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Erica Schramm

Mama x3. Educator + Speaker. Lash Artist turned Social Media Manager💖☁️🌈🫶🏼🦋

Mic’d Up: A Podcasting Course for Beauty Pros

Mic’d Up: A Podcasting Course for Beauty Pros

$222$300

/Month

You’re sitting on stories, experience, and leadership the industry needs. The conversations you have behind the chair, the lessons you’ve learned the hard way, the perspective you’ve gained from working hands-on with clients...it all matters.

And deep down, you know you’re meant for more. You’re meant to teach, to influence, to shape the future of the beauty industry. The only thing missing is the platform and the confidence to share it. That's where podcasting comes in!

Mic’d Up is an 8-week small group coaching experience for beauty professionals who feel called to lead, educate, and expand beyond the service chair...and are ready to launch a podcast that builds authority, trust, and long-term impact❤️‍🔥

This is especially for you if you are ready to step outside your comfort zone and claim your voice in the industry!

Whether you’re an esthetician, lash artist, stylist, educator, or service provider, this program is designed for those who feel called to do more than just work behind the chair. It's for those who want to serve, educate, and lead within the beauty community.

In this program, you’ll be guided step-by-step through:

  • Discovering the why behind your podcast and the impact you want it to make

  • Defining exactly who your show is for and how it serves them

  • Clarifying your brand messaging, tone, and voice so your podcast feels aligned and authentic

  • Navigating the tech side of podcasting in a non-intimidating way - Everything from hosting platforms, to microphones, recording equipment, and more.

  • Understanding what equipment, platforms, and tools you actually need (and what you don’t)

  • Growth strategies + how to monetize your show

  • Building the mindset required to show up confidently… even before you feel “ready”

By the end of the program, you’ll have a clear plan to launch within 1-3 months, realistic goals for your first year, and the confidence to launch a podcast that builds trust, expands your reach beyond social media, and positions you as a respected voice in the beauty industry.

WHAT'S INCLUDED:

  • 8 weeks of small group coaching including individual support as needed - March 9th to May 1st.

  • 1-hour group coaching calls each Monday of the program

  • Weekly tasks and homework to implement what you're learning

  • Voxer group chat for ongoing support and questions Monday-Friday during business hours

  • Lifetime access to all call replays + PDF supports

PROGRAM OUTLINE:

PHASE 1: ACTIVATION + CLARITY (Weeks 1–2)

Week 1 – The Why + Your Leader Within

  • Why your voice matters in the beauty industry

  • Clarifying your long-term vision (education? products? mentorship?)

  • Defining the impact you want your podcast to make

  • Releasing perfectionism

Week 2 – Who It’s For + Positioning

  • Defining your listener clearly

  • What problem your show solves

  • How your show is different from others

  • Naming + positioning your podcast

PHASE 2: MESSAGE + BRAND ALIGNMENT (Weeks 3–4)

Week 3 – Messaging Pillars + Episode Strategy

  • 3–5 core content pillars

  • Mapping first 10 episode ideas

  • Solo vs guest strategy

  • Creating value-driven content without burnout

Week 4 – Brand Voice + Authority

  • Branding your show + creating your brand kit with templates

  • Speaking confidently without scripts

  • Building trust through storytelling

  • How to gain confidence and a clear voice when recording

PHASE 3: TECH + SETUP (Weeks 5–6)

Week 5 – Tech Without Overwhelm

  • Equipment (budget vs mid-range options)

  • Recording and hosting platforms

  • Editing options (DIY vs outsource)

Week 6 – Launch Plan, Realistic Growth Strategies, and Monetization Options

  • Time commitment

  • Batch recording strategy + consistency rhythm

  • First 90-day launch strategy

  • Year one growth expectations

  • Monetization options and how to make your podcast a consistent revenue stream - course/service sales, sponsorships + ads, speaking opportunities, affiliate links, and more.

PHASE 4: CONFIDENCE + EXECUTION (Weeks 7–8)

Week 7 – Mindset + Visibility

  • Imposter syndrome

  • Showing up before you feel ready

  • Handling criticism

  • Owning your voice and expertise

Week 8 – Launch Prep + Celebration

  • Final Q&A

  • Tech troubleshooting

  • Accountability commitments

  • Set official launch dates

  • Celebration call

ADDITIONAL SUPPORTS INCLUDED:

• Podcast equipment checklist PDF
• Podcast launch timeline template
• Episode planning worksheet
• Guest pitch email template

For me, podcasting was the start of a world full of new opportunities in my business. Whether it was making a lasting impact in the lives of other lash artists and beauty pros, getting speaking opportunities, booking new coaching clients or social media management clients, selling online courses, hosting our yearly online event, working with big name brands, or having my voice and stories heard in 65+ countries around the world...podcasting opened the door to building a lasting legacy and worldwide known brand in the beauty industry.

This is your chance to open that door for yourself to let your voice be heard and known, and build long-lasting trust and impact across the industry.

EARLY BIRD PRICING: Now through February 28th, join for $888 (split up into 4 monthly payments of $222)

Pricing will go up to $1,200 (split up into 4 monthly payments of $300) from March 1st-March 8th.

ONLY 10 SPOTS ARE AVAILABLE! ENROLL TODAY TO RESERVE YOUR SPOT❤️‍🔥

Join Mic'd Up

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Total :US$222
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