
Alicia Schwede, founder of FF, inspires florists through her blog and workshops.

New to floral design? Our Pricing Worksheets Toolbox is here to help you master flower pricing!

The Marketing Workbook: 10 floral industry marketing ideas with exercises for wedding florists.

Boost your floral design skills with my online class, perfect for all experience levels!

Are florists charging enough for 'flower only' centerpieces? See my breakdown in this 8-page PDF

Step-by-step tutorial for making a flower crown, featuring images of mechanics and needed supplies.

This Guide includes a stem count recipe, photo gallery, and pricing tips.

This Guide includes a stem count recipe, photo gallery, and pricing tips.