TL;DR: Stone Fredrickson went from a high school student unsure of his future to building a six-figure business in six months. Discover how he transformed his growing TikTok presence into a profitable business with Stan.
Stone Fredrickson, known online as Coach Stone, is a Social Media Coach and Content Creator from Scottsdale, Arizona, who built a six-figure business at 18 years old. During a crucial turning point in his life, Stone faced immense pressure from his parents to attend college or find stable employment.
Instead of following a traditional path, he immersed himself in financial education, started multiple e-commerce ventures (which initially failed), and eventually found success creating TikTok content focused on financial literacy and social media strategies.
Now, he teaches hundreds of Creators how to grow and monetize their audience while building wealth. Discover how Stone went from zero to $100,000 in just six months—and how he used Stan Store to do it.
The Challenge: Facing Failure, Fear, and a Future He Didn’t Want
By his junior year of high school, Stone knew college wasn’t for him. He dreamed of building his own business—not climbing the corporate ladder or being stuck in a cubicle. But his parents insisted college was necessary to earn a living.
Stone began to realize that if he could find a way to earn money, he could prove to his parents that the life he wanted was possible. He started learning everything he could about money—how to earn it, save it, and grow it.
Early Business Attempts
He launched business after business, from e-commerce to drop shipping, but struggled to earn more than he spent. After five failed businesses, he began searching for a more sustainable way to build wealth. That’s when he discovered personal finance and the power of investing.
Stone says, “At that point, my plan was to get a job and invest all of my money into the market long-term. That’s how I planned on becoming a millionaire.”
Getting Started With TikTok
That all changed when Stone returned to school and realized none of his peers were thinking about personal finance, let alone learning about it. He was inspired to create a TikTok account on how to build wealth, which gained over 50,000 followers in less than three months.
Creating content was out of Stone’s comfort zone—but he didn’t let that stop him.
Despite spending nearly six months contemplating whether to post his first video, he chose to put his mission above his fears.
“Overcoming the fear and insecurity of posting was the hardest part. But I realized the impact I wanted to make was more important than my fears and insecurities.”
Helping Others Grow Through Coach Stone
After receiving countless questions about his social media success, Stone launched a second TikTok account, Coach Stone, to share his growth strategies. Three months later, it had over 100,000 followers.
But even with a growing audience, Stone struggled to figure out how to monetize it. That’s when he sought mentorship from Stan’s CEO, John Hu.
The Solution: Mentorship and an All-In-One Creator Store
With years of experience growing his own Creator business, John could empathize with Stone’s struggles and share the lessons and strategies he’d experienced firsthand.
At the time, Stone had just turned 18 and had over 200,000 followers, but he wasn’t making any money. John showed him how to create digital offers, build a business, and keep moving forward. He also introduced him to Stan Store—the all-in-one tool he wished he’d had when he first started.
Launching His Stan Store
With John’s help, Stone learned how to turn his growing audience into a real business. He launched his Stan Store and began offering 1:1 coaching sessions, charging just $20 for a 30-minute call.
His first client’s transformation was remarkable—going from a modest social media presence to hundreds of thousands of followers and over $500,000 in annual income. Stone adds, “For me to help someone make half a million dollars a year when he was living paycheck to paycheck was crazy.”
Building Momentum With Multiple Offers
Stone’s coaching continued to gain momentum as he consistently shared valuable content and demonstrated his expertise through client results.
Stan became the backbone of his business. He added memberships, downloadable worksheets, and eventually launched a high-ticket coaching program.
“What I love most about using Stan is that it’s so simple. You don’t have to go to four different platforms. It’s all right there. It’s literally the home base for my business.”
The Results: From Zero to $100K in Six Months
Stone went all-in on his business, managing everything himself—coaching, content, finances, marketing—while working 70 to 80-hour weeks.
There were moments he questioned whether it was worth it: The long hours. The isolation. The pressure of wearing every hat. But each time, he reminded himself why he started.
Within a few months of joining Stan, he made $100,000 solely from 1:1 coaching. And soon, he earned what used to be his monthly paycheck in a single day.
That moment allowed him to walk away from his minimum-wage job, prove to his parents that he didn’t need to go to college, and begin building a life on his own terms.
Today, Stone earns five figures a month doing what he loves. He has helped over 200 people go full-time as Creators, guiding them through the same process he used to build and monetize an audience while staying consistent.
Embodying What It Means to Be a Stan Entrepreneur
As an early adopter of Stan, Stone worked closely with the team to help shape the platform and ambassador program. He even earned his own Stan Store theme!
He credits his success to lessons learned through failure—his first five businesses that didn’t work out—and the discipline to keep going anyway. Through it all, his mission has remained the same: to have a real impact and prove what’s possible when you believe in yourself and put in the work.
Stone embodies what it truly means to be a Stan entrepreneur—building a business with high integrity, relentless work ethic, and a service-first mindset.
What’s Next: Helping Aspiring Creators Find Success
Stone’s focus is simple: to keep showing up, keep growing, and help more people do the same. For him, success isn’t about income—it’s about independence. That means:
- Building long-term wealth
- Investing in experiences
- Continuing to grow a business that reflects his values
Looking ahead, he wants to make it easier for more Creators to take that first step. That’s where most people get stuck—waiting, overthinking, or holding themselves back out of fear.
Stone wants to show others what’s possible. Not by selling shortcuts, but by helping them build the habits, systems, and belief to do it themselves. Because, as he puts it, the only thing truly standing in your way is the story you keep telling yourself about why you can’t.
Ready to launch your own Creator business? Stan Store is the easiest way to get started. Try it for the next 14 days and see why Creators like Stone love using Stan.
Follow Stone’s journey:
Stan Store: Stone’s Stan Store
Instagram: @stonefredrickson
TikTok: @coach.stone / @stonefredrickson
YouTube: @coachstone
