation of these Terms does not automatically entitle you to a refund.
19. GOVERNING LAW
These Terms + Conditions are governed by and interpreted in accordance with the laws of the Province of Alberta and the applicable federal laws of Canada.
Any dispute relating to these Terms + Conditions will be subject to the jurisdiction of the courts of Alberta, except where applicable consumer protection or other laws require otherwise.
20. CHANGES TO THESE TERMS
We may update these Terms + Conditions from time to time to reflect changes to our products, services, business practices, or legal requirements.
The most current version will be posted on our website with an updated revision date.
Your continued use of the website or services following an update constitutes acceptance of the revised Terms to the extent permitted by applicable law.
21. CONTACT
If you have questions about these Terms + Conditions, please contact:
Love Yourself First Health and Wellness Inc.
Allison Cullen
Email: xallisoncullen@gmail.com
Alberta, Canada
© 2026 Love Yourself First Health and Wellness Inc. All rights reserved.
