TL;DR: When full-time realtor and mom of two, Jenna Peterson, realized she was missing the moments that mattered most, she turned to social media to build a business that let her work from home. Just a year later, she was booked out and bringing in seven figures a year through Stan Store—all while spending more time with her kids. Find out how she did it.

You may know Jenna Peterson as the wildly successful Revenue Expansion Coach and stay-at-home mom who built a multi-million-dollar business through social media. But just a couple of years ago, her life looked completely different.

Jenna and her husband were both working full-time jobs with two children under two at home. They struggled to find work-life balance, ending most days completely drained. Things were so chaotic that it sometimes felt like life was happening to them—not for them.

“Our kids were in daycare and then school all day, so they weren’t with us. I was physically and emotionally all over the place and extremely overwhelmed, especially as a mom with littles. I just didn’t feel like I could slow down ever and actually be intentional with them.”

Jenna was determined to make a change and build a career that allowed her to be truly present with her family. She was just beginning to get her real estate business off the ground, leaning heavily into social media to propel her forward—a catalyst that would alter the course of her life.

What started as a way to find local clients became something much bigger. Within a few years, Jenna went from hustling as a real estate agent in Idaho to building a seven-figure online business that gives her the freedom to stay home with her kids without sacrificing her success. Here’s how she did it.

The Challenge: Rapid Growth and Tech Overwhelm

When Jenna launched her real estate business, everyone told her she needed to knock on doors, attend open houses, or make calls every single day to land clients. But Jenna was set on finding a way to build her business without constantly being away from her family.

She turned to Instagram to generate leads, despite a fellow agent telling her not to “waste her time on a silly app like Instagram.”

Determined to prove her wrong, she threw herself into content creation—and it paid off. It took six months to get her first client from Instagram, but then the business kept pouring in.

Not by trying to appeal to everyone, but by consistently speaking directly to one specific type of person: her ideal client. In just six months, her audience grew exponentially.

From Realtor to Social Media Coach

Within one year, Jenna grew from 5,000 Instagram followers to over 100,000.

As her audience grew, so did the questions from other agents wanting to know how she’d done it. So Jenna began creating content and offers tailored to help them achieve similar results.

But with her success came new challenges. She was piecing tools together just to sell her offers. QuickBooks to collect payments, Canva for branded documents, and hours spent sending manual email follow-ups to every customer.

“I was piecing all these things together just to collect the payment—it wasn’t even to deliver the product.”

Jenna admits she’s not very tech-savvy, and the other Creator platforms she looked into felt overly complicated. She needed something simple she could set up quickly to manage her growing audience and free up her time.

The Solution: Simplifying Her Workflow and Automating Sales

Jenna first heard about Stan Store in early 2022, but didn’t start using it heavily until later that year when she pivoted from real estate to coaching individual agents on their social media.

For Jenna, Stan wasn’t just another platform—it was the solution to the chaos she’d grown so used to.

“I remember logging into Stan and thinking, my gosh. Not only does this collect my payments, but I can also send follow-up emails to them. It’s saving everything in one place, and it just made it so streamlined for me.”

Stan’s simplicity enabled Jenna to launch new products faster and be more creative, rather than wasting time juggling different tools. Now, she uses her Stan Store to sell her core offers, including 1:1 coaching sessions, ebooks, The Social Academy course, and her annual mastermind.

Her days of manually processing every sale are over. Now, she runs every transaction through Stan, creating a seamless sales engine that runs on autopilot—collecting payments, saving customer details in one place, and automatically sending follow-up emails.

Stan handles it all—including recurring billing for her memberships—so Jenna can focus on creating and connecting with her audience, not business admin.

The Results: Seven-Figures and More Time With Her Kids

In less than three years, Jenna has generated over $2.5 million in revenue and served more than 4,700 people through Stan. She has scaled her audience to over 128,000 Instagram followers and achieved such impressive social media results that she has expanded her offerings beyond real estate—now teaching others how to build their own booked-out online businesses.

She’s done all of this without a large team or expensive tech stack—just Stan’s all-in-one platform running quietly in the background. And because Stan doesn’t charge transaction fees, she’s been able to keep nearly 100% of her revenue.

Jenna’s business has allowed her and her husband to reach milestones they’d had on their vision board for years, like buying their dream home and dream car, which she says wouldn’t have been possible without Stan.

But nothing has been more fulfilling than gaining control of their schedules so they can be fully present with their kids. This newfound freedom has even allowed her husband to leave his 9-to-5 and become a stay-at-home dad.

“It’s been a huge gift to see my husband be a part of their life every single day. It’s such a beautiful thing to be in control of your time versus your time and your work controlling you.”

Now, they spend the best parts of their days together, homeschooling their children and enjoying a slower pace of life. “Our life looks so different than it did even just a couple of years ago,” Jenna shares candidly.

Jenna’s Advice for Aspiring Creators

For Jenna, success hasn’t just been about earning more—it’s been about creating lifestyle freedom. That’s why she’s so passionate about encouraging other stay-at-home moms to start before they feel ready.

Download Stan Store, put yourself out there, and start taking steps toward financial independence—even if they’re baby steps. Give yourself permission to take messy action and fail, because that’s the only way to get better.

“Look at all the different things in your life and think about what it is that people ask you the most questions about. What could you stay up all night talking about when someone asks you a question? What lights you up?”

Instead of obsessing over your results or creating the perfect content, Jenna says to simply focus on the person on the other side of the screen and what they need to hear from you.

“Detach yourself from the outcome, put it out there, and you’ll only get better. Sometimes success will find you when you’re least expecting it.”

Your environment plays a huge role in how you show up and perform, and Jenna deeply believes in finding at least one person in your life you can look to as a mentor or source of encouragement. She recommends surrounding yourself with people who believe in your vision—they’ll help you keep going when things get hard.

Ready to launch your Creator business? Stan makes it easy to monetize your audience and keep more of what you earn—no tech skills required. Try it free and see why top Creators like Jenna love growing with Stan.

Follow Jenna’s journey:

Stan Store: Jenna’s Stan Store
Instagram: @jennapeterson
Website: jennapeterson.com