TL;DR: Stan Store and Linktree are both link in bio tools, but they serve Creators in very different ways. Stan Store is an all-in-one storefront designed for monetization—enabling creators to sell digital products, coaching, courses, memberships, and more with one-click checkout and no transaction fees. Linktree is better for branding and link organization, offering more customization but fewer built-in monetization tools and higher fees as you scale. The key difference? Stan Store helps Creators sell and grow, while Linktree focuses on design flexibility.

Every Creator wants the same thing: to turn their audience into paying customers—without wasting time or money on tools that don’t deliver.

Choosing a Creator platform isn’t just about picking a tool. It’s about setting yourself up for long-term success. Whether you’re just getting started or looking to replace your existing tool, the platform you choose can have a huge impact on how you sell, scale, and connect with your audience.

To help you figure out which link in bio is best for your needs, we’re breaking down how Stan Store and Linktree compare in features, pricing, support, and overall experience. We’ll also share real Creator examples so you can see what’s possible when you choose the right tools—no matter if you’re launching your first digital product or looking for a smarter way to grow your business.

Let’s dive in.

What’s Stan Store?

As a Creator, you need a platform that makes it as easy as possible for your audience to buy from you. A tool that feels just as effortless and intuitive for your customers to navigate as it does for you to use. That’s where Stan Store comes in. 

Stan is the all-in-one link in bio storefront for Creators who want to turn their audience into paying customers—without code or a cumbersome tech stack.

You can use Stan to sell digital anything—from digital products and coaching to courses, memberships, and community access. All your offers are fully hosted on Stan Store, and with zero transaction fees, you’ll earn 100% of every sale you make. 

Next, let’s look at how Linktree compares.

What’s Linktree?

Linktree is a popular tool for hosting multiple links in a social media bio. The platform first launched as a simple link list with paid customization options, and has since grown into a more robust link in bio tool with a range of paid plans.

It’s known for its customization and lower-tier plans, but it lacks the range of monetization features Stan Store offers. And while it has a variety of paid plans to choose from, it can feel confusing to understand what’s included, with Creators often getting charged more for certain features as they grow.

Stan Store vs. Linktree At A Glance

Short on time? Here’s a quick look at how Stan Store and Linktree stack up.

Key Takeaways

📌 If you want a quick, seamless way to sell online, Stan is the better tool with more ways to scale your offers as you grow.

📌 If you want a tool with full link in bio customization, Linktree offers more design flexibility.

📌 The biggest difference? Stan is best for selling and scaling multiple offers, while Linktree is ideal for branding.

Now, let’s dive deeper into why Stan stands out—not just in its features, but in the people behind it.

How Stan and Linktree Compare—Monetization, Pricing, Support, & Experience

Choosing a Creator platform isn’t just about the features—it’s about the experience. You need a tool that works just as hard as you do. One that makes selling effortless, keeps your audience engaged, and supports you every step of the way.

Stan was built with that in mind. It delivers the industry’s best support, a 4.9-star mobile app, and an experience that has earned hundreds of rave reviews—all designed to make your Creator journey smoother and more profitable.

While Linktree is a solid choice for organizing social links and customizing your bio, it doesn’t provide the same depth of native monetization tools, all-in-one functionality, or Creator-first support.

Here’s why creators don’t just use Stan—they genuinely love it:

💸 Host and Sell Digital Anything

Seriously. With Stan, you can grow and monetize your audience with:

• Lead magnets to grow your email list, own your audience, and nurture seamlessly
• Digital products, like PDFs, templates, “Ask me anything” requests, audits, and more
• Calendar bookings, like discovery calls or paid coaching sessions
• Online courses and webinars you can sell or offer for free, hosted entirely within Stan
• Memberships so you can easily offer recurring subscriptions and earn consistently
• Communities that allow you to foster deeper relationships with your audience in a free or exclusive space
• External and Affiliate links, such as your website, discount codes, or links to your go-to products
• Landing pages you can use to promote a specific offer or freebie without a website

All without leaving the platform or paying for separate subscriptions. 

While Linktree lets you add lead magnets, digital products, links, and calendar bookings to your link in bio, you’ll need a third-party tool or integration to offer anything else. Plus, they don’t currently offer a way to create landing pages.

💰 Simple, Straightforward Pricing

No hidden fees or guessing at which features are included. Stan offers two straightforward plans: Creator or Creator Pro, tailored to different stages of growing your business. 

You’ll get access to everything you need to build, monetize, and engage your audience for $29/month. And when you’re ready to scale, you can upgrade to the $99/month plan to unlock additional advanced features like dynamic pricing and payment plans, email marketing, and campaign tracking.

Linktree, on the other hand, offers four different plans with vastly different transaction fees, features, and usage limits. Their pricing page shares a complex breakdown of how each of their plans compares, with vague language about add-on fees like “transaction and processing fees may apply.”

💜 The Best Customer Support

A company’s customer support can make or break your experience with a platform. Think about it: You’re bound to encounter an issue or have a question at some point. And when you do, you’ll want a team that’s easily reachable and genuinely helpful.

Creator support is one of Stan’s #1 differentiators. When Stan’s growth skyrocketed, so did support requests. But instead of outsourcing or automating with bots, we built an unmatched in-house, Creator-first support team.

Today, we deliver:

✅ A 46-minute average response time—one of the fastest in the industry

✅ Quick and thoughtful replies—Inbox Zero is the new normal

✅ An experience Creators rave about—customers constantly mention our support team in Stan reviews

On the flip side, Linktree often gets criticized for slow, unresponsive customer support, with many users reporting long wait times and unresolved issues.

💬 The Reviews Speak for Themselves

Stan is one of the most-loved Creator platforms out there—but don’t just take our word for it. With over 4,700 reviews and a 4.9-star rating on the App Store, Creators consistently praise the Stan mobile app’s simplicity, reliability, and seamless design.

And when it comes to the overall experience Stan provides, Stan holds a 4.7 rating on Trustpilot with over 1,100 reviews—a stark contrast to Linktree’s 3.1 Trustpilot rating.

Creators specifically love Stan’s:

✅ User-friendliness—“It took me less than 15 minutes to set up my store and start selling.”

✅ Profitability—“Stan made it so much easier to start making money online, without having to worry about setting up a big fancy website!”

✅ All-in-one functionality – “I love that Stan has everything I need to be successful. I don’t have to piece together a bunch of funnels—everything I need is right there and easy to use!”

✅ Word-class support—“Quick to respond, extremely polite, and went above and beyond to resolve my issue. It feels like having 100 people dedicated to my issue. It’s rare to find such professionalism combined with genuine care.”

Unlike platforms that prioritize branding or appealing to broad audiences, Stan is hyper-focused on helping Creators sell more, keep more, and grow faster.

Stan is Built by Creators, For Creators

Most Creator platforms are run by tech companies looking to turn a profit from Creators rather than build a platform truly made for them. That’s where Stan is different.

John Hu built Stan after facing many of the same struggles Creators face today. He was growing a following, but there was no easy way to monetize it—and he didn’t want to sell out to big brands. 

When he tried selling his own offers, the experience was cumbersome and full of roadblocks:

❌ He had to piece together multiple tools—a website host, a payment processor, a scheduling app, and unnecessary tech hurdles just to make a sale.

❌ Platforms took huge percentages of every transaction, making it harder to earn a significant profit.

❌ Most tools weren’t actually built for Creators—they were built for businesses, forcing Creators to adapt and overcome steep learning curves.

John knew that Creators deserved better than this. So he built the tool he wished he had—Stan.

A Platform Built to Help Creators Sell More

While Linktree caters to a wide variety of user types—like free users, brands, agencies, and teams—Stan is fiercely dedicated to serving independent Creators like you. Every aspect of the platform is designed to help Creators monetize their audiences and sell more.

Here’s what that focus means for you:

✅ More time doing what you love: With everything you need to sell—like digital products, coaching, courses, and communities—all built directly into Stan, you can finally spend less time juggling tools and more time creating.

✅ Stronger relationships: You can stay connected with your followers beyond a social app with features like Email Flows and AutoDM, while seamlessly guiding them toward a purchase.

✅ Clarity on how to grow: The learning never ends with Stan’s free resources, proven strategies, and playbooks from real Creators who have been through it, so you always know the next step to scale.

✅ More money in your pocket: Stan intentionally focuses on rolling out revenue-boosting features, like discount codes and Order Bumps, so you maximize your earnings.

Why Investing in the Right Platform Matters as a Creator

Investing in a Creator platform isn’t just about which tool can help you today—it’s about which option can support you for years to come. You deserve a tool that can seamlessly grow with your business—not leave you lagging with disjointed processes or underwhelming results.

With Stan, your subscription fuels features that actually help you grow:

💡 Stan grows as you grow. We’re constantly investing in tools to help Creators earn more. Your subscription isn’t just paying for the platform that exists today—it’s funding exciting innovations that will help scale your business even more in the future.

💡 We’re not trying to be everything to everyone. Platforms like Linktree offer a little bit of everything for every kind of customer, but they lack the depth of monetization tools and Creator-first focus Stan has. 

💡Everything is built by Creators. Every new feature, product update, or resource is created by Creators, for Creators. And we actively involve our customers in the product development process to ensure we’re constantly focusing on the right tools.

Everyday Creators, Remarkable Results

You don’t need a massive following or a million-dollar brand to start making an impact online. Everyday Creators—from first-timers to seasoned entrepreneurs—are using Stan to turn their passions into profit.

The results speak for themselves:

💰 $200M+ earned by Creators through Stan
🚀11,000 Creators hit their first $1,000 milestone in 2024

These aren’t just milestones for us—they’re proof that with the right tools, any Creator can succeed.

Anny Wang: From Side Hustle to Six Figures

Take Anny, for example. She transformed her teaching side hustle into a successful vocal coaching business, starting with just 3,000 followers. She used her Stan Store to sell multiple paid offers in one storefront, which has been instrumental in expanding her reach internationally and supporting students both online and in-person. 

As Anny explains, “Right away, when someone finds me, they can see my calendar and book a call.”

🎥 Discover Anny’s full story

Carissa Devries: Turning Passion into Passive Income

Carissa began sharing her Amazon review expertise with a small, engaged audience and quickly grew her following. With Stan’s built-in monetization tools, she was able to easily sell to her audience and transform her expertise into a consistent source of passive income—adding an extra $1,000 each month to her business.

🎥 Watch Carissa’s full story

Abigail Peugh: Unlocking Full Financial Freedom

Abigail used Stan to launch her digital products and grow from zero to millions in revenue. Today, she’s built a business that not only generates sustainable income but also gives her the freedom to focus on her family, wellbeing, and long-term goals.

She shares candidly, “We were able to buy our first home, and my husband got to quit his 9-5 and come work for me and my business. None of this would have happened without my digital products, and truly, Stan Store has been here with me every step of the way.”

🎥 Discover Abigail’s full story

Stone Fredrickson: Scaling a Sustainable Business at 18

Stone started his Creator journey as a teenager and quickly turned content creation into a thriving business. With Stan, he streamlined his processes, grew his audience, and hit six figures in revenue right out of high school, proving that age and a college education aren’t barriers to building a successful Creator business.

🎥 Explore Stone’s full story

Stan Store vs. Linktree: The Final Verdict

At the end of the day, the best Creator platform is the one that helps you reach your goals faster, keep more of your hard-earned money, and grow as your business evolves.

If you’re ready to sell online or start scaling, Stan Store is the better tool. Its monetization-focused design, all-in-one tools, and Creator-first support make it an ideal choice for those looking to turn their audience into a profitable business.

Linktree is ideal for those looking for branding flexibility. It’s a good tool for managing multiple links in your bio, but it lacks the depth of monetization tools and Creator focus that Stan provides.

👉 The biggest difference? Stan is built to grow with you. Every feature, update, and product decision is intentionally made to help Creators like you sell more, stress less, and keep what you earn.

If you’re serious about building a business and making a living on your own terms, the choice is clear. There’s a reason thousands of Creators—from big names to everyday entrepreneurs—choose to grow with Stan. 

And the next success story? It could be yours. Start your free 14-day trial today.