TL;DR: Jim became an entrepreneur by accident, building a global consulting firm entirely through organic LinkedIn content. When he hit his content creation limits, Stanley helped him scale his output without losing his voice—doubling his visibility and turning LinkedIn content into his #1 revenue source.
Jim Taylor is an advisor, two-time author, and LinkedIn Creator who has built a multi-six-figure consulting business entirely through organic content.
With more than 52,000 followers on LinkedIn, Jim has grown both Benchmark Sixty and The Blueprint without spending a dime on paid advertising—using LinkedIn as his primary channel for gaining visibility, building trust, and landing new clients.
But as his businesses grew, Jim hit a wall. He knew he needed to keep creating content to stand out from competitors, but there were only so many hours he could spend on it himself—and he was wary of using AI tools that produced generic slop. That’s when he found Stanley.
Here’s how Jim uses Stanley to create more LinkedIn content that sounds like him, get better results, and turn visibility into real revenue.
From Restaurant Consultant to LinkedIn Creator
Jim’s journey into entrepreneurship wasn’t exactly planned. After over 20 years in corporate restaurant operations, he left his 9-5 job in 2020 amid the pandemic.
“I was 40 years old, two months married, unemployed, and living in my in-laws’ basement, trying to figure out if that’s what life was supposed to be like.”
He stumbled into independent consulting after helping a friend’s struggling restaurant and gave himself a four-month deadline to make it work. That single opportunity snowballed into Benchmark Sixty, which grew into a multi-six-figure consulting firm over the next six years that has helped over 500 restaurants across six countries.
From day one, Jim relied entirely on organic content for growth. Despite being told early on that his audience wasn’t on LinkedIn, he committed to posting every day. Creating LinkedIn content became a non-negotiable morning habit.
As his audience grew, so did requests for his advice—not just from restaurant owners, but from aspiring consultants who wanted to follow a similar path.
That’s what led Jim to publish two books, Bold Operations and Bold Consulting, and launch The Blueprint—a program for those who want to build their own advisory businesses.
The Challenge: Hitting His Content Creation Limit
Jim is driven by a simple philosophy: Do more of what works and do less of what doesn’t.
Posting on LinkedIn was clearly working for Jim’s business, so he continued posting once a day, then twice a day, and so on. But as a busy entrepreneur, he eventually hit a ceiling.
His content creation had become reactive, often relying on sporadic bursts of inspiration or ideas from recent conversations.
“My business was beginning to feel like it couldn’t continue to grow in its current state, because too much of it relied on me,” Jim explains.
He needed a way to scale content without sacrificing his voice and credibility, but he was skeptical of AI tools.
“I was hesitant to use AI because what I’ve found with most tools is that they can’t generate content in my voice. You read it and can see that it was written by AI. But as soon as I started testing Stanley and saw that it wrote content like I did and the way people responded to it, I was sold.”
The Solution: Scaling Without Losing His Voice
Stanley is the first AI tool Jim found that can create high-performing content that actually sounds like him. Instead of replacing his thinking, Stanley helps Jim amplify it.
It has completely revolutionized his workflow, allowing him to:
- Double his LinkedIn posts, publishing up to 5 posts a day without spending more time on content creation
- Repurpose top-performing posts into newsletters in just 15 minutes, taking Jim from inconsistent sends to weekly newsletters
- Better understand his audience. With Stanley’s insights, Jim learned that while his restaurant content drives the most engagement, it’s his consulting content that generates more revenue per impression
Now, Stanley helps Jim be more strategic about the content he shares, balancing the topics that perform well with what truly generates revenue for his business.
“Whether your content gets 200 impressions or 200,000, that vanity metric isn’t what matters most. What matters is if the content creates conversation and ultimately revenue.”
The Result: More Reach, More Revenue, More Freedom
In his first six months using Stanley, Jim’s LinkedIn impressions more than doubled to over 7 million impressions while his LinkedIn newsletter reached nearly 500,000 views. And in the last year, he hit 100,000 post reactions—twice the engagement of previous years.
But the real impact has been on Jim’s bottom line.
“80% of our business in the last 12 months has come from newsletters that Stanley wrote.”
Yet for Jim, the biggest win has been the speed and freedom he’s gained since using Stanley. He’s gone from feeling overwhelmed by content creation to confidently posting multiple times a day. And now, he regularly lands new clients, partnerships, and speaking opportunities directly from his content.
What’s Next: Doubling Down on Visibility
Jim has no plans to slow down—but he’s reached a point where growth isn’t about working more, it’s about creating more space to build what’s next.
This year, his ultimate goal is to double the size of his business. But in an increasingly crowded market where competition is fierce, visibility is the only way to survive.
“Last year, 10,000 people in North America started a restaurant consulting company. That’s 10,000 new competitors. I haven’t felt that at all, because less than 1% of them are actually visible.”
To get there, Jim plans on sharing 2,000 LinkedIn posts this year—roughly 5-6 per day. He truly believes in the power of organic content for growth. And with Stanley as his partner, he’s committed to staying in the top 1% of businesses that are actually visible.
As Jim puts it, “Content is where we generate opportunity. It all starts with content.”
Want to create top LinkedIn posts? Discover why entrepreneurs like Jim use Stanley to maximize growth, save hours each week, and produce content that actually sounds like them. Get 14 days free.
Follow Jim’s journey:
LinkedIn: @jimtaylor60
Website: benchmarksixty.com
