TL;DR: After years in corporate healthcare left her burnt out, Lindsay decided to build something of her own. But juggling countless tools and tech hurdles made the process overwhelming—until she found Stan. In just seven months, she simplified everything, scaled past $180K, and built a business that gives her true work-life balance. Find out how.

Lindsay Hill is a PMHNP (Psychiatric Mental Health Nurse Practitioner) mentor and coach who helps fellow PsychNPs transition from school to practice, build clinical confidence, and learn how to diversify their revenue streams.

After battling burnout, imposter syndrome, and a traumatic brain injury—all while navigating the challenges of working in large healthcare systems—Lindsay chose to bet on herself. She left her corporate job and opened her own practice while exploring various ways to build an online business.

Inspired by healthcare Creators she saw online, she began focusing more heavily on growing her social presence and online business in February 2025, using Stan Store as her link in bio storefront.

The result? Over $180,000 in just seven months.

Find out how Lindsay turned her expertise into a niche online business and quickly scaled to six figures with Stan.

The Challenge: From Burnout to the Overwhelm of Building Online

Lindsay spent seven years working in corporate community health, but eventually burned out after a traumatic brain injury and the strains of the COVID-19 pandemic. She was overwhelmed by the limitations of traditional healthcare systems and the pressures of working with insurance providers.

“I wanted to be able to offer my patients more than just medication. I wanted to practice in a way that was more holistic lifestyle-based.”

After quitting her job and taking a six-month sabbatical, she opened her own practice to support patients more holistically. Around the same time, she started to see fellow healthcare providers share social media content and innovative online courses.

“I realized maybe I should just stop doing what I think I should be doing and take some risks. That’s when I went on social media.”

Duct-Taping Tools Together Just to Keep Up

At first, Lindsay was worried about how others—especially her patients—would perceive her social content. Nevertheless, she tried focusing on providing free value and gradually began building an audience and connecting with others in the industry.

The turning point came when Lindsay saw a Facebook post from a fellow PsychNP sharing about the growing demand for mentorship. Unlike many healthcare programs, there’s no standardized approach or hands-on residency program to get young PsychNPs comfortable practicing, leaving many desperate for support.

“You’re expected to know how to do your job, and it’s very rare to find a job these days where you get good mentorship. I happened to get good mentorship, but that’s so uncommon now. And the anxiety was crippling for me when I graduated from school—even with mentorship.”

Lindsay saw an opportunity to help those in a similar career path. She began offering 1:1 coaching and group programs to address gaps in nurse practitioner education, focusing on PsychNPs specifically.

But managing the technical side of her business was overwhelming. She tested multiple platforms without much success—and when her business structure changed in January 2025, she suddenly had to manage it all on her own.

“I tried so many different platforms to sell and host it, because I had never done anything like that. I didn’t realize how much harder it would be to create content online—then sell a program, get the word out, create checkout pages and lead magnets, and grow an email list. It was all so new.”

That’s when she knew she needed an easier, faster way to run her business—and that’s exactly what led her to Stan.

The Solution: Simplifying It All With Stan

Once Lindsay found Stan Store, everything changed. She and her husband went all-in on Stan in February 2025, drawn to its user friendliness and simple design. Lindsay says switching has saved them hours each week by consolidating all the various aspects of her business in one place, rather than juggling multiple tools.

“I was literally duct taping together a website, CRMs, checkout carts, email lists…And now, it’s all in one link in bio. One page. I can launch offers instantly and test out messy ideas.”

The platform’s simplicity and speed make it easy for her to quickly experiment with new or updated offers, which she believes is crucial to her success. “Stan has given me the ability to iterate and try new things in a way that’s not so clunky and time-consuming,” she explains.

Now, Lindsay uses her Stan Store as her main digital storefront, selling everything from her PsychNP bootcamp and playbooks to live coaching and freebies. And her audience’s response has exceeded her expectations—bringing in more sales in less time than she could’ve imagined.

The Results: Work-Life Balance and $180K in 7 Months

Since joining Stan, Lindsay’s business has grown rapidly to six figures in just seven months. And this past August, she hit her highest income month—earning over $55,000 without a single paid ad.

This success has given her much more control over her schedule. Now, she gets to maintain her private practice part-time, working with patients 10-15 hours per week—a sharp contrast to her former 7 AM to 5 PM corporate schedule.

Lindsay says the time freedom her online business has given her has been life-changing, allowing her and her husband to spend more time with their kids and travel for long periods while still making sales.

“I remember all of a sudden sales coming in and seeing the traffic to our Stan Store. My husband and I were really jarred. We were like, ‘Wow—this is crazy.'”

What’s Next: Expanding Her Impact

As her business grows, Lindsay plans to reinvest what she earns back into her programs, bringing her students fresh content, guest lecturers, and even more value on social media. Her vision is to continue helping nurse practitioners—especially women—achieve better work-life balance, improve their mental health, and find the confidence to lean into something they actually enjoy.

She continues to build her platform around raising awareness for mental health, emphasizing the importance of coping skills and normalizing uncomfortable emotions. And as fierce advocates of Stan, she and her husband are also exploring ways to help other entrepreneurs leverage the platform for their businesses.

Her advice to fellow Creators? Show up consistently—even when it’s hard or you’re doubting whether it’ll work. “It does take that consistent grind before you see the payoff. And I think a lot of people throw in the towel before they get to that point,” Lindsay emphasizes.

Ready to build a business doing what you love? Stan Store is the easiest way to start. Try it free and see why Creators in every niche choose to build their business through Stan.

Follow Lindsay’s journey:

Stan Store: Lindsay’s Stan Store
Instagram: @pscyhnpceo
TikTok: @pscyhnpceo
YouTube: @psychnpceo
LinkedIn: @lindsaypsychnp