TL;DR: Abigail Peugh built her Creator brand from scratch after her husband had two strokes. She scaled from zero to $1 million in revenue by selling digital products on Stan Store and teaching others how to do the same.
Abigail Peugh is a digital product educator, proud mother, and introverted Creator who shares honest, no-fluff advice on how to build digital product-based businesses. After navigating one of the hardest seasons of her life, she successfully built a seven-figure business from scratch in just over a year while raising her young daughter.
Today, she teaches thousands of people how to ditch self-doubt and transform their skills into wildly profitable online businesses that support their life while allowing them to truly live it. Learn how Abigail went from overwhelmed and defeated to running an online business that has generated over a million dollars in revenue.
The Challenge: Starting Over When Life Turned Upside Down
Abigail’s Creator brand wasn’t an overnight success. It came after years of career redirection, new beginnings, a family emergency, and a ton of hard work.
She juggled freelance gigs, nannying, and a floral design business that never quite took off, shaping her belief that maybe she was only meant to support someone else’s vision.
After discovering her and her husband were thousands of dollars in debt, she spent two years hustling to pay it off, picking up side gigs and landing her first UGC opportunity along the way. That’s when she first discovered digital products—creating stock photography and selling it through another Creator’s store.
“It was the first time I saw their potential, but I still wasn’t ready to do it on my own. I was so incredibly fearful that I would mess everything up, or that doing something digital was too complicated for me”
A few years and one out-of-state move later, she was unexpectedly let go from her dream job as a Creative Director. Struggling to make ends meet while raising their eight-month-old daughter, she and her husband threw themselves into work, picking up freelance gigs and working overtime every weekend.
Suddenly, everything imploded. “In April 2022, my husband had two strokes, and it set our world on fire,” she recalls. “It was crazy. We had all this medical debt and uncertainty of what his recovery process would be.”
Within just a few weeks, they left their home in Colorado, broke their lease, and moved to Idaho to be near family as her husband recovered. Abigail found herself burnt out, exhausted, and ready to take back control of her life.
“We needed more income, and I needed to pour my heart into something. I needed to feel like I was making a difference.”
She’d been slowly building toward this moment for years, but her family’s circumstances lit a fire in her to finally go all in. She leveraged her more than five years of experience in UGC and creative direction, and launched a personal TikTok account teaching people about UGC—growing from zero to 12,000 followers in just two months.
The Solution: Turning a Breaking Point Into a Breakthrough
Abigail didn’t have millions of followers, a website, or a business plan. What she had was knowledge and a burning desire to share it.
“I fired most of my clients, kept one contract, and started teaching people about UGC on TikTok. I didn’t even tell my husband about my account until I hit 10,000 followers,” says Abigail.
Just two months after starting her TikTok account, she launched her first product: a UGC Starter Kit. All she needed was somewhere to host and sell it. “I remember seeing someone use Stan on TikTok. I don’t think I’ve ever signed up for something so fast.”
Abigail set up her Stan store, began growing her email list, and launched her first-ever educational digital product with Stan Store. Something that was all her own. “I didn’t have the money for branding or anything fancy. I just needed something simple that worked.”
It did more than work. That first day, 23 people bought her digital product. And that was just the beginning for her.
“I felt like I was on top of the world,” Abigail shares candidly. “To be honest, my business wouldn’t exist today if it weren’t for Stan.”
In November 2022, she successfully launched her second offer: a Digital Product Starter Kit.
But by the end of that same month, life felt like it was crumbling again when, overnight, TikTok removed her account, taking all 90,000 followers with it. Abigail emphasizes, “I was heartbroken, defeated, and felt like I had wasted five months of my life.”
Nevertheless, she persisted. She started over, creating a new TikTok account and growing it to over 90,000 followers in just a few months. And because she had already been growing her email list, she was able to contact her community and encourage them to follow her new account.
After losing her TikTok account, she decided to shift her focus to Instagram and go all in on building her brand there, which she says is the best decision she ever made.
Within three months, she grew her Instagram account to over 16,000 followers and had her highest-earning month from digital products ever—with most of the sales coming from Instagram. That same month, Abigail learned she had developed severe mold symptoms from their temporary home, leaving her with extreme fatigue, migraines, and brain fog.
Thankfully, her online digital product business gave her the flexibility and space she needed to heal while detoxing—something she wouldn’t have been able to do working for someone else.
The Results: 27,000 Digital Product Sales and 13,000 Students Served
Since that first sale, Abigail has sold over 27,000 digital products, taught more than 13,000 students, and was one of the very first Stan Store Creators to hit $1 million in revenue—a milestone Stan got to celebrate with her—and her momentum hasn’t slowed since.
Her favorite money-making strategy? Stan’s Order Bumps. “They’re one of my favorite ways to increase the value of every single sale I make!”
She also earns passively (and no—she doesn’t use the term passive lightly) through Stan’s Affiliate program. “My Stan affiliate earnings were something that took me by surprise, and now I can hardly believe the monthly recurring income they bring in for my business.“
But the numbers only tell part of the story. Building this business has given Abigail something money can’t buy: Time with her family. “The coolest part about digital products is that they let me do both: be a loving, present mom and also build a business that supports our life.”
”I no longer have to set alarm clocks (my 5-year-old daughter is my alarm now), we were able to buy our first home, and my husband got to quit his 9 to 5 and come work for me and my business. None of this would have happened without my digital products, and truly Stan Store has been here with me every step of the way.”
What’s Next: Helping More Women Find Freedom With Digital Products
Abigail is on a mission to help other women build businesses that give them freedom—financially, emotionally, and creatively. Not by following someone else’s blueprint, but by learning how to turn what they know into simple, scalable digital products they’re proud of.
She keeps it real. No overnight success stories. No manipulative marketing. Just transparent strategies that have worked for her, and could work for you, too.
She reiterates, “Honesty and transparency are wildly important to me. The numbers I’ve shared are mine and mine alone. I can’t ever guarantee results, but I can guarantee that I pour my heart and soul into my educational resources.”
Ready to bet on yourself? Here are five steps Abigail recommends to get started:
1. Choose a niche
What do people already come to you for advice on? What are you passionate about or experienced in? You don’t need to be an expert—just a few steps ahead of the person you want to help.
2. Start posting consistently
Use short-form content (like TikToks or Reels) to educate, document your journey, and connect with your audience. Show up before you feel ready—you’ll build trust along the way.
3. Sign up for Stan
Abigail used Stan to sell her first offer without a website and convert more customers. In just a few clicks, you can turn your link in bio into a storefront and start selling digital products, freebies, coaching calls, and more. Sign up for your own Stan Store here.
4. Create a freebie
Social media platforms are unpredictable. But your email list? That’s yours to keep and grow, no matter the platform. Start building your email list by offering a valuable freebie, such as templates, mini trainings, or checklists related to your niche. Your email list can help safeguard your audience (and your business).
5. Launch your first product
You don’t have to launch a ‘perfect’ product or high-ticket offer. Abigail says, “If I had waited for the ‘perfect’ offer, I never would’ve gotten to my best-selling offer that gives people the best results.” Start with something simple, like a low-ticket digital product that solves a specific problem you’ve overcome or something you love helping others with.
Ready to launch your own Creator business? Stan Store is the easiest way to get started—no tech savviness required. Try it for the next 14 days and see why Creators like Abigail love using Stan.
Follow Abigail’s journey:
Stan Store: Abigail’s Stan Store
Instagram: @abigailpeugh
TikTok: @abigailpeugh
YouTube: @abigailpeugh
Spotify: The Abigail Peugh Podcast
Disclaimer: This Creator’s story shows what’s possible, but your results may differ. These outcomes are not guaranteed.
