TL;DR: Stay-at-home mom Nicole Crispi turned her passion for baking into two six-figure businesses that give her the freedom to be fully present with her family. Learn how she went from hustling at farmers’ markets to financial independence with Stan Store.
Nicole Crispi is a stay-at-home mom who turned her passion for creativity and baking into two six-figure businesses that help fellow bakers earn more doing less. She’s best known for her incredible success in turning a simple $3 cookie recipe into over $250,000 in sales—but that’s only the half of it.
In just 16 months, she also built a six-figure education business through Stan Store, teaching bakers how to monetize their knowledge and achieve financial freedom. Now, instead of trading time for money, she sells downloadable guides, recipes, courses, workshops, and more.
Find out how Nicole went from selling cookies at farmers’ markets to running two successful businesses as a Creator-Entrepreneur—all while working just a few days per month and gaining more time with her family.
The Challenge: Trading Time for Every Dollar
Nicole discovered her love for baking during the COVID-19 pandemic while working long hours in an Air Force medical lab. Desperate for a creative outlet, she spent her maternity leave developing recipes and soon turned that passion into a home baking business.
The Realities of Running a Home Bakery
After leaving the Air Force in 2021, Nicole’s baking side hustle quickly became a full-time endeavor. She spent hours each week baking, then even more time selling stuffed cookies at farmers’ markets and shipping orders nationwide. But the effort didn’t match the return—working at outdoor markets in the Florida heat felt impossible, and the long hours left her with limited time with her daughter.
So she decided to try something different: selling her cookie recipes as $3 PDFs, just hoping to make enough to cover her $30 monthly website fee.
The $3 Recipe That Changed Everything
Three months after launching her $3 recipes, one customer’s glowing review in a large Facebook group sent her sales soaring.
This single post generated $1,600 in one day and $17,000 in just two weeks.
The sudden success created a new challenge: manually emailing every recipe to customers. Nicole and her husband had to quickly learn about digital products, automation, email marketing, and funnels to manage the surge in demand.
“I didn’t have any automation set up. I didn’t know what that was. I was typing out the recipe and manually emailing it to everyone”.
To maintain engagement, Nicole launched her own Facebook group—growing it to over 95,000 members. While her recipe business was a huge success, earning over $250,000 in two years, she found herself itching for a new creative outlet.
She decided to turn everything she’d learned from growing her cookie business into a digital marketing education business for bakers—but she wanted a new, simpler way to do it.
The Solution: Turning a Single Idea Into a Scalable Business
Nicole needed a platform that could handle her growing business without the hours of work she had been putting in. In April 2024, she discovered Stan—an easy-to-use tool that let her set up a digital storefront in minutes, add products quickly, and automate everything.
“I saw everyone using [Stan] and I thought, ‘This looks fun and simple.’ It’s a very simple link in bio that I could set up quickly, and it didn’t require coding like Shopify does.”
With automation handling her digital product delivery, Nicole was free to focus on expanding her audience. She pivoted from relying solely on her Facebook group and began posting consistently on Instagram, building a following that supported her new ambitions.
Diversifying Her Offers With Stan Store
Her first product—a course built around Rachell’s Digital Wealth Academy—combined her own coaching calls and chat support tailored for bakers. Her students quickly saw results, which gave Nicole the confidence to create her own signature course: Digital Wealth for Bakers.
“I feel like I can afford to do something that fulfills me now, because I have the automation running in the background for all the digital stuff.”
With a fully automated storefront, Nicole was able to diversify beyond cookie recipes, offering:
All in one simple link in bio. By removing manual steps and expanding her offerings, she turned a single idea into a sustainable business.
The Result: Six Figures and Time for What Matters
Nicole’s shift to selling digital products has profoundly changed her life. In 16 months, she earned six figures on Stan Store and added 12 different offers to her storefront. This income security, combined with her initial recipe sales, has enabled her family to purchase a home, buy cars in full, and live completely debt-free.
“My business is the reason why we can live above our means,” Nicole shares candidly. “Running an online business has given me the opportunity to be a stay-at-home mom without budgeting or scraping by on just my husband’s income.”
Automating her business has also given her incredible time freedom compared to the long hours of her home baking business. She’s no longer trading time for money and has time to pursue passion projects, dedicating only about one day a week to the digital side of their business.
Most significantly, it’s allowed Nicole to be fully present with her family—even going to the circus on a weekday—while her business generates income in the background.
Empowering 200+ Fellow Bakers
Nicole has successfully taught over 200 students, including many over 50 who aren’t tech-savvy, how to build their own digital businesses with Stan. Seeing them achieve success and earn passive income has been her most fulfilling accomplishment.
Helping others has given her renewed purpose and freed her from relying on baking for income. Now, she can return to baking as a creative outlet, with the time and financial freedom to run a small donation-based baked goods cart from her porch.
Nicole embodies what it means to be a Stan entrepreneur—building a business with a service-first mindset, strong work ethic, and high integrity.
Looking Ahead: A Future Built on Family and Freedom
As Nicole continues to scale, her focus is on supporting students through her Digital Wealth for Bakers course and experimenting with new offers like her AI-powered Doughbot. At the heart of it all, she’s committed to helping others build scalable digital businesses while prioritizing time with her family.
Nicole’s Playbook for Aspiring Creators
There’s no single path to success as a Creator—but there are lessons you can apply from Nicole’s experience. After building two six-figure businesses, she’s learned what works, what doesn’t, and how to scale.
Just starting out? Here are Nicole’s top tips:
💡 Don’t be afraid to do it your way
For over two years, Nicole grew her accounts with faceless content because she wasn’t comfortable speaking on camera. Instead of forcing herself into a style that didn’t feel natural, she leaned into faceless videos and later leveraged tools like a teleprompter app to make creating talking-head videos easier and faster.
💡 Growth takes grind in the beginning
When Nicole launched her Stan Store, she committed to an intense schedule: posting three times a day, every day, for six months. It meant 3-4 hours daily studying Instagram and creating content, but that consistency laid the foundation for her later freedom.
💡 Creative burnout can be a sign to pivot
After two and a half years of creating cookie recipes, Nicole started to feel creatively limited. Instead of quitting, she reframed it as an opportunity to redirect her creativity into a new niche—digital marketing education.
💡 Batch and repurpose to extend your content’s lifetime
As a busy mom, Nicole sometimes only has 25-minute periods to devote to her business. She maintains momentum by filming extensive process footage in batches, then reuses and repurposes clips—even from years ago. This approach saves time, maximizes reach, and allows her to test different hooks without filming daily or reinventing the wheel.
Nicole emphasizes, “You don’t need to constantly reinvent the wheel or genuinely be creating content every single day.”
Ready to launch your own Creator business? Stan Store is the easiest way to get started. Try it free and see why Creators like Nicole love using Stan.
Follow Nicole’s journey:
Stan Store: Nicole’s Stan Store
Instagram: @nicole.crispi
Facebook Group: Crispi Cookies
