TL;DR: Sarah Perl transformed her life from a struggling immigrant with limited resources to a millionaire mindset coach by the age of 23. Now, she sells digital products and empowers thousands to manifest their dream lives using Stan’s all-in-one tools. Find out how.
At just 23 years old, Sarah Perl has built a million-dollar business driven by a belief that our circumstances don’t define our destinies. As a mindset and manifestation coach, she teaches others how to tap into the power of their subconscious to transform their lives, just like she did.
Before her entrepreneurial journey began, Sarah faced challenges and financial scarcity, having immigrated to the United States with her family as a child. Discover how she defied her circumstances and built a fulfilling seven-figure business by transforming her mindset, creating irresistible digital products, and growing with Stan Store.
The Challenge: Overcoming a Past Defined by Scarcity and Doubt
Sarah’s journey began far from the world of online entrepreneurship. Growing up in a tiny apartment in Brooklyn, New York, she witnessed her mother work tirelessly for just $5 an hour—creating an association between money, pain, arguments, and limitations.
Despite these deep-seated beliefs and initially feeling resentful of wealth, Sarah refused to let her upbringing dictate her future. She worked hard in high school, saving pennies, building a tutoring business, and graduating with perfect grades.
She was eventually accepted into her dream college—but it was expensive, and the thought of accruing so much debt was terrifying. Yet, Sarah couldn’t shake the feeling that something significant was waiting for her on the other side, even if she didn’t know what it was at the time.
“People said taking out loans to become a teacher was the dumbest thing you could do. But everything in me said this is what I was meant to do.”
She made the bold decision to attend her dream school anyway, taking out substantial student loans against everyone’s advice—a pivotal moment where she chose to silence external opinions and trust her intuition.
Discovering Mindset Work
While juggling debt and multiple jobs in college, Sarah’s life changed after her best friend introduced her to mindset work. As she rewired her beliefs and embraced abundance, she began experiencing what she describes as money manifesting ‘out of thin air.’
This personal transformation laid the foundation for her business, sparking a desire to share her story. On a whim, she posted several TikTok videos that unexpectedly went viral, amassing tens of thousands of views overnight. At the time, she had less than 150 TikTok followers.
“In that moment, I knew my life would never look the same. And I decided this was it.”
Despite receiving hateful comments, she focused on the positive messages from people who said her content changed their lives and gave them hope. She continued posting consistently and quickly built a following, leading to an influx of DMs with questions on how to manifest.
She initially offered one-on-one tarot readings through Etsy, but soon was overwhelmed by more requests than she could balance with her work and studies. She needed a scalable solution that allowed her to earn more and help others—without devouring all her time.
The Solution: A One-Step Checkout Funnel That Truly Does It All
Sarah decided to create her first digital product: Manifest Magic—a signature workshop that teaches people how to manifest anything in their lives through mindset transformation. This freed her from solely trading time for money, allowing her to scale her impact. All she needed was a seamless way to sell it to her followers.
“I wanted a simple, one-step checkout funnel and a place to invest everything into. I wanted to be able to create a course, but also digital products, and ebooks. All of the things in one link in bio site.”
At first, she attempted to use multiple platforms to sell her offers, but the experience left her feeling confused and frustrated. She discovered Stan at the perfect time thanks to a TikTok video. “It was literally the solution to everything I was struggling with in my business,” says Sarah.
Stan gave Sarah the tools to earn more, expand her offerings, and ditch the tech overwhelm. She was able to introduce new courses, like Rich B*tch Bootcamp, which focuses specifically on manifesting money and abundance. And now, her Stan Store houses everything.
“I remember when I discovered Stan, I thought no one even has an excuse anymore. You have no excuse not to start a business, because it’s all in one place and you can set it up in 15 minutes.”
The Results: 7-Figures, Thousands of Students, and Limitless Possibilities
In just three years, Sarah has generated over $1 million through Stan—becoming one of Stan’s highest-earning Creators.
By the time she was 23, Sarah had built a million-dollar business, paid off her student loans, moved to her dream city of Los Angeles, and created what she describes as her perfect life with complete time and location freedom. She credits Stan with simplifying her business operations, allowing her to grow so successfully through the platform.
While the first $10,000 may have been difficult to earn, Sarah emphasizes that everything becomes easier once you’ve laid the foundation and your self-belief grows—a snowball effect takes over. “Money is a reflection of the value you see in yourself,” she adds.
Reaching Millions Online
In a few years, she has grown from 150 followers to over 4 million followers across platforms.
By consistently posting to social media with the same energy and mindset as someone with a massive audience—regardless of her follower count at the time—she has successfully built an engaged following across multiple social media accounts.
“I believe if you go all-in on yourself and are 100% in—you believe it will work out—the universe will move mountains to make it work. It will create things that didn’t exist to make sure your dreams come to fruition. That’s what happened to me.”
This self-belief, coupled with Sarah’s philosophy of “building the ship as you’re sailing,” was instrumental to her success. Rather than waiting for perfection, she launches products that feel aligned in the moment, then iterates based on customer feedback.
Sarah has had a profound impact on the lives of others. She finds fulfillment in giving people permission to dream big and seeing them take risks they wouldn’t have otherwise taken.
Her proudest accomplishments? Trusting her intuition, maintaining unwavering self-belief despite obstacles, and empowering transformation for her clients.
“My job is the most fulfilling in the entire world because I get to see people take risks on themselves that they would have never taken. I get to see people pave a path in life they would have never walked down. Every day, I wake up to DMs from people saying that they married the love of their life, and they love themselves. Or they finally applied for a job they didn’t even think they qualified for and were accepted. They’re making money that they never even thought possible in their lifetime.”
What’s Next: More Self-Belief, More Impact, More Magic
Sarah plans on launching a membership program while staying open to the grand opportunities the universe brings her way. She continues to grow her brand and share resources to help others build financial independence and redefine their destinies.
For those who want to follow a similar path, Sarah emphasizes the importance of mental discipline—treating every thought as an investment or liability, understanding assumptions create reality, recognizing money as an infinite resource, and normalizing abundance by surrounding yourself with successful people. “You’ll become the average of the five people that you hang with,” she adds.
“If you pour your energy into seeing the value you have—acting as though you are valuable, moving as though you’re valuable—the money is going to come. That’s not even a question. It’s a certainty.”
Ready to make your dream business a reality? Stan Store is the easiest way to get started—no tech savviness required. Try it for the next 14 days and see why Creators like Sarah love Stan.
Follow Sarah’s journey:
Stan Store: Sarah’s Stan Store
Instagram: @hothighpriestess
TikTok: @hothighpriestess
YouTube: @hothighpriestess
