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Yinka Martin

CEO • Athlete • Mum — Helping women build a life that's actually theirs 🌸

Project You: 6 Month Private Mentorship

Project You: 6 Month Private Mentorship

€3,500

This is not a business programme. It is not a fitness programme. It is not a mindset course.

It is all of it. Together. Because that is how real life works.

The woman who comes to Project You is not struggling in one area. She is stretched across all of them. A career that drains her, a body she doesn’t recognise, a relationship that has lost its spark, friendships that feel thin, a life that belongs to everyone except her.

I know her because I was her.

I immigrated to Ireland young, always feeling on the back foot. I was overweight and couldn’t see myself in the mirror. I was bullied out of a job. I wanted flexibility, freedom and work that felt like mine, but I had to build every single piece of it from scratch, alone, without a map.

So I built the map.

I built HairWeavon into a transatlantic business operating across Ireland and Texas. I ran marathons, including the Great Wall of China. I rebuilt my body after two pregnancies, trained consistently for 25 years without a gym membership, and designed a life of freedom, travel and intention around a family I love.

Most mentors and coaches have never actually run a business. I have. Fifteen years of it. And I bring that alongside a whole-life approach, because I know that when a woman starts showing up for herself, everything around her shifts. Her work. Her body. Her relationships. Her sense of who she is.

That is what six months inside Project You can do.

What’s included:

  • Six private 90-minute mentoring sessions, one a month, by video call

  • A weekly check-in by voice note or message, for accountability, momentum and support

  • Tailored guidance across every pillar of Project You: business, fitness, mindset, relationships and intentional living

  • Practical, actionable direction without the overwhelm

  • Someone in your corner who has built the life you’re working toward

What we work on together:

  • Building or growing a business you actually love

  • E-commerce, scaling and building income that works around your life

  • Getting fit, strong and consistent, without a gym and without perfection

  • Designing a life with flexibility, freedom and location independence

  • Mindset, clarity and getting out of your own way

  • Relationships, community and building the connections you deserve

  • Motherhood, burnout and reclaiming yourself alongside everything else

This programme is for you if:
You are done with a life that belongs to everyone else. You are ready to do the work, consistently, honestly, without shortcuts. And you want someone in your corner who has actually done it.

How to start:
Places are limited to three clients at a time. Join below and choose a time for our first session.

Not sure yet? Many people begin with a 90-minute 1:1, so we can both see if we’re the right fit. If you go on to join, message me first and I’ll take the cost of your 1:1 off your investment.

When you work with me, you’re not just booking sessions. You’re joining a small circle of women I invest in personally, and you’ll be the first to hear about anything I create that I don’t share publicly.

Why not just book single sessions?
A single session gives you clarity. Six months gives you change. The sessions set the direction, but the real work happens in the weeks between them, and that’s where most people lose momentum. The weekly check-ins mean you’re never more than a few days from someone holding you to what you said you’d do.

Investment: €3,500. Prefer to spread it over three monthly payments of €1,200? Message me on Instagram @yinka.insta before joining and I’ll set that up for you directly.

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Síne Dunne | Siest Sleep

Loved working with Yinka. Calm, clear, and insightful — no fluff, no ego. She meets you where you're at and helps you move forward with practical, tailored steps that actually work. If you're after cosy chats, she's not for you. But if you're serious about building, growing, or making real progress — especially in e-commerce — she's gold.

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Sarah

Aww thanks Yinka 🥰. I’m loving doing me ❤️. I took your advice and I have been making sure I am the main character in my life. I moved out of home over 8 months ago and I’m finishing up in the ******** end of this month after being here for 6 years. I’ve started booking my trips, with Switzerland and Lisbon in July, then who knows where for August 😁. Life is great ❤️. I hope all is well with yourself and the girls.

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Goziam Okogwu | The Rite Collective Ltd

Yinka is an exceptional business person who combines sharp commercial instincts with genuine passion for creating meaningful impact. Her dedication and passion are key ingredients needed to build a sustainable business you can truly be proud of. I recommend her without hesitation for anyone serious about long-term success.

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Gülçin Karahan | Meta&Google Ads Expert

Hey Yinka 💛 As a small business owner myself, I just want to say how refreshing it is to work with someone like you. Your passion, openness, and the way you genuinely care about the people around you — it really stands out. You’ve created a space where ideas are welcomed, action is taken, and everyone feels heard — that’s not easy to do, and it’s so inspiring. Working with you has encouraged me not just professionally, but personally too — reminding me to stay bold, trust my voice, and keep showing up with heart. Thank you for being that kind of leader!

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Annie Dunne | Acquerello Homeware

When we met I was struck by Yinka’s entrepreneurial vision and the clarity she has, not just for herself but for helping others find theirs too. Her energy is so positive and I especially admired her genuine interest, kindness and drive in lifting up other business owners, especially female entrepreneurs!

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Jonty O'Neill | Owner of Jonty Design

Yinka is a determined and highly motivated professional with exceptional organizational skills. She consistently demonstrates an ability to anticipate future needs and innovate, inspiring those around her with her accomplishments. Despite her impressive drive, she remains a genuinely down-to-earth and approachable person. Her ability to get you to trust your heart and do it your way is something not everyone possesses. I highly recommend Yinka; it's a true blessing to work alongside her.

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Killian McNulty Gallery

Yinka is the real deal—intelligent, strategic, and genuinely invested in helping others succeed. When our business was facing challenges, she didn’t just offer generic advice; she listened carefully, cut straight to the heart of the issue, and provided actionable solutions that have since delivered real results. Her no-nonsense, businesslike approach is refreshing, and her insights are razor-sharp. If you’re looking for someone trustworthy who gets things done, Yinka is the person to turn to.

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Richard

Yinka’s guidance and support have been genuinely invaluable. She brings real-world experience to the table — just look at the successful business she built from the ground up. She knows exactly what she’s talking about. Combine that with her passion for helping others and her ability to connect on a personal level, and you’ve got something special. Yinka hasn’t just been a brilliant coach — she’s become a great friend too.

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Kate | The Monday Coach

Yinka’s motivation and drive is infectious. I’ve only known her for a short time and in that time she has helped me to stay focused on my business goal by sending me motivating messages and suggestions. She is so generous with her time and wants to see others succeeding, especially women in business. She is such a natural mentor!

Ready to go all in on yourself?

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Total :€3,500
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