TL;DR: After losing everything in a tragic apartment fire, Amanda Schonberg rebuilt her life from the ground up. With Stan, she built a six-figure business, grew her coaching brand, and now teaches bakers worldwide how to achieve their own business success.
Amanda Schonberg is a chef, podcaster, and online instructor based in Baton Rouge, LA, who teaches bakers and sugar artists how to grow their business through multiple streams of income. From food service manager to bakery owner and full-time coach, Amanda has built a career that reflects her purpose—and empowers others to pursue theirs.
Today, she runs Baking for Business—a coaching brand dedicated to teaching bakers how to generate more sales, grow their presence, and scale through courses or digital products.
Her approach is rooted in service and radical transparency, whether she’s guiding new bakers through their first $1,000 sales day or helping students build the confidence to quit their 9–5.
Discover how Amanda went from facing homelessness to building two multi-six-figure businesses in just three years—plus her top advice for Creators.
The Challenge: Building a Business After Loss With Limited Time and Tools
Amanda’s entrepreneurial journey began with a love for baking and a moment that changed everything. After enrolling in culinary school in 2009, she moved her mom next door to care for her during the early stages of dementia. One morning, Amanda woke to devastating news: her mom’s unit had caught fire. That day, she lost her mom, her car, and everything she owned—including her apartment.
Even while grieving and temporarily homeless, Amanda persevered. She was fiercely committed to finishing her program, taking long bus rides to and from culinary school each day and working at McDonalds—knowing her mom would have wanted her to keep going.
“That was literally the worst moment of my career…I had to catch three buses just to get to culinary school, then go to school for the whole day, and then catch three buses back.”
After culinary school, Amanda climbed the ranks in food service management, working with companies like Sam’s Club, Great American Cookie, and Costco. But the corporate ladder couldn’t take her as far as she wanted to go. So, she started her own bakery, Chef Schonberg Sweets.
“Running a baking business was so easy for me because I was already managing other people’s bakeries. I took everything I learned from every job, including school, and put it into my business.”
Turning her expertise into impact
Her management experience proved invaluable, arming her with operational knowledge to apply in her own business and quickly establish a flourishing bakery business with corporate and celebrity clients.
As she posted recipes, business wins, and behind-the-scenes moments online, other bakers began to notice her success on social media and reached out for advice. “Naturally, I would help and try to serve people,” says Amanda.
But the questions kept coming, and Amanda realized there was a real need for her expertise. Bakers and sugar artists wanted to learn how to grow their business. And while her bakery business was successful, she realized she wanted more—to help other bakers build not just businesses, but lives they love.
Amanda began offering business coaching through Baking for Business, reaching international audiences. As she grew, she needed a simple, scalable way to deliver digital products, classes, and coaching to bakers around the world. That’s where Stan came in.
The Solution: A Simple All-In-One Platform to Scale Offers and Support Students
As a busy entrepreneur with limited time, Amanda needed a tool that made scaling her offers simple, not cumbersome. Instead of juggling multiple platforms, she uses Stan Store to sell her masterclasses, digital downloads, and offer one-on-one services. The clean setup helps her streamline sales and show up consistently for her audience.
“Stan has allowed me to offer everything in one place. My masterclasses, my digital products, one-on-one coaching—all the links are just there and easily accessible.”
Now, Amanda can easily expand her product offerings and diversify her income streams—something she encourages her students to do through Stan, too.
“Baking in general can seem like it has small margins. One of the ways I break that with my students is by encouraging them that they’re more than a baker. I encourage them to create multiple streams of revenue within their bakery brand.”
Amanda is deeply committed to her students’ success—and it’s evident in her approach to business. She maintains a 24-hour response policy for student questions, personally calls students if their online posts need improvement, and begins each day praying for her students’ businesses to succeed.
She has also created a thriving community within Stan, the Digital Product Community, where bakers can celebrate their wins, seek advice during challenging times, and inspire one another. “No win is too small,” Amanda emphasizes. “Seeing others succeed helps students realize what’s possible for themselves.”
The Results: Over $500K Earned and Hundreds of Students Served
Within three days of signing up for Stan, Amanda earned $10,000. She decided to challenge herself to an ambitious goal of earning $100,000 in 100 days. To her surprise, she didn’t just achieve that goal with Stan—she surpassed it.
“Reaching that goal really skyrocketed my confidence. I believe in myself now more than ever. I go for things. If I see it, I go after it. There is no more second-guessing.”
Stan has become central to Amanda’s business. With everything in one place, she’s been able to expand her income, simplify her workflow, and continue supporting her community with ease. “As a Creator, it makes me feel good knowing I have one simple platform that I can share with my community that houses everything. That peace of mind—it means a lot,” she says.
In three years, Amanda has gone from homeless to generating over $500,000 in revenue—and Stan has helped her scale her impact even further.
Today, she helps thousands of bakers around the world build meaningful businesses of their own. Her community is thriving, with students regularly sharing wins: $1,000–$4,000 sales days, new bakery openings, and multi-figure months.
As she reflects on her proudest achievements—not her own wealth, but students like Tiara who left a 13-year job to open a retail bakery, or Karen who reached her first five-figure month—it’s clear that Amanda’s ultimate success lies in her ability to transform personal pain into a platform that lifts others toward their own definition of success.
“If I allowed my circumstance to get in my way and thought I couldn’t show up without a fancy kitchen, I wouldn’t get the fancy kitchen. You get the things you want by showing up.”
What’s Next: Empowering More Bakers to Turn Their Skills Into Success
Amanda is dedicated to helping more bakers turn their skills into profitable businesses. She continues to expand her digital product library, launch new courses, and foster a community where students can support one another through the highs and lows of entrepreneurship.
“We’re all going to get knocked down. But how you get back up—that’s really where the story begins.”
This philosophy continues to guide her approach to business and teaching, turning personal tests into powerful testimonies that resonate with her students.
Thinking about starting your own business? Here’s what Amanda wants you to know:
- Create your own digital products. The profit margins are amazing—you create something once, and then you sell it over and over again.
- Don’t let a crowded market hold you back. While something may have been done before, it hasn’t been done by YOU.
- In times of tragedy, give yourself grace. “Remind yourself difficult periods are just one small portion of your life,” Amanda adds—a perspective she embodies through her own remarkable journey from homelessness to financial freedom.
Ready to build your own Creator business? Start your 140-day free trial of Stan Store and turn your skills into sales—just like Amanda.
Follow Amanda’s journey:
Stan Store: Amanda’s Stan Store
Instagram: @bakingforbusiness
TikTok: @bakingforbusiness
YouTube: @bakingforbusiness
