TL;DR: In just one year, Janessa Lynnae scaled her digital product business from $236 to six-figures using Stan Store. Today, she has built a life of financial freedom for herself and her daughter—and is helping other women do the same.
Janessa Lynnae is a full-time YouTuber, digital marketer, and single mom who teaches people how to make money online—and has earned nearly half a million dollars doing it. But if you’d told her she’d be running her own six-figure business a few years ago, she wouldn’t have believed it.
After leaving a toxic relationship with nothing but six suitcases, her daughter, and their cat, Janessa had no idea how she’d make it on her own. That same year, she decided to bet on herself and start selling digital products, scaling from $236 in her first month to six-figures in annual sales using Stan Store.
Discover how Janessa went from struggling to pay her bills as a corporate recruiter to financially free as a full-time Creator in just one year—all while building a balanced, purpose-filled life.
The Challenge: Finding the Courage to Start Over as a Single Mom
In December 2022, Janessa made the hardest decision of her life. She left her husband, packed her and her daughter’s life into suitcases, and left Hawaii for a new home overseas.
She’d never been to Charleston, North Carolina, but the move felt like her only shot at a fresh start. “I cried a lot on that plane,” she remembers. “I was so afraid I made the biggest mistake of my life and was doubting if I could do this on my own.”
The transition wasn’t easy. Shortly after arriving, she received two foreclosure notices. She was extremely unhappy in her corporate recruiter job, financially strained, and unsure how she’d be able to keep her new home.
Her ex’s parting words—“Good luck making it without me”—echoed in her head. They became a driving force, lighting a fire within Janessa to not just make a living, but build a better life for her and her daughter.
Scrolling TikTok late one night, searching for extra ways to earn money, she discovered the world of digital products. Given her photography background, she saw it as a potential path forward.
“When I came across digital products, I knew I could do it because I had already done the hardest thing I could have done: leave.”
The Solution: Maintaining Consistency and Selling With Stan
Janessa experimented with TikTok at first, posting multiple times per day, but the grind the platform demanded left her feeling exhausted. It was taking the joy out of her business, so she decided to shift to YouTube, where she fell in love with long-form content.
Being a YouTube Creator lets her:
- Educate her audience with richer how-to videos
- Have more time and creative space to stay consistent
- Achieve the work-life balance she craved
She’d had a YouTube channel for four years, but 2023 was when she truly focused on growing it. Her early videos shared beginner-friendly passive income strategies, like digital products, PLR (Private label rights) products, and affiliate links.
She’d pack as much valuable information into her videos as possible, then share relevant digital products, like her online courses, ebooks, and guides, to dive deeper into topics.
In her first month selling digital products as a YouTube Creator, she earned $236. But her second month? She hit $10,000.
“I’ve just made more and more money ever since. It’s blown my mind.”
Her #1 secret to success? Consistency. Janessa emphasizes, “Stay consistent, even when you don’t see any progress. The work you’re putting in will catch up eventually.”
When it came to selling her digital products, Stan Store changed everything.
“It was so much easier to sell digital products through Stan Store, and I never went back. I’m Stan Store’s biggest fan.”
The Results: From $10K per Month to Financial Freedom
Today, Janessa consistently earns five-figures per month through her Stan Store. Her success has allowed her to keep her home, spend more time with her daughter Ava, and live much more freely. “I still don’t believe it’s real sometimes,” she says.
“I’m most proud of the life I’ve built for my daughter and me. I know the path her life could have taken if I hadn’t left, and now we’re the happiest we’ve ever been. And it just keeps getting better.”
Beyond the numbers, Janessa has had a profound impact on her audience, helping women earn enough to leave their own toxic situations. She says, “I always tell people I measure a good life by how many people I can help. That’s how I measure my life. If I’m not helping anybody, I’m not living in my purpose.”
She runs her business entirely through Stan and raves about its simplicity and one-of-a-kind community.
“I will always and forever be an advocate for Stan Store. It has completely changed my life.”
If there’s one thing Janessa wants aspiring Creators to know about success, it’s this: It doesn’t happen overnight. Had she given up during her slower beginnings, she would never have achieved this success. “There are years and years that go into your craft. I had my YouTube channel for four years before building this business.”
What’s Next: Growing Her Impact
As Janessa continues to grow her business and expand her offers, she’s determined to help more women learn marketing strategies and mindset work to find financial freedom, too.
“My job is so fulfilling because I know I’m changing people’s lives. When you change someone’s financial life, you’re changing their entire life. It has a domino effect, right? You’re building generational wealth.“
Janessa’s Top 4 Tips to Grow Your Income
Wondering how to build a thriving digital products business? Janessa shares her top four tips to hit the ground running:
- Add a free lead magnet to your Stan Store so you can collect emails, build credibility, and give your audience exclusive value.
- Launch a digital product—whether it’s an online course, a paid webinar, or a digital download. You only have to make it once, and can sell it over and over again.
- Share affiliate links to your favorite tools (like Stan Store) so you can earn passive income for simply recommending your go-to brands.
- Don’t obsess over your follower count. You can make a lot of money without a massive following. It’s way more important to have an engaged audience than a big one.
Ready to build your own Creator business? Stan Store is the easiest way to get started. Start your 14-day free trial and turn what you know into what you earn—just like Janessa.
Follow Janessa’s journey:
Stan Store: Janessa’s Stan Store
YouTube: @janessalynnae
TikTok: @janessalynnaeee
