How Khadaura Got 100K+ Followers and 6M+ Views In 3 Months

TL;DR

Khadaura’s growth was at a standstill for 3 years despite consistently grinding out talking-head videos—until he found Stanley. He told Stanley what he actually loved (dancing), pivoted to one-minute dance videos with on-screen text, and built a joy-based movement: 100K+ new followers and 6.2M views in three months. Within weeks, his posts were going viral and getting reposted by celebrities.

Khadaura Roshan is a somatic coach and Creator who’s passionate about sparking body-led joy for the chronically serious. After 13 years of service in the Army with tours in Iraq and Afghanistan, dancing helped him cope with stress during deployment and PTSD once he’d returned.

He tried building a following through talking-head videos for years, but wasn’t gaining much traction. When he turned to Stanley for help, it encouraged him to lean into dancing, share his story, and regularly check his performance—holding him accountable each week.

Within just three months of using Stanley, Khadaura 7x’d his Instagram following, hit 6M+ views, and got the attention of celebrities. Here’s how he did it.

The Challenge: 3 Years of Stagnant Growth

For 3 years, Khadaura struggled to grow past 16K followers. He tried all the formats he saw others doing—creating countless talking-head videos without much response.

He’d force himself through the typical content creation pipeline: scripting on Mondays, filming on Wednesdays, editing on Fridays, and publishing the next week. But as someone neurodivergent with ADHD, the scripted workflow felt unnatural.

So when Khadaura first learned about Stanley during Stan’s Dare to Post Challenge, he decided to give it a try.

The Solution: Leaning Into His Zone of Genius

Khadaura’s talking-head approach wasn’t working, so he turned to Stanley for direction. Stanley broke down his content pillars and asked him what he truly loved: Dancing.

“I’m an army combat veteran. I served in the army for 13 years. I did tours in Iraq and Afghanistan. And one of the things that helped me get through my day-to-day life out there when going on missions every day was just dancing.”

Stanley encouraged Khadaura to post one dance video per day for a week, with on-screen text and strong captions. Instead of talking to the camera, he began inviting people to dance with him for one minute and deliberately varied the music genres to reach different audiences.

The response was incredible—his posts took off, attracting followers all over the world. And as he grew, Stanley checked in regularly, surfacing which posts were outperforming and explaining why.

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“Stanley would check in with me. It really helped me to go look at that video specifically and ask questions: why is this one performing better? Why did these few videos perform better than these other ones? Stanley really helped me figure out what worked.”

Stanley also pushed Khadaura to go deeper—encouraging him to share his story as a veteran, the purpose behind his dancing, and what led him there. Once the audience was built, they began layering talking-head videos back in to give his growing community a fuller picture of who he is.

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The Result: 100K+ New Followers and 6M+ Views

Within 3 months of leaning into Stanley’s recommendations, Khadaura has:

Grown from 16K to 115K followers
Racked up 6.2M+ views, 210K+ shares, and 88K+ saves
Gotten the attention of celebrities, including Rose McGowan, who followed him and reposted his videos

But what’s meant the most to Khadaura has been watching a personal survival practice—something he’d used to get through tough periods during combat—take root in people’s lives around the world.

“It literally created an entire movement based on joy. So many people are falling in love with themselves because they started to give themselves permission to dance for one minute. That’s all I said. And people would put down their phones, no matter what they were doing, and just dance for a minute.”

What’s Next for Khadaura

With a growing audience and a clearer sense of what resonates, Khadaura is turning his momentum into a business with Stan Store. He’s working with Stanley to shape his next offer—a 6-week challenge built around somatic movement—and map out exactly how to bring his community in.

“All of this has really helped me figure out what I’m actually going to start building—my offer. I enjoy dancing, somatics, being myself, having fun, expressing my inner child, and things like that. So now I’m creating a 6-week challenge, and I’m using Stanley to help me with that as well.”