TL;DR: Selina Camarillo, the homesteader behind Milkmaid Farm, turned years of self-doubt into action with Stan Store. By launching her dream cookbook, she sold nearly 10,000 copies in a year, built a six-figure business, and gained the freedom to sustain her farm while staying home with her kids. Discover how she did it.
Selina Camarillo, the Creator behind Milkmaid Farm, is a homesteading mom of two in North Carolina who’s passionate about helping people make their favorite foods from scratch with simpler ingredients. After overcoming crippling self-doubt and finding the right tools, she launched her dream cookbook, reaching thousands of customers worldwide and creating a life of financial freedom for her family.
But the road to success wasn’t always easy. Selina faced multiple business attempts, a long break from social media, and plenty of internal doubts before finding a sustainable path forward.
Find out how Selina went from second-guessing her ideas to building a six-figure business she loves with Stan Store.
The Challenge: Taking Action on Her Dreams
Selina’s passion for healthy eating and quality ingredients was instilled in her by her father from a young age. Growing up with a backyard garden, she developed a deep appreciation for where food comes from and the importance of cooking from scratch.
This early inspiration led to several entrepreneurial ventures, including hosting pop-up dinners, educating clients on ingredient selection, and helping families swap out their pantries with healthier alternatives.
But despite trying various businesses, including YouTube content creation, Selina always felt like something was missing. After a three-year break from social media, she and her fiancé decided to sell everything and move to North Carolina to pursue their dream of owning a farm.
Overcoming Fear and Self-Doubt
Living the homesteading lifestyle gave Selina the experience she had been craving, but she still felt a call to share her knowledge with others. Inspired by her fiancé’s success with online courses, she returned to Instagram to begin building her own platform. But at the time, she wasn’t selling anything and faced an all-too-familiar obstacle: her own self-doubt.
She had dreamed of creating a cookbook for years, but could never finish it, fearing that she wasn’t good enough or that people wouldn’t be interested. This internal struggle—and juggling content creation, farm life, and motherhood—made launching a business seem impossible.
But people kept reaching out asking her questions, and she felt a growing conviction to help.
“I realized something is here for me to share with people about food in some capacity, but how is that going to happen?”
The turning point came when Selina saw another homesteader on Instagram using Stan Store to sell digital products. She finally had a clear path to launch her cookbook and turn her passion into a business.
The Solution: Simple Tools and Steady Progress
Stan eliminated the technical hurdles that Selina associated with bringing a product to market, allowing her to focus on what she did best: sharing her passion for wholesome, from-scratch cooking.
“If I didn’t use Stan in the beginning I don’t know if I would be where I’m at, because I’d feel so confused and overwhelmed about how to put my product out.”
She set up her store and launched Staples Made Simple, a beginner’s guide to cooking everyday recipes and pantry staples with healthier alternatives. Driven by her mission to make healthy living more accessible and affordable, she shared free guidance through Instagram Reels—and her business took off.
Gaining Momentum
As her audience grew, she had to find a way to consistently create content while balancing homesteading, motherhood, and the business. “It’s not about perfection, it’s about consistency over time,” she explains.
She found balance by establishing firm boundaries and dedicating specific hours to her business, allowing her to be fully present with her family for the rest of the day. Eventually, she hired her sister as a virtual assistant and an email marketer, which has allowed her to focus on pouring more into her community.
“I have tried so many businesses and failed. But this one…I knew it could work.”
The Results: Finding Freedom, Fulfillment, and Stability
Within just one year of launching her cookbook on Stan, Selina sold almost 10,000 copies. Today, it brings in over six figures in annual revenue.
Customers in over 10 countries have purchased her cookbook. And now, she’s not only able to pay her bills and sustain the farm, but has the freedom to stay home with her children and take vacations—something they could never do before.
“I’m so so grateful for my business, because honestly I don’t know where we would be today financially. It has just given us so much freedom and stability. It’s so fulfilling…and it’s just so nice to have that freedom, because we never had that before.”
For Selina, it’s incredibly fulfilling to see her vision come to life, knowing she persevered through unforeseen challenges—like having to recreate 17 recipes that were accidentally deleted.
“I’m proud of myself for going for it and shutting out all the doubts from the outside and my own self. And for sticking to a vision, leaning on my why.”
What’s Next: Helping Others Build From Scratch
Selina continues to develop new guides to help more people connect with their food and embrace a simpler, more wholesome lifestyle. In the meantime, she has also launched a new workbook, From Scratch Business, to guide fellow Creator-Entrepreneurs on how to build a successful online business.
She’s grateful for her community and support system that allows her to continue her mission.
“I feel so strongly that I’m meant to do this and I’m meant to be here, because people have learned a lot from me.”
As she looks ahead, Selina reflects on the lessons that helped her get here—wisdom she hopes will encourage other aspiring entrepreneurs to start their own journey.
Her message is simple:
- Find something you’re genuinely passionate about
- Stay consistent, even during challenging times
- Focus on providing value rather than seeking perfection
She deeply believes “no matter where you are in life or what season you’re in, you can make an impact on everyone around you.”
Ready to launch your own Creator business? Stan Store is the easiest way to get started—no tech savviness required. Try it free and see why Creators like Selina love using Stan.
Follow Selina’s journey:
Stan Store: Selina’s Stan Store
Instagram: @milkmaidfarm
TikTok: @milkmaidfarm
