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Yinka Martin

CEO • Athlete • Mum — Helping women build a life that's actually theirs 🌸

Project You: 1:1 Private Mentoring Call (90 mins)

Project You: 1:1 Private Mentoring Call (90 mins)

€199

Bring me the thing you keep circling back to.

  • Trying to get a business idea off the ground and not knowing where to start.

  • Getting fit in your thirties or forties, when your body stops responding to the things that used to work.

  • Building a personal brand and wanting it to actually go somewhere.

  • Shrinking to fit the room you're in, and knowing you're doing it.

  • Being in an interracial relationship, and the things that come with it that nobody talks about.

  • A career you've gone off but can't walk away from, because you need the money.

  • A life that looks fine from the outside and doesn't feel like yours.

Everything I can offer you is lived. None of it is theoretical.

I've run a business across Ireland and Texas for fifteen years. I built this personal brand from nothing and landed my first paid brand partnership within a year. I've trained for twenty-five years without a gym membership, through two pregnancies, and run four marathons including the Great Wall of China.

I came to Ireland from Nigeria at fourteen. I've been the only woman in the room, the only person of colour in the room, and the youngest person in a room full of experts. I know what it costs to make yourself smaller in order to fit. I'm raising two daughters. I'm in an interracial marriage. I've started over more than once.

I'm not going to give you a framework. I'm going to listen properly, tell you the truth, and tell you everything I know about the thing you brought me.

Here's how it goes. You tell me where you actually are, not the tidy version. I ask questions until I understand it properly. Then we work out what you do next: the first thing, the thing after that, and what you stop doing. You'll leave with a plan in your own words that fits your life, your money and your responsibilities.

Ninety minutes, just us. Online, or in person in Dublin 6 if you're local.

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Síne Dunne | Siest Sleep

Loved working with Yinka. Calm, clear, and insightful — no fluff, no ego. She meets you where you're at and helps you move forward with practical, tailored steps that actually work. If you're after cosy chats, she's not for you. But if you're serious about building, growing, or making real progress — especially in e-commerce — she's gold.

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Sarah

Aww thanks Yinka 🥰. I’m loving doing me ❤️. I took your advice and I have been making sure I am the main character in my life. I moved out of home over 8 months ago and I’m finishing up in the ******** end of this month after being here for 6 years. I’ve started booking my trips, with Switzerland and Lisbon in July, then who knows where for August 😁. Life is great ❤️. I hope all is well with yourself and the girls.

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Goziam Okogwu | The Rite Collective Ltd

Yinka is an exceptional business person who combines sharp commercial instincts with genuine passion for creating meaningful impact. Her dedication and passion are key ingredients needed to build a sustainable business you can truly be proud of. I recommend her without hesitation for anyone serious about long-term success.

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Gülçin Karahan | Meta&Google Ads Expert

Hey Yinka 💛 As a small business owner myself, I just want to say how refreshing it is to work with someone like you. Your passion, openness, and the way you genuinely care about the people around you — it really stands out. You’ve created a space where ideas are welcomed, action is taken, and everyone feels heard — that’s not easy to do, and it’s so inspiring. Working with you has encouraged me not just professionally, but personally too — reminding me to stay bold, trust my voice, and keep showing up with heart. Thank you for being that kind of leader!

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Annie Dunne | Acquerello Homeware

When we met I was struck by Yinka’s entrepreneurial vision and the clarity she has, not just for herself but for helping others find theirs too. Her energy is so positive and I especially admired her genuine interest, kindness and drive in lifting up other business owners, especially female entrepreneurs!

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Jonty O'Neill | Owner of Jonty Design

Yinka is a determined and highly motivated professional with exceptional organizational skills. She consistently demonstrates an ability to anticipate future needs and innovate, inspiring those around her with her accomplishments. Despite her impressive drive, she remains a genuinely down-to-earth and approachable person. Her ability to get you to trust your heart and do it your way is something not everyone possesses. I highly recommend Yinka; it's a true blessing to work alongside her.

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Killian McNulty Gallery

Yinka is the real deal—intelligent, strategic, and genuinely invested in helping others succeed. When our business was facing challenges, she didn’t just offer generic advice; she listened carefully, cut straight to the heart of the issue, and provided actionable solutions that have since delivered real results. Her no-nonsense, businesslike approach is refreshing, and her insights are razor-sharp. If you’re looking for someone trustworthy who gets things done, Yinka is the person to turn to.

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Richard

Yinka’s guidance and support have been genuinely invaluable. She brings real-world experience to the table — just look at the successful business she built from the ground up. She knows exactly what she’s talking about. Combine that with her passion for helping others and her ability to connect on a personal level, and you’ve got something special. Yinka hasn’t just been a brilliant coach — she’s become a great friend too.

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Kate | The Monday Coach

Yinka’s motivation and drive is infectious. I’ve only known her for a short time and in that time she has helped me to stay focused on my business goal by sending me motivating messages and suggestions. She is so generous with her time and wants to see others succeeding, especially women in business. She is such a natural mentor!

You don't have to figure it out on your own.

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