How Ohneis Turned Faceless Content Into a Six-Figure AI Design Business in 4 Months
by
Jordyn Kerr
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TL;DR: In an age where AI often is seen as a threat to creatives, Ohneis proves it can be empowering. By sharing his AI design process through a faceless account and digital products, he’s helped thousands of freelancers and small businesses use AI to compete with big brands. Discover the designer behind the brand—plus how he built a community of 433K+ followers and a multi-six-figure Creator business in just six months.
Behind the faceless account followed by hundreds of thousands lies a German designer who isn’t just adapting to new technology—he’s using it to elevate his craft rather than letting it replace him. Most people know Ohneis652 for his sleek, AI-generated visuals that dominate social feeds.
What they don’t see is the designer behind the brand—a seasoned creative using AI to help more people unlock their own ideas.
At a time when many fear AI will replace creative careers, Ohneis proves it can be a tool for reinvention instead. He’s showing entrepreneurs and small businesses how to use AI to stay relevant, innovate faster, and compete with the biggest brands. His story isn’t about AI replacing creativity—it’s about how human creativity, amplified with AI, can open new doors for everyone.
Who is Ohneis652?
Ohneis is a German designer with years of freelance experience as a 3D motion designer, UI designer, and brand designer. He’s very tech-minded and enjoys keeping up with the latest innovations.
At the end of 2024, he brought AI into his workflow. It started with illustrations—an area that wasn’t his strongest creatively, but fit the branding for a client project. After using AI to bring his vision to life, he kept experimenting, refining his techniques, and building on what he learned.
In April 2025, Ohneis had time on his hands, so he decided to focus on growing a social following to reach new freelancing clients. He launched a faceless account, Ohneis652, and began sharing his AI design process and learnings.
“I never watched AI content on social before. It was just me trying the tool and turning that into a video.”
From Zero to 433K+ Followers in 6 months
His content struck a nerve—it was timely, culturally relevant, and unique. The world was (and still is) making sense of how to use AI, and his videos fed a growing desire to understand it.
“Most people connected AI with the same old ugly stuff. The tech was already strong, but no one used it the way I did—in a clean aesthetic format.”
Within the first two weeks of launching his account, he hit 10,000 TikTok followers. People were loving his content, so he kept going. At first, he blew up on TikTok and struggled to grow on Instagram. But as time went on, his Instagram took off while his TikTok growth slowed.
10,000 followers quickly turned into 100,000. Then 200,000. And six months later, Ohneis hit over 433,000 followers across TikTok, Instagram, and YouTube.
Although his audience growth was rapid, he successfully built a strong community around his content that views him as a go-to for modern design expertise.
“I developed a content format that seems to have resonated with many people. It features high-quality visuals, which aren’t typically associated with AI. I experimented with some unique styles and included educational tips to help others see how simple word choices can improve images and encourage different thinking when working with AI.”
As people found Ohneis’ content, they began reaching out to him for prompts, tips, and ways to keep learning. That’s when he decided to create his own digital products—including everything from AI prompts and prompt systems to online courses and workshops.
“I noticed a lot of people on TikTok were curious about my prompts, so I decided to make them available for anyone interested. As the interest grew, some asked for a course, so I created one to help them even more. It all started from listening to what my followers needed and finding ways to support them.”
He started using Gumroad to sell his offers, but it bothered him that the platform took a cut of every sale he made. So he started looking for an alternative.
The Solution: A Creator-First Link In Bio Store
His search led him to Stan—an all-in-one Creator tool with zero transaction fees, where he could keep more of his hard-earned income. Ohneis quickly set up his Stan Store and began selling his guides and online courses from his link in bio.
“My biggest win with Stan? Pricing that makes more sense when volume grows. I didn’t like giving up a big percentage on Gumroad when my sales picked up. With Stan, I keep more per sale, have direct contact with the founder, and I can keep the store clean and focused while my older products stay on Gumroad.”
Despite society’s mixed opinions on AI in the creative industry, Ohneis’ success isn’t slowing down. His content continues to address the ‘robot in the room,’ introducing innovative real-world examples on how to use AI in design. He’s built a loyal community of followers as a faceless account by sharing genuinely helpful content that levels the playing field for small businesses and solopreneurs.
“The real key to my success is simple. This is a very current topic, and many people are trying to make money with it. My core idea was to help businesses, especially smaller ones, sell better with AI visuals. If you offer a product that makes the work easier and saves a lot of money, it’s natural that it works. I also posted a lot and built reach, which adds to the result. People can see my outcomes. They see that AI can look good and that there’s real potential.”
The Results: Financial Stability and Freedom of Choice
In just six months, Ohneis went from just starting to gaining more influence, opportunities, and income than he imagined. He has achieved success quickly by consistently posting great content, creating offers that address his audience’s top questions, and operating with a service-first mindset.
Now, his digital products have elevated his financial success to a new level beyond what he experienced while freelancing.
“Before social media, I had months with little or almost no income, then other months with a lot. You look at the year in total and decide if it is worth it. Now, I get many inquiries every day for project work, so the stability is different. The digital products help, too. You make them once, and they keep working for you, which gives you freedom. I’m not dependent on projects the way I was.”
Because Ohneis genuinely loves experimenting with AI design tools himself, his enthusiasm naturally shines through—making his Creator business feel more authentic and rewarding. But what he finds most fulfilling? Supporting fellow freelancers and entrepreneurs with his AI course.
“It has everything you need to start as a freelancer, build your own AI agency, and create AI visuals for businesses. It also works for companies that want to use AI properly and do it well. The main focus is visual work, but I added a lot that helps you grow. There are custom GPTs that help with Instagram growth, give business tips, and write better prompts. The response has been very positive. It has helped many people make money and unlock new opportunities.”
What’s Next: Helping Small Businesses Do More With AI
Ohneis plans to continue shaping his brand, creating content, and raising its quality. He still takes on freelance projects, but gets to be much more selective about the opportunities he accepts thanks to his digital product income.
“I can be selective and only take on work that I find interesting, that pays well, and that I can stand behind. If that’s there, I’m open.”
He’ll also explore ways to help more people learn how to leverage AI by expanding his course lineup, making updates to existing courses, and building an AI agency with his partners.
“The goal is simple: Help smaller businesses do more with AI even on limited budgets. Give them practical tools, teach what I know, and make it easier for them to learn and get real results.”
Ohneis’ Advice to Creators: Stay Authentic, Even With AI
Ohneis’ story is proof that there’s no definitive timeline for Creator success. With high-quality content, unwavering consistency, a valuable offer, and a little bit of luck, anyone can make it as a Creator. Ohneis recommends showing up with your unique authenticity—even if you’re building a faceless account or using AI.
“Even if your content is faceless, you still have to put your own soul into it. Add your taste and your style. It makes the work more fun, it makes you more committed, and it gives the whole thing real character. In the end, it’s about authenticity and whether your content is actually helpful.”
Ready to launch your own Creator business? Stan Store is the easiest way to start and keep more of what you earn. Try it free for 14 days and see why Creators like Ohneis use Stan.
Jordyn helps bring Creator stories to life at Stan, turning them into resources that educate and empower. As a longtime writer for Creator-first brands, she loves spotlighting the authentic, messy, and inspiring realities of entrepreneurship. You’ll usually find her sipping cappuccinos behind a keyboard (or a book) at a local café.
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