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Tracy Winkler | By Design

Performance coaching for women in midlife. Strength. Purpose. By design.

Your path is personal. Start where you are today.

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Explore ElevateHER

Discover the ElevateHER Method, meet Tracy, and explore personalized coaching for women in midlife.

Start Here

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The ElevateHER Starting Point

Six minutes. One priority. One simple change to make this week.

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Let's Talk with Tracy: Your Best Next Step

Prefer to talk through it. Book a free 15-minute call to identify your next best steps.

Simple Solutions

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How to Stop Starting Over

You do well for two weeks, life interrupts, and you begin again. This is the way back.

$14.99
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Keep Getting Stronger

You lift, but nothing changes. Progressive overload, made usable. Your Weekly Build included.

$9.99
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How to Make Habits Stick

You can start anything. Keeping it going past the motivation is the hard part. Six steps that hold.

$9.99
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How to Eat Out Without Losing Progress

Restaurants, airports, hotels, vacation. Two decisions, one plate, and defaults you carry with you.

$9.99

Get Clarity

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ElevateHER My Next Move Session

90 Minutes · One Focus · $350

$350

Build Your Strategy

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Personal Performance Blueprint

Personalized health + performance strategy · $597

$597

Continue with Coaching

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1:1 Health & Performance Coaching

Support while you build it. Weekly accountability, personal feedback, and adjustments as you go.

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High Performance Coaching for Women

Go deeper. Patterns, decisions, confidence, capacity, leadership, transitions, and what comes next.

Free Tools

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Download your FREE Sunday Success Planner

Plan your week in minutes so you can stay consistent with nutrition, movement, recovery, and your he

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Download your FREE Menopausal Fat Loss Stack Guide

Reignite your metabolism. Restore your energy. Live Ageless by Design.

Health, Peptide & Telehealth Partners

Nutrition, Skincare & Everyday Favorites

Build With Tracy

Leadership & Organizational Work

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Elevate2Grow

Helping growth-minded leaders see the patterns beneath performance and build high-performing teams.

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Leadership & Team Development

Keynotes, workshops, and leadership team development for organizations that perform by design.

Tools