TL;DR: We built Stanley, our LinkedIn AI agent, to help Creators show up on LinkedIn. But once our team started using it, something shifted. LinkedIn became our top distribution channel. Recruiting costs dropped. Inbound grew. Revenue accelerated. Here’s how Stanley turned employee-generated content into real business impact—and how you can be one of the first companies to pilot it.
Picture this: Leads slide into your DMs. Top talent finds YOU. Your brand becomes a magnet.
That’s what we’re building.
A few months ago, we built Stanley in just 14 days—a LinkedIn AI agent that democratizes personal branding by helping people share their stories, ideas, and insights and build an audience. We initially built it for Creators, but what happened post-launch surprised us.
It wasn’t just Creators who started using Stanley. It was entire teams (including ours). Suddenly, everyone from developers and customer support specialists to partnerships managers and marketers was posting on LinkedIn regularly.
And it didn’t just have an impact on the person posting—it moved the whole business forward.
Take Stan for example. Stanley helped our team drive:
- 150 EGC LinkedIn posts in 30 days
- 12.7K engagements in 30 days
- 7 EGC-bound hires in 30 days
- $1M+ agent in 14 days
We went from founder-led growth to company-wide distribution—and turned LinkedIn into our unfair advantage, unlocking top-tier hires, more inbound, and $1.5M ARR in the process. Here’s how.
Why Employee-Generated Content Works
Most people follow people—not brands. Employee-generated content (EGC) gives your brand more visibility and your audience an authentic, behind-the-scenes glimpse into the people behind it.
The result? Stronger connections. More trust. Talent that can’t wait to join your team. And more customers, partners, and opportunities knocking at your door.
But authenticity alone isn’t the reason companies are adopting EGC. Performance is.
EGC boosts organic reach by 8x compared to brand-only strategies. Teams whose employees actively post on LinkedIn see a +64% improvement in opportunity win rates.
And when companies commit to it, the results compound.
Lovable scaled from $0 to $200M ARR in just 12 months using a founder and employee-led content strategy. And Gamma reached 70 million users and $100M ARR with a team of just 50 people—using LinkedIn EGC as a main driver.
EGC isn’t just a marketing tactic. It’s a growth strategy.
How Stanley Helps Us Grow, Recruit, and Build Better
At Stan, we’ve always encouraged our team to create their own content, use our products, and experience the Creator journey firsthand. But when we launched Stanley, we noticed a major shift.
Employees from every team began posting on LinkedIn. And not just once in a while—every week. Sometimes multiple times.
Stanley gave everyone on our team a thought partner, strategist, and writer to create with, plus the confidence to do it consistently.
What started as content quickly became company-wide distribution.
The Challenge
Before Stanley, most of our team had never posted on LinkedIn—or if they had, it was inconsistent.
Hiring top talent meant spending up to $40K+ per hire on recruiter fees.
Marketing usually fell on a handful of team members, and most of our content came from our company page or John and Vitalii’s posts.
Partnerships, leads, and product feedback were outbound.
But when we activated the entire team, everything started to change.
The Solution
Stanley helped LinkedIn content go from the bottom of our team’s to-do lists to a non-negotiable.
Everyone at Stan started posting consistently. Not just about the business, but about who they are, what they know, and what they believe in. It gave our audience an inside look at our company culture and made them care not just about what we’re building, but who’s building it.
Now, we don’t have to ask our team to post on LinkedIn each week. They’re confidently doing it themselves. We even have a dedicated Slack channel where everyone shares their posts, wins, and Stanley insights.
Stanley turned LinkedIn into a magnet for our company—driving brand awareness, top 1% hires, revenue, and growth.
The Result
Stanley turned our team’s LinkedIn content into measurable growth across the business—expanding our reach, improving our hiring, and accelerating revenue.
Brand Awareness
Our team’s LinkedIn posts significantly expanded our footprint. We’re no longer solely reliant on brand posts or our founders’ content to market our business.
Instead, our employees:
- Help more people find and fall in love with Stan
- Build brand authenticity and trust
- Bring audiences into our company’s journey
Even as a small team of just 68 people, we’ve hit big numbers. In the last 30 days alone, our team shared 150 posts and hit 12,700 engagements.
Recruitment
One of the biggest benefits of EGC is what it’s done for our hiring. We’ve used LinkedIn to attract top 1% talent for years—that’s where we first connected with most people on our team!
But it wasn’t until we started using Stanley that our recruiting success began to compound.
Our employees’ posts have helped us attract the best of the best, like MJ Jaindl, and build excitement about working at Stan. We receive daily messages from people who want to join our team, and when we’ve shared roles on LinkedIn, the response has been incredible.
Our recent internship post reached 215,000 people (and 500 asked for the link to apply).
Stanley has already helped us save $200,000 on recruiting costs.
We hosted a hackathon in Toronto and only promoted it with Stanley-generated content. 200 people applied, 60 of Toronto’s best developers attended, and we hired 4 people from the event who showed potential through their work (not their resume).
The hackathon cost $62,208, but the average recruitment fee is 25% of the annual salary—and our engineering salaries start at $200,000.
4 hires × $200,000 × 25% = $200,000 in recruitment fees saved.
Customer Acquisition and Sales
Building in public has always been a part of Stan’s DNA. When we first built Stanley, Vitalii shared the entire 14-day journey on LinkedIn and cast a vision for what it would do—even before it’d been built.
Those LinkedIn posts helped us:
- Acquire our first customers
- Generate $200K ARR on launch day
- Build a $1M+ agent in just 14 days (and scale to $1.5M ARR)
And since we launched, our team’s LinkedIn content has continued to drive interest in our products and attract customers.
Go-to-Market and Product Development
LinkedIn isn’t just where we boost sales—it’s where we better our product. Sharing what we’re building in real-time on LinkedIn gives us a direct line of contact with potential customers.
We’ve used LinkedIn to:
- Get alpha and beta users for new products (like Stanley)
- Gather user feedback
- Lock in our product-market fit
And now with our entire team active on LinkedIn, it’s how we’re improving every aspect of the company—our products, marketing, branding, and how deeply we understand Creators.
Turn Your Team Into LinkedIn Creators With Stanley
We’re building a tool to turn employees into LinkedIn Creators, and we want you to be the first to try it. If you’re ready to leverage EGC to support your sales, recruiting, and brand awareness goals, get on the waitlist.
You’ll be the first to know when this new iteration of Stanley launches 👀
