TL;DR: Being a Creator often means doing everything alone—but it doesn’t have to. Stanley is your built-in Instagram growth partner, helping you map your next move, understand what’s working, and grow with consistency and confidence. We’re breaking down what Stanley can do, prompts to try, and how it’ll help you go from ideas to consistent Instagram growth.

Being a Creator is hard.

You have to be consistent, but not repetitive. Authentic, but still strategic. Relatable, but aspirational. You have to grow an audience, without looking like you’re trying too hard to grow an audience.

You have to post every day—but only if it’s “high quality.” You have to follow trends, but not lose your voice. You have to be niche, but not boxed in. You have to show your face, share your story, be vulnerable—but not overshare.

You’re supposed to build community, but also monetize. You need multiple income streams, but you can’t be “too salesy.” You should charge for your work, but somehow still give everything away for free.

You’re told the algorithm rewards consistency—until it doesn’t. You’re told to just “keep showing up,” even when reach drops, engagement stalls, and nothing you’re doing feels like it’s working.

And when it does work? You’re supposed to be grateful. Even if you’re burned out, guessing, or building in the dark—with no roadmap, feedback, or clear next step.

You’re doing everything at once—Creator, strategist, editor, analyst, marketer. And if you fall behind, it’s all on you.

It’s a lot. And most days, it feels like you’re figuring it all out alone.

Creators aren’t struggling because they’re incapable. They’re struggling because they’re building without a partner.

That’s why we built Stanley: your Instagram growth partner.

Introducing Stanley

Think of Stanley as your partner for Instagram growth—the social media coach that can get you out of the chat loop and into the action. 

Instead of guessing at your next move, Stanley can help you:

• Understand what’s working and why, so every move feels intentional
• Grow purposefully, connecting creativity to results without losing authenticity
• Stay consistent, turning goals into simple actions that build real momentum
• Feel supported with the right nudge, question, or reminder exactly when it’s needed

The Days of Guessing At Your Strategy Are Over

After years of serving tens of thousands of Creators and building as Creators ourselves, we’re no strangers to the challenges creatives face every day. And as the Creator economy becomes even more competitive—with more people creating, fewer users consuming, platform volatility, and AI changing the game—those challenges keep multiplying.

We couldn’t just sit idly by watching passionate Creators struggle to succeed. Not because they lack the talent, creativity, or vision, but because the landscape is constantly evolving, and it’s never been harder to keep up.

So we built a coaching tool we wholeheartedly believe will level the playing field for Creators: Stanley.

Like any coaching, you’ll still have to put in work—but you’ll see results faster, learn faster, and won’t have to do it alone. Here’s what Stanley can do for you.

Analyze Your Content and Audience

Stanley reviews your audience and posts to understand what’s working (and what’s not), then maps your strategy for steady growth. He’ll help you see what performs and guide what to do next, so you can build momentum.

💬 Try these prompts:

• “Analyze my latest post”
• “What patterns do you see in my top posts?”
• “Who is my ideal follower?”
• “What’s my unique angle as a Creator?”
• “Give me content ideas”

Write In Your Voice

Stanley drafts your next post in a voice that actually sounds like you—not a generic or robotic version of you—so you can continue showing up authentically, without the constant grind.

Whether you’re starting with a fully formed concept or a fragmented idea, Stanley can help transform your thought into a strong angle that stands out.

💬 Try these prompts:

• “Script this idea: [your concept]”
• “Give me a carousel on [topic]”
• “Write a caption for [describe the post/image]”
• “Turn this into a reel script: [paste your rough thoughts]”
• “Give me 3 hooks for [topic]”

Go From Ideas to Consistent Outcomes

Stanley keeps you consistent and turns your progress into engaged followers. We know showing up regularly is one of the biggest challenges for Creators, so we built Stanley to be your always-on growth partner that gives you a nudge, encouragement, or perspective exactly when you need it most.

💬 Try these prompts:

• “Give me a weekly content plan”
• “I have 20 minutes—what can I create?”
• “Help me simplify my content system”
• “Check in on my progress”
• “Hold me accountable to [specific thing]”

How to Get Started

Getting started with Stanley is simple:

1. Create your account

Sign up for Stanley.

2. Connect your Instagram

Give Stanley access to your account.

3. Sit back and collaborate

Stanley will start analyzing your audience, suggesting post ideas, and guiding your content strategy. Before you know it, you’ll have a clear posting rhythm, polished drafts ready to go, and steady growth momentum.

Win on Instagram with Stanley

Stanley is like having a 24/7 strategist, copywriter, and coach all rolled into one—helping you turn ideas into action and effort into momentum.

Ready to stop doing it alone and grow faster? Sign up for Stanley today.

FAQ: Stanley

What’s Stanley?

Stanley is your AI growth partner for Instagram—helping you stay on track so you can focus on creating content you love while your audience grows. He analyzes your audience, drafts your next posts, and guides every move so you can build momentum and grow steadily. Think of him as your personal strategist and content coach.

How much does Stanley cost?

Stanley costs $47/month. No hidden fees, no surprises—just straightforward, predictable pricing.

Who is Stanley for?

We created Stanley to help anyone, anywhere build their own brand, find their people, and work for themselves.

How is Stanley different from other AI tools?

Stanley learns your specific content style and voice—and actually writes like you. Unlike other AI tools that sound robotic and take hours to train, Stanley instantly connects with your Instagram and learns your business. And because he constantly adapts to your voice in real-time, you don’t have to spend hours training him.

How does Stanley learn my voice and content style?

Stanley reviews your Instagram content, audience, and profile to understand your unique style and voice. He tracks what resonates, notices your patterns, and learns every time you post or start a chat with him.

Does Stanley post on my behalf or just make suggestions?

You’ll maintain full control of your Instagram account. Stanley can help you brainstorm ideas, write full scripts, analyze what’s working, and plan your content calendar. But he’ll never post anything on your behalf. You’re still the Creator making the final call on edits and hitting publish.

Will Stanley work if I’m starting from zero followers?

Absolutely. Stanley can help you build the right foundation from day one instead of guessing and course-correcting later. He’ll help you work on things like:

• Clarifying your positioning, like who you’re for and what makes you different
• Finding your content pillars—the 3-4 themes you’ll consistently create around
• Generating ideas that are designed to attract your ideal audience
• Writing scripts in a voice that feels authentic to you
• Building posting habits that actually stick

The main difference at zero followers is that Stanley won’t have past post data to analyze yet, so he’ll learn your voice through our conversations and any content you share. As you start posting, he’ll track what resonates and refine from there.