TL;DR: Stan Store pricing is simple, affordable, and built for Creators who want to monetize fast—without juggling multiple tools or losing profits to transaction fees. Plans start at $29/month, there are zero transaction fees, and you’ll get everything you need to sell right from your link in bio. Keep reading to compare Stan’s pricing to alternatives and see which plan is right for you.

When you’re embarking on your Creator journey, figuring out which tools to use is one of the first big decisions you’ll make. You want a tech stack that can help you achieve your goals faster without draining your budget before you’ve even made your first sale.

And like most Creators, you probably don’t want your hard-earned income eaten up by multiple subscriptions or transaction fees. Growth should feel exciting—not expensive.

You want a tool that gives you everything in one at an affordable price. A link in bio that makes it ridiculously easy for your audience to see what you offer and check out on the spot. 

That’s where Stan Store comes in.

Stan is an all-in-one Creator store designed for maximum conversions right from your social profile—no coding or extra apps necessary. You can host and sell your offers directly from your link in bio, so your audience can go from follower to customer in seconds. 

And the best part? Stan’s pricing is as affordable as it gets, with plans starting at $29/month, plus zero transaction fees. You’ll keep 100% of what you earn.

You might’ve seen Stan in the bios of your favorite Creators, like Abigail Peugh, Selina Camarillo, or Justin Westphal, or heard about us from visionaries like Steven Bartlett and GaryVee. It’s become a go-to tool for a reason—Creators have made over $400 million using Stan, and that number grows every day.

So, how much does Stan Store cost? Let’s break it down.

Stan Store Pricing Plans (2025)

At Stan, simplicity isn’t just part of the product—it’s baked into our pricing, too. We offer two plans to support every stage of your Creator journey: Creator and Creator Pro. 

The Creator plan offers everything you need to successfully launch your Creator business and start earning, while the Creator Pro plan is perfect for those ready to scale with advanced pricing, payment, and marketing options.

Stan Store’s pricing depends on the plan you select and whether you choose to pay monthly or annually. 

Here’s Stan’s pricing at a glance:

Now, let’s take a closer look at what you get with each plan.

Stan Store’s Creator Plan, $29/month

With the Creator Plan, you’ll get everything you need to grow and monetize your audience. 

It’s great for Creators who want to:

• Grow their email list
• Sell digital products you can create once and sell forever
• Book coaching calls or meetings
• Host courses and webinars without any third-party tools
• Build memberships or ongoing programs
• Run a free or paid community
• Keep everything in one simple, conversion-optimized storefront

All without juggling multiple apps or paying extra fees.

Here’s what’s included:

📱 Mobile- and desktop-friendly storefront
🗓️ Calendar and booking tools
📊 Store and product analytics
🎓 Unlimited online course builder & course analytics
🔁 Recurring subscription setup
🧲 Lead magnets/email collection
💭 Community creation features
🤖 Stan AutoDM for automated Instagram responses

Creator Pro Plan, $99/month

When you’re ready to scale, you can upgrade to Creator Pro to take advantage of advanced features like dynamic pricing, payment plans, pixel tracking, and unlimited emails.

It’s perfect for established Creators who want to:

• Market and sell on autopilot with email automation
• Increase earnings per sale with add-ons or bonus offers at checkout
• Run special promotions, like discounts or limited-quantity offers
• Offer payment plans for customers

And more—all for one flat rate. 

Creator Pro gives you everything in the Creator plan, plus:

🎟️ Discount codes
⏳ Limited-quantity offers
🛒 Upsells & Order Bumps
💳 Stan Payments, Afterpay, Klarna
🤝Affiliate Management
📇 Import Contacts
📢 Email Broadcast
💌 Email Flows
🎯 Pixel tracking for Meta, Google, Pinterest, TikTok

Stan Store Pricing vs. Alternatives

When you’re comparing Creator tools, pricing and fees matter just as much as features. Here’s how Stan stacks up against other Creator platforms in 2025:

Why Creators Choose Stan

Most alternative tools either charge high monthly fees, high transaction fees, or require multiple add-ons to sell different types of products. Stan keeps everything simple, affordable, and Creator-first.

But pricing is only part of the story. Creators choose Stan because it gives them everything they need to sell in one place—without stacking tools or paying extra.

With 11 ready-to-use link in bio templates, you can set up shop in minutes and offer:

• Lead magnets to grow your email list
• Digital products that you can create once and sell forever
• Calendar bookings for meetings, coaching sessions, or 1:1 calls
• Online courses and webinars hosted directly in Stan 
• Memberships and communities to foster connections and recurring revenue
• External and Affiliate links to drive traffic to outside offers or earn commissions
• Landing pages for spotlighting specific offers with a clean, focused design

But that’s not the only reason Creators consistently choose Stan. Here’s why so many rely on it to power their business.

Affordable Pricing

Stan is one of the most affordable Creator tools available. Many Creator tools, like Kajabi and Shopify, offer expensive plans that cater to a wide variety of users—not just Creators. Their plans often come with steeper monthly fees or limits on how many products you can offer, how many contacts you can have, or how much customization is available.

Stan is different. We don’t place limitations on how much you can sell or who you can sell to—and we’ll never charge you more for successfully growing your business. Just choose the plan that offers the features you need and enjoy the same flat-rate pricing until you’re ready to upgrade.

Zero Transaction Fees

Unlike most Creator tools, Stan doesn’t charge transaction fees. Many platforms, like Gumroad and Linktree, reel Creators in with a “free link in bio,” only to take a hefty percentage of every sale. 

A 9% transaction fee might sound like a small price to pay, but it adds up fast. If you sell a $100 online course, that’s $9 lost to every single sale. Sell it 100 times? That’s $900 in platform fees alone. 

Being a Creator is hard enough—you deserve to keep more of your hard-earned money. With Stan, you’ll only pay the standard Stripe or PayPal processing fee.

Money-Making Features From The Start

Before our Founder, John Hu, created Stan, he faced the same struggles Creators are up against today. He was growing a following but had no easy way to monetize it, and had to piece together multiple tools just to make a sale.

He knew that Creators deserved better. So he built Stan—the tool he wished he had.

We’re here to help anyone make a living working for themselves, and that starts with giving Creators the tools they need to truly succeed. We don’t believe in gatekeeping essential features behind top-tier plans. That’s why Stan Creators can sell unlimited digital products and use features like AutoDM to sell more from day one.

Keep More of What You Earn With Stan

Stan Store is an affordable, all-in-one platform for Creators looking for an easy way to sell online that doesn’t require any tech skills. Instead of offering plans riddled with hidden fees or paywalled features, Stan offers two simple plans with transparent flat-rate pricing.

And because Stan doesn’t charge transaction fees, you’ll keep more of every dollar you earn. It’s a big reason so many Creators love growing their business on Stan. 

Ready to give it a try? Unlock your 14-day free trial and discover what you can do with Stan.

FAQ: Stan Store Pricing

How much does Stan Store cost per month?

Plans start at $29/month (Creator) and go up to $99/month (Creator Pro).

How much does Stan Store cost per year?

You can save by purchasing an annual plan: $300/year for the Creator plan ($48 in savings) or $948 for the Creator Pro plan ($240 in savings).

Does Stan Store have transaction fees?

No—Stan charges 0% transaction fees.

Can I sell unlimited digital products on the $29 plan?

Yes, you can sell unlimited products to unlimited customers on either Stan plan.

Does Stan Store offer a free plan?

Currently, Stan offers a 14-day free trial—not a free plan. After that, you’ll need to upgrade to a paid plan to continue using the platform.

Which Stan plan is best for beginners?

The Creator Plan ($29/month) includes everything a new Creator needs to launch a link in bio store and start selling.

Is Creator Pro worth it?

If you want advanced automation, email marketing, affiliate tools, and more sales features, yes—Creator Pro is built for scaling 🚀