TL;DR: When this mom downloaded Instagram, she had no idea it would kickstart a million-dollar business. By sharing her DIY tips and knowledge, she built a thriving business and made $60K from her first digital product in just two weeks using Stan—with a fraction of the followers of others in her niche.

Jenny Reimold is a mompreneur who turned her passions and skills into a 7-figure Creator business—without a design degree, team, or huge audience.

It all started when Jenny began documenting simple interior design projects on Instagram, tagging brands and big networks like HGTV. After landing her first partnership with just 4,000 followers, she leaned deeper into content creation and selling digital products that teach aspiring Creators how to do the same.

Today, she’s built a business that has changed her family’s life and empowers thousands of women—from moms and retirees to everyday creators—to pursue Creator businesses themselves. Discover how she did it, plus her top tips to grow your own business as a Creator.

The Challenge: Building a Business as a Busy Mom and First-Time Creator

Jenny never set out to become a full-time Creator. She initially downloaded Instagram to keep an eye on her teenage daughter’s posts but eventually began sharing content about her home improvement updates for fun. She quickly saw people were interested in what she was doing.

Still, building her own business felt far-fetched. She wasn’t a professional designer, lacked a massive following, and didn’t fit the “young influencer” mould. People repeatedly implied she was too old to succeed as a Creator.

On top of that, she was navigating self-doubt and skepticism from the people closest to her.

“My husband and dad both told me this was a bad idea.”

Nevertheless, Jenny trusted her gut and took the leap in 2019, leaning into her education degree and background in PR to monetize her following.

The Solution: An Easy All-In-One Platform to Sell Online

Her breakthrough moment came when she sent a media kit to HomeGoods and landed her first brand partnership with just 4,000 followers. “That’s where it really started for me,” says Jenny.

Despite being repeatedly turned down by brands who said she was too old, Jenny persisted. She began fostering more brand partnerships, using her unique experience as a busy mom of seven to her advantage. “Proving that I had something valuable to share that people wanted was huge.”

She continued to grow her following by showing up authentically, sharing her expertise, and building genuine relationships with her audience. Steadily, her 4,000 followers turned into over 500K.

As her social presence and income grew, she received countless DMs from followers asking how they could build successful Creator businesses, too. That’s when she decided to create her first digital product: the Seven-Figure Strategies ebook.

“I started sharing everything—my pitch letters, media kit, how I share content, and even my daily schedule. I packaged it into chapters, and people loved it.”

Leading up to the launch, Jenny searched for a simple way to sell directly from her social profile, collect payments, and deliver the ebook—all in one place. That’s when she found Stan Store.

Stan made selling her guide so easy. She set up her store in five minutes, started selling instantly, and had full visibility into who was buying (and when). With no overhead and a monthly investment of just $29, her return on investment was massive.

The Results: Over $60K in Two Weeks Using Stan

When Jenny launched her digital guide, she made $35K in the first 24 hours. Two weeks later, she’d earned over $60K from the ebook alone.

Today, Jenny is a 7-figure Creator with a flourishing online community. She’s amassed a growing following across Instagram and TikTok and continues earning a steady income from her ebook. Although she has fewer followers than others in her industry, she matches their earnings—an achievement she credits to her genuine connections and deep trust with her audience.

“I don’t have nearly the followers that other people in the industry do…but income-wise, I’m in the middle of the pack.”

Jenny has since added other complementary digital products to her Stan Store, allowing her to expand her offerings and help others get started as Creators, too.

Beyond the numbers, she’s created a meaningful outlet for her family, inspired thousands of women to pursue financial independence, and proven that it’s never too late to start.

“This journey has shown me that with the right mindset and approach, incredible opportunities are within reach for anyone willing to pursue them.”

What’s Next: Helping Aspiring Creators Unlock Confidence and Financial Freedom

Jenny continues to grow her personal brand while offering new resources and tools to support aspiring Creators. She’s passionate about arming others with the confidence, skills, and belief that they can succeed.

Why? Because she firmly believes that everyone has a story to tell and a talent to share—including you.

“So many people feel stuck or trapped financially. Many moms would like to stay home with their kids but can’t. Or they’re home and want to go back to work. Or maybe they’re retirees who still want to create something. I want to help them find a way in.”

If you’re just starting out, Jenny recommends mind-mapping your strengths and passions. Ask yourself:

• What are three things I’m great at and three things I’m not?
• What are three things I’m passionate about?
• What are 20 things in my home or life that I couldn’t live without?

These questions can help you uncover the unique values and perspectives you already have to offer—so you can confidently show up online, build an audience people feel connected to, and create content no one else can replicate.

Ready to launch your own Creator business? Stan Store is the easiest way to get started—no tech savviness required. Try it for the next 14 days and see why Creators like Jenny love Stan.

Follow Jenny’s journey:

Stan Store: Jenny’s Stan Store
Instagram: @jennyreimold
TikTok: @jennyreimold