TL;DR: Stanley is an AI coach for Creators that connects directly to your Instagram account and uses your data to help you grow, create, and monetize. This guide covers 10 prompts that will help you get the most out of Stanley fast—from understanding your Creator archetype and what’s working, to building a 30-day content plan and generating posts in your voice. Whether you’re starting from scratch or leveling up an existing account, these prompts will help you hit the ground running.

If you’re reading this, you probably want to grow and monetize an audience—and you’re not alone. Most Creators know what they want, they just don’t always know where to start or what’s actually moving the needle.

That’s exactly what Stanley is built for.

Stanley is an AI coach that knows everything there is to know about being a successful Creator. But what makes it truly powerful isn’t just what it knows about growing on social media—it’s what it knows about you. 

Your voice, your patterns, your niche, your audience.

Stanley connects directly to your Instagram account, so it already has context on your brand, performance, and past posts. It then uses that context to inform everything it suggests and helps you create.

You don’t have to be tech savvy to start seeing results with Stanley—it’s super intuitive to use. But like any tool, it’s always helpful to have a playbook to help you get started. Whether you’re building an account from scratch or growing an existing one, here’s what we’d recommend asking Stanley first. 

How Does Stanley Work?

Stanley can help you tackle whatever is standing in the way of your success as a Creator. There are countless different ways you can use it, but Creators tend to love it most for:

• Ideation and content planning
• Strategizing and identifying blind spots
• Finding viral post ideas
• Optimizing for growth and sales
• Refining content and offers
• Accountability and goal-setting
• Analytics and performance tracking

What’s great about Stanley is that it’s a conversational AI agent, so using it is less about following specific steps and more about knowing the right questions to ask.

Unlike generic AI tools, like ChatGPT, which require long prompts filled with details about your Instagram account and brand, Stanley already has that context—which means your prompts can be much simpler and more specific.

Top 10 Stanley Prompts At A Glance

10 Prompts to Use When You Get Started With Stanley

There are countless ways you can work with Stanley, but we recommend trying these prompts when you’re first getting started. These will help you get familiar with what Stanley can do, understand where your Instagram is at now, and start taking action toward your goals.

1. What do you know about me as a Creator?

You’ll be surprised how well Stanley knows you and your brand just by looking at your Instagram. It’ll pull together your profile, content patterns, and what makes you unique, so you can see your starting point clearly.

When you give Stanley this prompt, you’ll get a breakdown of:

• Who you are—your Creator archetype with an explanation of why
• Your unfair advantage—what makes you genuinely unique compared to other Creators
• The story behind your numbers—what your data reveals and the underlying patterns behind your performance
• Growth opportunities—which might include your biggest blockers, untapped potential, or habits that will help you reach your goals

👉 Try prompt #1

2. What’s working for me right now?

Before you start experimenting with fresh content ideas and mapping out a strategy, it’s helpful to get clear on what’s working and why. With this prompt, Stanley will dig deeper into your past performance to identify patterns.

Even if it’s been a while since you posted, your past content has signals Stanley can dissect.  

When you ask Stanley what’s working, it’ll look at your account and tell you:

• Your engagement superpower—the thing that’s historically made people resonate with your content
  
• Your visual signature—the distinct aesthetic that your top posts share
  
• Your caption formula—consistent patterns all your highest-performing captions follow
  
• What’s holding you back—the formats, habits, and topics that are keeping you from reaching new audiences

If you’ve never posted before, Stanley can help you build the right foundation from day one rather than course-correcting later. Instead of analyzing past post data, he’ll learn your voice through your conversations, track what resonates, and refine from there.

👉 Try prompt #2

3. What content does my audience engage with most?

Many Creators have a feeling what their audience likes, but aren’t 100% sure. When you use this prompt, Stanley will reveal what your followers actually respond to so you don’t have to guess at your strategy or spend time making sense of the data yourself.

It’ll break down:

• What drives the highest engagement, highlighting the types of content your audience loves, specific examples from your past posts, and the performance data to back it up
  
• Your performance patterns, like what works and what underperforms
  
• Your winning formula for success, so you can create content that leans into that

👉 Try prompt #3

4. Who is my ideal follower?

You might already have an idea of who your target audience is, but Stanley can help you level set on who you’re actually attracting.

Gaining a better understanding of who you’re speaking to can help you brainstorm content ideas, offers, and strategies that meet them where they are and address their biggest pain points.

When you use this prompt, Stanley will explain your ideal followers’ identity, including:

• Who they are and what they’re struggling with
• What makes them follow you specifically
• What they’re actively searching for
• Data that backs it up

Stanley will point out the underlying growth opportunity and give you actionable advice so you can either double down on attracting these types of people or intentionally pivot toward a different audience. 

👉 Try prompt #4

5. Help me figure out my primary goal.

Unsure whether you want to focus on growing your audience, monetizing, or something else? Try this prompt. Stanley can ask you questions to help you decide what’s right for you, given where you’re at now and what you’d like to achieve.

This exercise can help you figure out what to prioritize first and solidify what your underlying goal really is. Everything else gets clearer once that’s locked in.

👉 Try prompt #5

6. What are my content pillars?

If you’ve ever stared blankly at your screen wondering what to post or feel like your content is a little all over the place, this prompt is for you. 

Instead of guessing what you should focus on, Stanley will surface the core themes you tend to share and explain why they consistently resonate with your audience.

The goal with defining your content pillars isn’t to box you in, but to give you themes so:

• You’re not reinventing the wheel every post
• You build a stronger brand identity
• Instagram can easily understand where to place your content

👉 Try prompt #6

7. What format should I use more?

Instead of trying to do everything on Instagram, you can ask Stanley whether you should lean into Reels, carousels, or static posts based on your account.

Stanley won’t just give you a random answer. It’ll look at your data to understand what’s actually been working for you and others in your niche, then recommend a clear focus your audience will genuinely connect with.

With this prompt, you’ll learn:

• Your format mix right now (% split between Reels, carousels, or static)
• What format(s) you should focus on
• Content ideas within that format that fit your brand

👉 Try prompt #7

8. Build me a 30-day content plan. 

Ready to get out of the chat and into the action? Stanley can help you build a detailed 30-day roadmap to hit your goals.

When you give Stanley this prompt, it’ll respond with a curated 30-day plan based on the goals and posting cadence you’ve committed to, including a:

• Plan overview that maps out your targets, content formats, and when to batch create
• Week-by-week calendar with specific dates, formats, pillar, and content ideas
• Weekly checklist to help you batch content
• Success metrics to track that you can use to evaluate your success
  

👉 Try prompt #8

9. Show me today’s top performers in my niche.

Most Creators spend hours each week scrolling the feed for top-performing content ideas they can put their own spin on. It’s tedious—you have to find the ideas, adapt them for your brand, then execute on it.

That’s why we created Stanley’s outlier feature. We trained Stanley to be able to identify top-performing content within your specific niche, so you’re never stuck manually searching for inspiration again.

Use this prompt to surface daily high-performing videos from Creators, including:

• Who the Creator is
• A link to view the post
• What to study from it
• An idea of how to make it yours

You can use these examples to get inspired or work with Stanley to adapt them into a post that fits your voice.

👉 Try prompt #9

10. Create a post in my voice.

Stanley isn’t designed to replace your authenticity or stop you from creating content yourself altogether. But it is designed to help you consistently create posts that resonate and drive you toward your goals faster.

If you want to partner with Stanley on content creation, here’s a great prompt to start with:

Even though Stanley already has context on your Instagram account, you’re still in control of the creativity behind your content. And the more specifics you give Stanley about your idea, the better it’ll be at creating a post that perfectly captures what you’re going for.

You can give Stanley a clear focus by specifying the:

• Format and length: Reel, carousel, static post? 15, 30, 60 seconds?
• Topic or angle: What’s the main message or idea?
• Emotion: What should viewers feel? (inspired, validated, curious, etc.)
• Real moment: A specific story or experience you can reference
• Voice: How do you want it to sound?

This added context will give Stanley enough grounding detail to write something that truly sounds like you.

For instance, here’s how you could personalize this prompt:

👉 Try prompt #10

Ready, Set, Grow: You’re Just One Prompt Away

This is just the beginning. There’s no stopping what you can do with Stanley—your 24/7 strategist, copywriter, and coach all rolled into one.

The more you use Stanley, the more it’ll learn—and so will you. Together, you’ll turn your ideas into action and effort into real momentum.

If you’re ready to start growing, sign up for Stanley today and ask it something. Your next breakthrough is just one prompt away.

FAQ: Getting Started With Stanley

What’s Stanley, and what does it do?

Stanley is an AI coach for Instagram Creators. It connects directly to your Instagram account and analyzes your profile, past posts, and performance data. Then, it uses all of that context to help you grow your audience, find viral content ideas, refine your strategy, and create posts in your voice. Think of Stanley as your AI Head of Content that helps turn performance data into better content ideas.

Do I need to know a lot about AI or social media to use Stanley?

Not at all. Stanley is designed to be conversational, so you just ask it questions in plain language or talk to it using the voice feature—no complicated prompts or technical know-how required. And the more you use it, the smarter it gets.

How is Stanley different from ChatGPT or other AI tools?

With generic AI tools, you need to manually explain details about yourself every time—like who you are, what you do, and the types of content you create. Stanley already has that context because it’s connected to your Instagram. That means your prompts can be shorter and more specific, and you’ll get actionable advice and usable outputs way faster. 

Plus, it’s built by Creators, for Creators—so it’s specifically designed to help Creators like you overcome anything standing in the way of your success. 

What can I use Stanley for day to day?

You can use Stanley to refine any aspect of your Instagram strategy—from the content you post to the offers you sell. Most Creators use Stanley for content ideation and planning, building strategies, finding viral post ideas in their niche, writing captions and scripts in their voice, analyzing what’s working (and what isn’t), and staying accountable to their goals. Others use Stanley to refine their paid offers, sales copy, and Instagram bio, so they can turn attention into income. 

What if my Instagram account is brand new and I don’t have any posts yet?

Stanley can still help you. Instead of analyzing past performance, it’ll learn your voice through conversation, help you establish the right content pillars and strategy from day one, and track what resonates as you start posting—so you’re building on a strong foundation rather than course-correcting later.

Can Stanley write content for me, or does it just give advice?

Stanley can do both. It’ll give you strategic advice backed by analytics, but it can also write full scripts, captions, and copy in your voice. The more context you give it—the format, topic, emotions you want to evoke, and real personal details—the more it’ll sound like you.

What’s the best way to get started if I’m feeling overwhelmed?

Don’t worry—Stanley can help you stay grounded. Just jump into your Stanley account and ask: What do you know about me as a Creator?

This is the fastest way to see what Stanley already knows about your brand, understand your strengths and blind spots, and figure out what to tackle first. You can even use the voice feature to talk with Stanley about your results and map out your next move one step at a time.

Will Stanley get better the more I use it?

Yes. The more you interact with Stanley, the more it learns about your voice, preferences, and goals—which means its suggestions and content will get even sharper and more tailored to you over time.