How Stanley Helps Charan Attract Followers, Brand Deals, & Top Creators

TL;DR

Charan Singh, a content marketer and educator, helps Creator-Entrepreneurs grow—but he hit a wall coming up with ideas for his own Instagram. That’s when he started working with Stanley to create a winning, repeatable format. The result? +3,000 followers, 100,000+ accounts reached, a brand deal, and attention from top Creators like GaryVee, Steven Bartlett, and Caleb Ralston.

Charan Singh is a content marketer and educator who helps burnt-out Creators and business owners create content that scales their revenue and growth. He originally built his Instagram platform as a fitness coach, but has since turned @trainwithcharan into a go-to resource for those who are overwhelmed by content creation.

Charan’s content sits at the intersection of branding, AI, and content strategy—breaking down practical tools and tips for Creator-Entrepreneurs.

He’s an expert at helping others with their content marketing. But when it came to his own Instagram account, he found himself struggling to come up with fresh ideas—so he turned to Stanley.

The Challenge: Coming Up With Original Ideas

Charan’s problem wasn’t strategy. It was coming up with original ideas or jumping on trends before they were overdone.

“I always struggled with ideation. It’s so easy to fall into just doing what other people are doing, but then you’re too late because that format’s already been seen.”

When he tried ideating with ChatGPT, everything it suggested was too vague and could have been anyone’s.

Around that same time, Charan joined Club Stanley and began discovering all the different ways Stanley could help him not only ideate but create unique content faster.

The Solution: A Repeatable Format That Gets Results

When Charan started using Stanley, he wanted to find an underutilized format that could consistently help him get engagement, so he didn’t always have to start from scratch.

After chatting back and forth with Stanley, they evolved a tier list concept into Charan’s own bracket format: pitting different Creators and tools against each other in a gamified style, then sharing which ones he thought would win.

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“Stanley gave me the bracket format and the reason why it would work. It said regardless of who I choose in the bracket to win, somebody’s always going to agree or disagree, which will create good engagement and spark conversation.”

Once he had the format down, Stanley helped him adapt it across multiple topics, like:

And when it came time to create the content, Stanley helped him select who to feature, randomize the matchups, and structure everything for Charan to shoot on the spot.

The Result: More Followers, Views, and Recognition

Charan was blown away by the response to his bracket series. The videos went viral, catching the attention of top Creators like GaryVee, Steven Bartlett, Caleb Ralston, Ava Yuergens, and more.

“9 out of 10 of the Creators featured in the post commented. Most of them followed me. Thousands of people ended up saving the post.”

Charan’s bracket videos reached 100,000+ accounts and helped him gain 3,000+ followers—growing from 39,000 to over 42,000. One video even landed him a paid collaboration with one of the AI tools he featured.

But more than any metric, Charan emphasized that getting the attention of people he genuinely respects and looks up to was the most meaningful win for him.

What’s Next for Charan: Building on What Works

Charan doesn’t outsource his creativity—he uses AI to amplify it. And now, Stanley is a key part of his Instagram workflow.

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For Charan, that means using Stanley to:

Quickly iterate on ideas and turn them into top-performing posts
Understand why certain formats work and how to replicate their success
Identify the right topics, brands, and people to feature
Get the strategy and structure to hit record instantly

The content is still his. Stanley just closes the gap between having an idea and knowing exactly how to execute it.

Want to try it yourself? Stanley can help you land on your own top-performing formats for your audience and create more of them—in your voice, on your terms. Try it free.