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TL;DR
TL;DR: Jessica Carter is a Texas stay-at-home mom of three who spent over a decade changing niches and watching her digital products flop. After going all-in on authentic, well-edited yap videos, she launched My Non-Techy Edits on Stan Store, a $57 mini course that made over $313K in sales in just six days, and gained 140,000+ followers.
Jessica Carter is a Texas stay-at-home mom of three boys who’s been posting on Instagram for over a decade. She was gradually growing an audience, but always struggled to monetize it. That all changed this past June, when she pivoted to yap content and started putting herself out there.
In the last three months, her Instagram growth has skyrocketed. And last week, she made $313,000 from a $57 digital product.
From the outside, it might seem like an overnight success—but there’s a lot more to Jessica’s story than that. Here’s how ten years of trial and error turned into a multi-six-figure launch.
The Overnight Success That Took Ten Years
Jessica always knew she wanted her social accounts to become something bigger than herself. She spent many years building a following to grow her real estate business, later pivoting to lifestyle content.
When she became a mom, Instagram gave her a creative outlet—space to share relatable content about motherhood. She loved creating content, but had a hard time figuring out how to successfully make money from it.
“I’ve had this page for well over a decade, and it took me that long to get to 10K followers. I’ve created and sold digital products that totally flopped. I pivoted over and over again, to the point that I was actually embarrassed.”
After many years of trial and error, Jessica felt lost and discouraged. She’d go back and forth on strategies, ideas, and digital products, but nothing seemed to stick. She even tried talking-head videos—the exact format that would later change everything—and almost no one watched.
Earlier this year, she decided if she wanted to build something meaningful, she needed to take her account more seriously.
“I knew I had content I wanted to share, things about my life I wanted to open up about, ways I wanted to inspire other women. And I knew I needed to put myself out there in order to do that.”
The Shift: Going All In on Yapping
Three months ago, everything shifted when Jessica joined Jessie Jean’s Yap Challenge. It reframed what she thought was possible for herself and pushed her to get vulnerable.
“I watched Jessie Jean launch her Yap Challenge, and something in me unlocked. It opened my eyes to what’s possible when you show up authentically, let people see you, and stop playing small.”
On June 9, she posted her first yap video. People immediately connected with it, sharing comments like, “My brain exactly!” and “I relate to this so much.”
But Jessica knew what she said on video wasn’t the only thing that mattered. She needed to hold people’s attention long enough for them to actually hear her, so she taught herself how to edit scroll-stopping videos.
Within weeks, she received countless comments practically begging her to share how she edits her videos, the fonts she uses, her go-to editing apps. So she responded with a “How I Edit My Yaps” series—and the first two videos brought almost 25,000 new followers to her page in just a few days.
“People want to learn from someone who isn’t a million steps ahead of them and went to film school or something. Apparently, they want to learn from a stay-at-home mom who edits during the kids’ nap time.”
Turning Her Audience’s Top Questions Into An Online Course
After thousands of people asked her for a step-by-step breakdown, she built My Non-Techy Edits—a $57 editing mini course teaching non-technical Creators the simple editing tricks behind her talking-head videos.
She’d made the switch to Stan Store from Linktree years ago, so she was instantly able to open a waitlist and start collecting leads for her course launch while she created it.
“I love how easy Stan Store makes it to create a professional-looking page, track analytics, and find customer info.”
By the time she launched My Non-Techy Edits, she had over 3,600 people on her waitlist and an audience ready to buy exactly what she was offering.
The Result: Over $313K in Six Days
Jessica made over $313,000 on Stan Store from a $57 course and six-day launch.
Within one day of giving her waitlist early access to the course, she made $46,000. By day three, she was at over $88,000 in sales.
When she opened the launch to the public, she made $49,000 in the first 24 hours. Then $42,000. And on the final day of her launch, she made over $117,000.
For a Creator who spent ten years feeling stuck, those numbers still feel surreal.
Just a few months ago, Jessica was trying to revive a dead account, unsure what showing up more vulnerably on camera would do. She had no idea so many people would want to learn how to edit videos from her—especially as a non-techy mom.
But that’s exactly what made her stand out. She wasn’t presenting herself as an expert with years of experience. She was just candid about who she is and what she’d taught herself, which helped people connect with her and believe they could do it, too.
And it all started because of one yapping video.
“3 months later, my account has grown by 140k+ people, and I just had an insane digital product launch. All in God’s timing, and I couldn’t be more grateful for the community that has cheered me on!”
What’s Next for Jessica
Jessica is turning the success of her launch into teaching material, giving her community a behind-the-scenes look at the strategy, backend systems, and lessons she learned from this experience. Her following has already doubled in the days since the launch ended, bringing in over 77,000 new followers.
The doors of her Non-Techy Edits course are closed for now, but she plans on running another launch soon (more than 7,000 people have already joined the waitlist 🎉). And she’ll keep listening to her audience, letting their feedback guide what she builds next.
In the meantime, she’s focused on growing She’s Meant Collective, a women’s group centered on daily spiritual and personal growth. More than anything, she wants her story to do for someone else what Jessie Jean’s did for her.
“You do not have to see the whole path ahead to take your first step. I sure as heck did not. And I never would have predicted that a little non-techie stay-at-home mom like me would be launching an editing mini course, especially not at this level. So take the first step. You’ve got this.”
Ready to turn your content into income? Stan Store is the easiest way to start selling—no tech skills required. Try it free and see why Creators like Jessica love Stan.
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