TL;DR: Jennifer Chou, known on social as @VeganTechNomad, has built a community of 100,000+ people around her ADHD-friendly systems that make life feel more intentional. In this Q&A, she shares the pivots, mindset shifts, and habits that helped her grow her audience, sell digital products, and turn her personal brand into a profitable Creator business.

You may know Jennifer Chou as @VeganTechNomad—the tech Creator, digital nomad, marathon runner who helps people live more intentionally through ADHD-friendly time tracking, aesthetic data dashboards, finance spreadsheets, and more. For three years, she has built a community around something most people struggle with every day: managing their lives.

What started as her sharing “unhinged life-tracking” experiments on Instagram quickly turned into a place where over 100,000 people come to understand themselves better, build habits that feel doable, and be more intentional with their time.

Unlike typical productivity advice rooted in rigid routines and systems, Jennifer’s approach is refreshingly different. As someone with ADHD who struggled with traditional productivity advice herself, she created neurodivergent-friendly tools and frameworks that meet people exactly where they are.

Today, Jennifer has built a loyal audience, helped over 2,000 students live more intentionally, and even brought in $6,000 in a single day from her online course.

She’s become one of the most distinctive voices in the productivity Creator space and proves that when you build something that lights you up and genuinely helps others, it can change lives—including your own.

But what’s even more compelling is how she got here. The pivots, viral moments, mindset shifts, and systems behind her brand.

In this Q&A, Jennifer opens up about her journey, the turning points that shaped her path, and the lessons she’s learned about building a Creator business along the way.

First, can you share a bit about your background?

I studied psychology and marketing. Since I was a child, I loved being creative—reading, writing, and inventing new games for my sister and I. Those interests shaped my career choices.

I chose psychology as my major in college because understanding people is important in any job. It also helped me understand myself and build habits that fit my brain.

During university, I was very involved in extracurricular activities. Psychology was easy for me, so I had time to host events, join student politics, and start a knitting club. These experiences helped me get a marketing internship at a startup and even launch my own small business with classmates. After graduation, I continued working in marketing.

What inspired you to start posting content?

My marketing role required me to create content. I helped grow my company’s social account to thousands of followers and hundreds of thousands of views. But then I realized if I left, all my work would stay with the company, so I began posting content on my own accounts, too.

At first, my videos weren’t great, but I kept learning. When training for my first marathon, I posted a daily vlog for months. This helped me improve and become more consistent. Eventually, my content became much better and started to reach more people.

I built up my personal brand, which was important when I unexpectedly got laid off from my startup job. That was kind of the catalyst, because literally a few weeks after I got laid off, I created and pre-sold a course before I even finished it.

I used to make $6,000 per month at my job. But when I launched the course, I made $6,000 in one day. That really opened my eyes to the potential of my business.

What do you think helped your content stand out early on?

I tried different types of content, like vegan, food, and travel, but it was hard to stay consistent—I kept forgetting about the old videos in my camera roll and editing them took forever.

My running content didn’t take off either. When I switched to productivity content, everything changed. It was fun and easy for me to make, and people could feel my excitement, which helped my videos go viral.

Building a community was key. Friends gave me feedback and helped me plan my content. Their support was a big part of my success.

In fact, my first viral video only happened because my friend asked to cowork. I used the time to finally scheduled that video after procrastinating for months, and it immediately went viral. Everything came at a good time because if I’d scheduled it earlier, it might not have gotten traction without the new years hype.

Is there a specific content format or topic that really accelerated your growth?

Short videos (like Reels) helped my account grow the most. Lately, carousel posts also do well, though they take more time to create. The most important thing is having a strong idea and a hook—good ideas work in any format and can be reused in different ways.

I once coached a Creator and the only thing we focused on was improving their hooks. That alone helped them reach 5 million views in one week. Here’s the method I use to test them.

What was the breakthrough moment when your content really took off?

In December 2023, I cross-posted my life tracking content from TikTok to Instagram. I didn’t expect much, but a week later, one post went viral and got millions of views—bringing me tens of thousands of new followers almost overnight.

Improving my video editing skills earlier in the year with those marathon training vlogs helped, but the real growth came from a few viral videos. Over 33,000 of my followers came from those viral moments.

What role has authenticity and sharing your personal journey played in building trust with your audience?

My content has changed quite a bit over time. Sometimes I don’t post for weeks or months because I get busy with traveling and stuff, but people still connect with me through DMs and my newsletter.

I’ve had people reach out when I was considering pivoting niches and say they’ll watch whatever I do, no matter what the topic is, because they find my life so interesting and would want to support me. So I think sharing my wins, losses, and lessons really helps build strong relationships with my audience.

How did you initially monetize your following, and how do you monetize it now?

At first, I made money from sponsorships because my Notion templates were free, and people were willing to pay me hundreds of dollars to sponsor me, which was a lot of money for me at the time. I’ll never forget when I got my first $300 sponsorship 🥹

Later, I started charging for templates and selling digital products, which made me a few thousand dollars. I was laid off last July and had my biggest course launch ever in August—$6,000 in sales in just one day.

Now, most of my Creator income comes from my course, which I link on my Stan Store and find way more fulfilling. Full transparency—I’ve made nearly $54,000 USD as a Creator so far this year (You can see a full breakdown of my finances and growth here).

Before using Stan, what did your digital product setup look like?

I was using a bunch of confusing platforms. People didn’t know where to find my templates because they’d have to scroll through so much just to get to them. Now, everything is in one place, which makes it easy for my audience to find my offers and for me to track analytics.

What would you say has been your biggest win since using Stan?

Seeing all the analytics and stuff in one place—it’s just so simple and easy to do that. I can immediately see how many clicks my offers get, how much revenue they drive, and their conversion rate. And it’s just so cool because usually I would have no idea what’s performing best.

What do you think has been key to your success?

Mainly collecting emails. I tell every Creator to do this because once you have somebody’s email, you’re not really beholden to the algorithm. You’re the one who calls the shots.

Most of my course sales actually come from emails because people aren’t guaranteed to see my posts on their feed, so email is really where it’s at. And right now, I’m trying to use more DM automation so I can collect even more emails.

What’s been the most fulfilling offer you’ve created so far?

So many people have told me my productivity course has changed their lives. It’s helped them secure more clients and launch their business because they’ve had more time for that stuff. They’ve reworked their priorities.

But the most fulfilling work for me is helping female Creators with ADHD launch their own digital products, especially courses. Seeing their success feels even better than making my own sales.

What do you think has been the biggest personal transformation for you since starting this Creator journey?

My biggest transformation has been my mindset. I used to believe you needed millions of views to make money as a Creator. But someone paid me $2,000 for a program thanks to a YouTube video that only got 200 views.

I’ve learned that if you don’t believe you deserve to earn well, you’ll limit yourself. When you know your worth and charge fair prices, people respect you more, and you feel less stressed.

It took time for me to realize this. I used to think nobody would pay for my templates, but many people want help and are happy to pay for it. Just because something is easy for you doesn’t mean it’s easy for others. Don’t undervalue yourself.

What’s next for you and your brand?

I want to rebrand and focus more on helping ADHD Creators start and grow their businesses. Creators who already have a big following but want to monetize it even better or make better use of their time. They can’t keep chasing these brand sponsorship deals that are so variable every month—they want control over their own income streams.

Finally, what advice would you give to Creators who want to grow and monetize an audience?

I’ve worked with hundreds of UGC Creators, and I see a lot of commonalities between absolute beginners and people who already have a big following. Here’s my advice:

• Focus on strong ideas. The idea behind your content matters way more than hashtags or trends. As soon as you have a winning video idea, nothing else really matters. It could change your entire life like it did for me—two viral videos completely changed my business.
  
  
• Mindset is key: If you think you can’t do something, of course, you’re not going to be able to. But as soon as you start believing you’re a Creator, you’re going to start acting like one.
  
  
• Pay attention to what sparks something in you: Don’t overcomplicate things. You need to find something that you’re so passionate about that you want to make a video about it immediately. It’s just so much easier than trying to force myself to do something.
  
  
• Build systems: Create habits and workflows that make it easy and fun to stay consistent. It can be as simple as setting up recurring reminders on your phone.
  
  
• Take ownership: Take ownership of your journey instead of feeling like you’re stuck all the time just because you ‘can’t do something’ or ‘you’re not something’. I used to think I didn’t know enough, but now I know I can always research or hire coaches and figure it out. Start taking ownership and start believing in yourself.

The most important thing is to believe in your value and take steps towards your goals. With the right mindset and systems, you can create content that helps others and builds your business.

Ready to start your Creator journey? Stan Store is the easiest way to monetize your audience with digital products, courses, and templates—just like Jennifer. Try it free for 14 days.

Follow Jennifer’s journey:

Stan Store: Jennifer’s Stan Store
Instagram: @vegantechnomad
TikTok: @vegantechnomad
YouTube: @vegantechnomad
Beehiiv: @vegantechnomad
Spotify: ADHD Content Creator