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TL;DR
Ashley Laurren was a year and a half into posting consistently on Instagram with nothing to show for it—and she was ready to walk away for good. In a last-ditch effort, she downloaded Stanley. Within 45 days, two posts hit 2M+ views, she gained 9K new followers, and 250 women joined her digital product waitlist. Here’s how Stanley helped her stop chasing trends, start saying what she actually meant, and build the audience she’d been after all along.
Ashley Laurren told her Creator friends that she was done with Instagram. She’d spent a year and a half posting into the void without results, poured tens of thousands into courses, and had nothing to show for it.
In a last-ditch effort, she downloaded Stanley and finally started posting the content she’d been scared to say out loud.
Suddenly, everything shifted: two posts hit 2M+ views in 45 days, she gained 9K new followers in less than 3 weeks, and 250 people joined her digital product waitlist.
Here’s how Stanley helped Ashley turn things around for her business, its impact, and what she’s working toward next.
1.5 Years of Posting With Minimal Results
Ashley started her account with a clear mission: to help women in their rebuilding era navigate friendships and gain confidence. But when it came to reflecting that mission in her Instagram content, she struggled to figure out her direction.
She was a year and a half into posting consistently and following all the content advice she’d been given, but wasn’t seeing meaningful growth.
And the more she hustled to grow, the more she found herself living on her phone, obsessing over trends, and losing sight of why she became an entrepreneur in the first place—to have more time with her daughter and husband.
“I just wanted time to do what I love, which is creating content and helping people. But also to just be present with the people that matter the most to me.”
She was ready to call it quits and deactivate her Instagram account when she found Stanley—the AI Head of Content for Creators.
The Shift That Changed Everything
The first thing Ashley had Stanley do was analyze her posts so she could understand what her audience was truly resonating with—not just what the gurus said would work.
After 18 months of not knowing what kind of Creator she was, Stanley helped her see that brave, personal content was what her audience needed.
That clarity helped her shift from chasing trends and virality to posting the authentic content she was scared to say out loud: raw takes on confidence, rebuilding, difficult friendships in adulthood, and raising daughters.
Her audience instantly resonated with it—and thousands of new followers did, too.
Now, Ashley turns to Stanley for:
- Daily planning: She starts each morning with a mind dump in Stanley—aligning on her content ideas, daily goals, and an action plan. It’s streamlined her workflow and replaced the hours she used to spend spiraling about what to post.
- Time freedom: Stanley helped her go from living on her phone to reclaiming hours with her family—the main reason she started creating to begin with.
- Coaching: Stanley consistently pushed her to be bold—putting the human back into her content.
“I really wanted to be bold enough to say the things that were on my mind, and no other coach, mentor, or anybody could have given me the boldness that Stanley did. To me, that is the biggest win ever.”
Turning Instagram Growth Into Leads
Stanley hasn’t just helped her grow an audience—it’s helping build a business around it, too.
Ashley took the first step toward monetization by setting up her Stan Store and launching a digital product waitlist to gauge interest and attract leads. And while she’s working on her offer, Stanley’s busy helping her attract the kind of subscribers that will buy as soon as she launches.
The Impact: 2M+ Views, 9K Followers, and a Growing Waitlist
A year and a half ago, Ashley was posting consistently and had nothing to show for it—followers flat at 8K and content that got views but no saves, no shares, and no real community response.
Stanley changed that. Since using it, Ashley has:
- Hit 2M+ views on two posts in 45 days
- Gained 9K new followers in under 3 weeks
- Built a 250-person waitlist for her digital product
But what made her success feel real were the DMs she got.
“What finally made me see this is working is the DMs. I started getting so many DMs with people telling me, ‘Thank you so much for sharing this. You have no idea how long I’ve needed someone to validate these feelings.’”
Women were showing up in her inbox sharing their personal stories—telling her that seeing her page felt like having the friend they’d always needed. That her content was healing something in them.
She’d begun doubting herself after spending 18 months feeling like she was failing. Stanley reignited her confidence by helping her find the content that did exactly what she set out to do from the beginning.
“When I started seeing people tell me their personal life story and how much my content was healing something on the inside of them, that’s what really finally showed me that Stanley is making an impact for me. And my content is finally doing what I’ve always set out to do: make an impact.”
What’s Next for Ashley
The past 45 days showed Ashley what’s possible when you stop chasing virality and start speaking your truth. Now, she’s going all in on it.
She’s continuing to show up for women in their rebuilding era—sharing the uncomfortable realities about confidence, friendships, and starting over that most people are too scared to say out loud. And she’s building out her Stan Store with new freebies and digital products to give those women ways to go deeper and truly change their lives.
“I forgot that my main priority was to make an impact. It wasn’t to become obsessed with growing a platform.“
Struggling to grow and monetize your Instagram audience? Use Stanley to build your audience and Stan Store to turn that attention into income—just like Ashley.
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