TL;DR: Instagram moves fast—but the Creators growing right now aren’t chasing every trend. They’re studying what works, adapting it to their niche, and showing up consistently. In this guide, Stan’s Head of Creator Education breaks down 11 proven Instagram trends to help you grow faster and drive reach in 2025.
Instagram moves fast. The content that was blowing up six months ago might not get any traction today. That pace can feel impossible to keep up with as a Creator. But if you know what to look for and why it’s working, you can stay ahead of the curve instead of chasing it.
Hi, I’m Jonah—Stan’s Head of Creator Education 👋
My job is to study what’s actually working for Creators right now: what’s driving engagement, what’s fizzling out, and what’s converting attention into income.
That’s exactly what this new series is about. Each edition breaks down the Instagram trends working now—backed by data, psychology, and real results from over 80,000 Creators using Stan.
To start, I’m sharing 11 trends that are proven to boost reach in 2025. In each one, I’ll show you:
- An example so you can see it in action
- The hook you should use to make it scroll-stopping
- Why it works to help you understand the strategy behind it
- How to create your own so you can try it yourself
Because once you understand the mechanics behind trends, you don’t just follow them—you build your own unique style that helps you stand out and lead trends.
11 Instagram Trends to Boost Your Instagram Reach
Discover the hottest trends Creators are using on Instagram to amplify their reach and grow their audience.
Trend #1: Two Steps 🤓
Hook: If you’re not [hitting result], follow these 2 steps:
Why it works: If you hate being on camera, this format is for you. It speaks directly to those who want to achieve a specific goal ($100,000/month) and then delivers two clear steps, without explanation or fluff. That simplicity grabs attention.
It also removes overwhelm. Most business owners try too many things at once. Hormozi says: Pick one method of selling, do it for four hours, and repeat. No debating. No optimizing. Just selling. And the kitchen timer makes it feel authentic and doable.
That’s why it works—it’s clear, focused, and instantly useful.
🎥 How to do your own version:
1. First, create your tweet (keep it short enough to fit on one graphic). Name a measurable outcome your audience wants and two clear, tactical steps to achieve it using this format: If you’re not [hitting result], follow these 2 steps: [your recommended steps].
2. Next, use Canva or a similar design app to create a tweet-style visual with your copy.
3. Pick a background image. Use a photo of you, your desk, your office, or a clean stock photo. Make sure the text stands out (dark text on a white background works best).
4. Center your tweet on the screen, and if it’s your photo, make sure your head is visible.
5. Export as a vertical video (5-7 seconds). No music or sound needed.
Trend #2: Pick Two ✌️
Hook: Pick 2: [List of 6 tempting but conflicting outcomes]
Why it works: This format works because it uses tension and scarcity to force a decision. Every item on the list is desirable, but the viewer can only pick two. It doesn’t feel like content—it feels like a game.
It also drives comments. People have to explain or defend their choices, and that creates a feedback loop of engagement. The more opinions in the comments, the more reach the video gets.
🎥 How to do your own version:
1. Make a list of six things your audience wants (Think: Things that all sound ideal, but are unrealistic to have all at once).
2. Use B-roll as your background. You can film yourself looking at the camera, sitting at your desk, putting away groceries—whatever you’ve got.
3. Add the overlay text: “Pick 2” with your list shown on screen for 5-7 seconds.
4. Add in any trending music.
Trend #3: Never Again ❌
Hook: Things I Won’t [Do/Visit/Buy] Again (No Offense)
Why it works: Most people chase relatability by agreeing with the crowd. But the fastest way to stand out is by saying the thing no one else will say. This format stops the scroll because it flips expectations.
Instead of another “Top 10 Amazing Places” list (yawn!), you’re being blunt about what wasn’t worth it (even if it’s done sarcastically like this example 🤭). It makes people feel like they have to keep watching to see if they agree. Plus, the “no offense” makes it feel human and humorous.
🎥 How to do your own version:
1. Film a quick opening B-roll clip that aligns with the topic. For example, airport shots for travel, or shopping at the mall for physical products.
2. Pick three things you regret doing, buying, or visiting (that most people usually hype up).
3. Then, record at least three B-roll clips showing each thing—whether it’s an item, place, or idea—from different angles or contexts. Keep the clips short (1-2 seconds) so it feels fast and dynamic
4. Overlay each clip with a short, blunt subtitle. For instance, “Iceland: barren, no trees.”
5. Use a trending audio that feels casual and playful, or grab the original here.
6. Keep the pacing fast but readable.
Trend #4: Write it down 📝
Hook: [Hard Truth] written on a napkin or piece of paper
Why it works: You don’t always need a flashy edit or a trending sound to stop people mid-scroll. Sometimes the simplest visual, like a raw, handwritten moment, punches harder than any highly-produced video.
It feels like advice a friend would scribble down during a life-changing conversation. And because it’s handwritten, it instantly feels more authentic than a polished quote graphic.
🎥 How to do your own version:
1. Grab a real napkin or piece of paper.
2. Craft a message that feels emotional and urgent, not generic. Try thinking about the thing you most needed to hear when you were stuck, scared, or doubting yourself. State it plainly and keep it short (1-2 sentences).
3. Write a big, simple, and legible quote using a black pen or Sharpie.
4. Snap a picture of the napkin in good natural lighting. Make sure it’s visible with no shadows or chaotic background.
Trend #5: Weird 🤷♂️
Hook: [Something relatable] IS WEIRD. (Followed by 4-5 contradictory statements).
Why it works: This trend works because it taps into the relatability of contradictory experiences. Starting with a bold statement like “ADHD IS WEIRD” sets up a list of contradictory truths that resonate with people who feel the same way. Each statement highlights a common struggle, making viewers think, “That’s so me!”
It highlights the oddly satisfying, almost magical feeling of living within contradictions. The audio adds a whimsical vibe, making the juxtaposition feel more fascinating than frustrating. It’s about celebrating the quirky, unexpected ways life works rather than just pointing out a problem.
🎥 How to do your own version:
1. Film one simple B-roll clip that visually represents the feeling (Like pacing, zoning out, or enjoying a cozy moment).
2. Add a text overlay with the hook: [Something relatable] IS WEIRD. Then, include 4-5 statements that feel like confessions of living within quirky contradictions.
3. Use the trending audio track.
Trend #6: Six Things ✋
Hook: If you don’t have the [result] you want, change one of these six things…
Why it works: This format hits because it cuts straight through the noise. No motivational fluff, no storytelling, just a rapid-fire list of clear, no-excuse actions. It feels bold, honest, and ultra-savable.
The lack of explanation is the point. Because the list is so concrete, people immediately start thinking: “Which one do I need to fix?” That’s what gets shares, saves, and comments.
🎥 How to do your own version
1. Film a talking head video—looking straight into the camera and speaking with confidence.
2. Lead with the hook: If you don’t have the [result] you want, change one of these six things.
3. Share six tangible, specific actions one at a time.
4. Include subtitles and a closing statement similar to Alex’s: “If you don’t like where you’re at, just try one.”
Trend #7: Removing the thought ✨
Hook: Removing the “[relatable insecurity or limiting belief]” thought from your brain every time you [situation that triggers it].
Why it works: It’s playful. It’s universal. And it’s weirdly validating. This trend taps into that quiet inner critic your audience thinks they’re the only one dealing with.
The B-roll “manifesting” motion adds a layer of humor that makes the message feel less heavy, but still deeply relatable. Plus, it’s ridiculously simple to film.
🎥 How to do your own version
1. Film a seven-second clip of you doing the “manifesting” hand wave.
2. Overlay the text: “Removing the ‘[negative thought]’ from your brain every time you [situation].”
3. Add the trending audio.
Trend #8: Fire them 🎙️
Hook: Fire every [person/client/friend] who [disrespects your values], regardless of [what they give you].
Why it works: This hits because it’s highly opinionated, and opinionated content is typically viral content. It draws a line in the sand: people either agree, repost, and save. Or they get offended, angry, and comment. Either way, it fuels the algorithm.
Plus, it forces people to confront uncomfortable truths they’re avoiding and positions you as someone who knows where you stand—which builds authority, trust, and brand identity.
🎥 How to do your own version:
- Film a straight-to-camera talking video. Use a confident tone, like you’re giving advice to someone who knows they’re settling.
- Start with the full line: “Fire every person who ___, regardless of ___.”
- Swap “fire” for a version that fits your niche:
- “Dump the guy who…”
- “Block the friend who…”
- “Cut off the client who…”
- Keep it short, raw, and direct. No overexplaining or adding nuance. Let the conviction be the hook.
- Add subtitles.
Trend #9: No 🙅♂️
Hook: Can you [insert unrealistic client request]?
Why it works: This trend works because it gives Creators a funny, low-effort way to shut down unrealistic client expectations without sounding rude or preachy. The Simon Cowell audio brings instant sass and finality, making the “no” hit even harder.
The format is visually simple (just mouthing along while holding your tools), but it delivers a bold opinion that positions you as the expert. It also gives viewers that “omg yes! thank you” feeling; the kind of content they save, share, and comment on because they’ve been there.
🎥 How to do your own version
1. Film yourself holding your tool of the trade (makeup brush, wax stick, blood pressure cuff, invoice, whatever).
2. Mouth along with the Simon Cowell audio.
3. Add on-screen text with the question clients always ask—but shouldn’t.
Trend #10: 3 Signs 🪧
Hook: 3 Signs [insert specific problem or outcome your client wants to avoid/fix]
Why it works: The “3 Signs” format works because it’s fast, specific, and deeply relatable. Each line is a diagnostic; your audience is scanning to see which ones apply to them.
That tension builds curiosity and holds attention. And it builds trust fast. You sound like someone who knows what they’re talking about.
🎥 How to do your own version
1. Film a talking head video—camera centered, good lighting, no background music. Keep it personal and clear.
2. Stick three post-its labeled 1, 2, 3 on a string, mirror, or wall behind or beside you. As you go through each point, pull one off.
3. Deliver each sign as a short, punchy sentence—no rambling, no explaining. It needs to be concrete, specific, and visceral. For example, if you’re a nail tech, try saying “your nails burn under the UV lamp,” instead of “low-quality nail products are bad.”
4. Keep the total video length under 45 seconds. The faster it moves, the better it’ll perform.
Trend #11: Who said that? 😱
Hook: [*Yell a harsh truth offscreen, then whips around looking shocked*] “Who said that?”
Why it works: It feels like a hot mic moment. The offscreen yell is raw and unfiltered. The comedic spin (turning around, pretending you didn’t say it) keeps it playful. It’s the perfect blend of truth and theater—relatable enough to sting, but funny enough to share.
It’s also super short, so it hits fast, loops well, and gets crazy shares.
🎥 How to do your own version
1. Start filming a vertical talking head video on your phone, facing away from the camera.
2. Yell your spicy truth offscreen
3. Snap your head toward the camera, then look around and say: “Who said that?”
4. Keep it under 10-15 seconds
Turn Trends into Compounding Growth
The Creators winning on Instagram right now aren’t going after every trend—they’re evaluating the ones that align with their brand, audience, and goals.
That’s what this series is here to help you do: think strategically about your content. Use these trends as a testing ground. Experiment with a few that fit your niche or interests, and double down on what works.
That’s how real growth compounds. Start small, stay consistent, and let the data guide your next move. You’ve got this 🙌
