TL;DR: Comparing Stan Store vs. Kajabi? Stan Store is a Creator-first link in bio storefront that makes it easy to sell digital products, courses, memberships, and coaching directly from your social bio with no transaction fees and affordable pricing. Kajabi, while powerful for building websites and funnels, is more expensive, harder to use, and less mobile-friendly. This breakdown compares Stan and Kajabi across features, pricing, support, and user experience so you can choose the best platform to monetize your audience.

The Creator economy has never been bigger—but successfully monetizing your audience ultimately comes down to one thing: choosing the right Creator platform. 

Pick the wrong tool and you’ll waste time, energy, and money on features you don’t need or a platform you can’t figure out how to use. Pick the right one, and you’ll have everything you need to sell seamlessly, scale faster, and keep more of what you earn.

Debating between Stan Store and Kajabi? We’re here to help. Of course, we’re biased toward Stan, but our goal is to give you a clear, honest overview so you can decide which platform best fits your needs.

Both tools help Creators sell digital products, but they’re built with completely different priorities. Kajabi leans toward traditional websites and in-depth funnels, while Stan was built by Creators, for Creators—with simplicity, speed, and selling from your social bio at its core.

In this breakdown, we’ll cover how Stan and Kajabi stack up across selling, pricing, support, and overall experience, so you can confidently make a decision.

What’s Stan Store?

Creators need a platform that makes it simple for their audience to buy from them. One that’s just as easy and intuitive for customers to navigate as it is for you to manage. That’s exactly what Stan Store delivers.

Stan is an all-in-one Creator storefront built right into your link in bio so you can turn followers into paying customers—without coding or a complicated tech stack.

You can use Stan to host and sell almost anything—from digital products and coaching to courses, memberships, and community access. Everything lives on your Stan Store, and with zero transaction fees, you’ll keep 100% of every sale you make. 

Next, let’s look at how Kajabi compares.

What’s Kajabi?

Kajabi is a platform for building and selling digital products like courses, memberships, and coaching programs. Unlike a link in bio tool, Kajabi is designed to function more like a traditional website, with features for hosting content, creating funnels, and managing payments.

While it offers a wide range of tools, setting it up and managing it is complex—and it has a steeper learning curve before you can start selling. Some Creators say it’s difficult for their customers too, with digital products feeling disparate or cumbersome to use.  

Kajabi is also significantly more expensive than Stan, and lower-tier plans limit you to selling just one type of digital product—forcing upgrades to higher-priced plans if you want to offer more.

Stan Store vs. Kajabi At A Glance

Short on time? Here’s a quick breakdown of how Stan Store and Kajabi compare.

Key Takeaways

📌 If you want a seamless way to sell directly from your social bio, Stan is the better tool with more ways to diversify your offers and scale from the start—without a pricey monthly fee. 

📌 If you want long-form sales pages or complex sales funnels, Kajabi might be a better fit for you. It offers many of the same features Stan does, plus the ability to build a website and advanced funnels.

📌 The biggest difference? Stan is built for Creators looking to sell directly from their social profile, while Kajabi is ideal for those who prefer to sell through a traditional sales page funnel (and have ample budget to spend on it).

Now, let’s dive deeper into how Stan stands out beyond its features.

How Stan and Kajabi Compare: Selling, Pricing, Support, & Experience

Choosing a Creator platform isn’t just about its list of features—it’s about the full experience. You need something that makes selling effortless, helps you stay connected with your audience, and actually supports your Creator journey.

That’s exactly what Stan was built for. With industry-leading Creator support, a 4.9-star mobile app, and an experience Creators consistently recommend, every detail is designed to make building your business simpler and more profitable.

Kajabi might offer a wide range of tools, but complexity and high costs often get in the way of what really matters: helping you sell and grow.

Here’s why Creators don’t just choose Stan—they genuinely love it:

💸 Diversify Your Revenue and Sell Digital Anything

In the world of social media, it’s never been more challenging to cut through the noise and hold users’ fleeting attention spans long enough to make a sale. You need a digital storefront optimized for link in bio conversions, with minimal clicks and easy checkout—not a traditional sales page experience.

That’s why Creators love using Stan. It’s the easiest way to convert your followers into customers. You can choose from 11 different customizable templates and sell virtually anything:

• Lead magnets to capture emails, deliver value, and nurture subscribers on repeat 
• Digital products you can create once and sell forever, like PDFs, templates, audits, and more
• Calendar bookings to seamlessly book discovery calls or paid coaching sessions
• Online courses and webinars hosted entirely within Stan
• Memberships, so you can sell recurring subscriptions full of value and consistently earn
• Communities where your audience can connect, learn, and build relationships in a free or exclusive space
• External and Affiliate links, such as your website, affiliate links, or discount codes
• Landing pages you can use to sell with laser focus on a specific offer

All from your link in bio—without leaving Stan, paying for five different apps, or setting up complicated integrations. 

Kajabi, on the other hand, is primarily catered to desktop users. Its long-form sales pages aren’t ideal for those navigating from their social app, and they only offer four link in bio templates.

You can host and sell a variety of digital products with Kajabi, but if you want to sell more than one offer, you’ll need to upgrade to a higher-tier plan and continue upleveling as you grow.

💰 Simple Plans and Pricing

At Stan, we offer two flat-rate plans tailored to different stages of the Creator journey: Creator and Creator Pro. And we won’t charge you more for successfully growing your business.

For just $29/month, you’ll get access to everything you need to build, monetize, and engage your audience. You can sell as many digital products as you want without paying more. And because we know success starts with showing up, we’ve intentionally included powerful features in our Creator plan, like AutoDM, to help you grow and sell on autopilot from the start.

When you’re ready to scale, you can upgrade to the $99/month Creator Pro plan to unlock dynamic pricing, payment plans, email marketing, and campaign tracking without limits.

Both Stan and Kajabi don’t charge transaction fees, but the cost of Kajabi’s subscriptions is much higher. You can choose from four different Kajabi plans, ranging from $89 to $499 a month—with limits on how many products you can offer, contacts you can have, and customization features you can choose from.

💜 The Best Creator Support

When it comes to customer support, Stan provides the greatest experience in the industry. Unlike most Creator platforms, our support team isn’t outsourced or automated with bots—it’s staffed by real humans who genuinely care about Creators and are quick to resolve their problems.

We currently deliver:

✅ A 46-minute average response time—one of the fastest in the industry

✅ Fast, thoughtful replies from a team that truly listens 

✅ A customer experience Creators rave about

Our Creator support team is one of Stan’s #1 most-talked-about qualities, currently boasting a 4.8 Trustpilot review—a stark contrast to Kajabi’s 3.7 Trustpilot review. 

Kajabi users frequently report facing slow or unreachable customer service, persistent bugs that remain unresolved, and unanswered queries.

And while you may not think of customer support as a deciding factor, it’s worth considering before choosing a tool. Think about it: You’re bound to need support at some point, and when you do, you’ll want a team that acts fast to resolve issues and keep your business humming. 

💬 The Reviews Say It All

A platform can offer dozens of brilliant features—but they’re only powerful if you’re actually able to use them. 

Kajabi and Stan Store offer many similar capabilities, but Stan is more straightforward to use. Users consistently celebrate its user-friendliness and no-code builder, which allows you to set up a store and start selling in less than ten minutes.

Creators especially love how reliable and intuitive the Stan mobile app is, earning a 4.9-star rating on the App Store from over 4,700 reviews. 

They regularly rave about Stan’s:

✅ User-friendliness—“It took me less than 15 minutes to set up my store and start selling.”

✅ Profitability—“Stan made it so much easier to start making money online, without having to worry about setting up a big fancy website!”

✅ All-in-one functionality—”I couldn’t run my business without Stan Store. The platform is so easy to use, customize, and is always willing to troubleshoot if needed. I’ve been using this platform for over 2 years and recommend it to all business owners.”

✅ Top-rated support—“I really appreciate how professional and supportive the Stan team is. Their customer service goes above and beyond, and it makes running my store so much easier.”

Kajabi requires more technical know-how to use it to its full potential, and its ratings fall short compared to Stan’s: 4.4 stars on the App Store and 3.7 on Trustpilot. Certain aspects of the platform are more robust, but also much more complex to use. And the experience isn’t just confusing for Creators to navigate—it’s difficult for their customers, too.

Some Kajabi users say, “If you want a seamless experience for your customers, I would suggest you find an alternative platform.”

Stan is Built by Creators, For Creators

Most Creator platforms, like Kajabi, are run by tech companies looking to profit from Creators—not actually serve them. Stan is different.

Stan’s Founder, John Hu, built the company after facing the struggles Creators are commonly up against today. He was growing a following but had no easy way to monetize it, and he didn’t want to sell out to big brands.

When he tried selling his own offers, the experience was a mess:

❌ Piecing together multiple tools—a website host, a payment processor, a scheduling app, just to make a single sale.

❌ Platforms took huge cuts of every transaction, making it harder to earn a meaningful profit.

❌ The tools were built for businesses, not Creators, forcing him to navigate unnecessary tech hurdles.

John knew that Creators deserved better. So he built Stan—the tool he wished he had. And we haven’t stopped building it for Creators ever since. 

Stan isn’t just run by a tech team—it’s backed and led by Creators themselves. Investors like Steven Bartlett and Gary Vee are not only shaping the company’s future, they’re actively invested in the same mission we live every day: making it simple for anyone to make a living working for themselves.

We’re relentless about solving real problems for Creators—because we’re Creators, too.

A Platform Built to Help Creators Sell More

While Kajabi piles on features and pricing tiers that can feel more overwhelming than empowering, Stan simplifies. We’re laser-focused on independent Creators, and every decision we make is designed to help you monetize your audience and sell more, doing less. 

Here’s what that focus means for you:

✅ More time creating: With everything you need to sell—digital products, coaching, courses, and communities—built right into Stan, you can stop piecing tools together and get back to what you love most.

✅ Stronger connections: Stay close to your audience with features like Email Flows and AutoDM, guiding them seamlessly from follower to customer.

✅ Clarity on growth: Tap into Stan’s free resources, proven playbooks, and strategies from real Creators who’ve scaled, so you always know your next move.

✅ More money in your pocket: Never miss a sale with a storefront that’s optimized to sell right from your link in bio.

✅ A simpler experience for everyone: When we add new features, we keep the experience clean and intuitive—for you and your customers—so you’re never stuck staring blankly at your screen. (We see you, Kajabi 👀).

Real Creators, Real Results

You don’t need a massive following to be a successful Creator. Everyday people are using Stan to turn their passions into profit. And the numbers back it up:

💰 Creators have earned $390M+ through Stan
🚀 In 2024, 11,000 Creators earned their first $1,000

Unlike traditional career paths, with the right tools, Creator success isn’t reserved for a select few—it’s possible for anyone. 

Aly McKinnon: 3X Her Income With Just 5,000 Followers

Aly started as a hairstylist but saw an opportunity to expand her offerings into education, teaching others how to redesign their salon suites. With Stan, she built a storefront that brings together her courses, templates, and mentorship programs in one seamless place. That shift has helped her triple her income and reach stylists internationally.

📖 Discover Aly’s full story

Kristen Van Glise: From Healing to Helping Over 15,000 Families

When Kristen overcame chronic illness through holistic changes, she turned her experience into a platform to guide others. Her Stan Store powers courses, guides, and community programs that now make up a six-figure Creator business. What began as a personal journey has evolved into a mission to help thousands of families live healthier lives.

🎥 Watch Kristen’s full story

Amanda Schonberg: From Homelessness to Half a Million 

Amanda rebuilt her career after hardship by sharing her passion for baking and business. With Stan, she built a six-figure business, grew her coaching brand, and now teaches bakers worldwide how to achieve their own business success.

📖 Read Amanda’s full story

Justin Westphal: $70K Earned Selling Playlists Online

Justin combined his love for music with an eye for promotion, creating playlists and services that give new artists exposure. His Stan Store makes it easy for musicians to submit tracks and purchase promo packages, turning what started as a passion project into a growing business. By streamlining the process, he’s made music promotion accessible to Creators at every level.

🎥 Watch Justin’s full story

Stan Store vs. Kajabi: The Final Verdict

You deserve a platform that makes it easy to launch, grow, and scale your Creator business—without breaking the bank. Stan lets you do everything Kajabi does at a fraction of the cost. It’s the best option for Creators looking for an easy way to sell from their social bio and diversify their offers.

While Kajabi offers a more robust platform for websites and funnels, it lacks core Creator-first features like link in bio optimization, AutoDM, affordable plans, and the best Creator support team you could ask for. (Not to mention it’s significantly harder to use.)

There’s a reason top creators like Steven Bartlett and Gary Vee are investing in a future with Stan Store—because we’re not just selling the product that exists now, we’re selling the promise of what your Creator business can be for years to come.

You’ve seen what’s possible. Now it’s your turn—start your free 14-day trial and discover what Stan can do for your Creator business.