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TL;DR
April Del Monte left real estate to build a vintage cake business from scratch. When her Instagram started gaining traction, she had no way to turn views into sales—until she started using Stanley to fuel her Stan Store. In 8 months, Stanley helped her grow to 95K+ followers, hit 57M+ views on a single video, and build a rapidly growing business with sold-out events, workshops, and steady digital product sales.
April Del Monte is a Creator, cake artist, and soon-to-be mother of three who left her real estate career two years ago to build her own business. What started as making birthday cakes for friends and family quickly grew into an iconic vintage cake brand—spanning custom orders, events, recipes, courses, and more.
But not long after April’s Instagram content began gaining traction, she realized the attention wasn’t translating into sales.
That all changed 8 months ago when April began using Stanley as the backbone of her Stan Store—growing her following from a few thousand to 95K+, with multiple videos reaching tens of millions of views. Now, her viral posts convert straight into sold-out cake events, workshops, and digital product sales.
Here’s how April got started, built a booked-out business, and what she’s cooking up next.
The Challenge: Turning Views Into Customers
April’s business first took off when one of her vintage cakes went viral on Instagram. She became known for her cake designs and buttercream recipes, bringing in thousands of views each month.
But the more attention she got, the more she realized her content and business were disconnected. She was missing a way to turn her Instagram growth into steady sales.
That’s when she decided to set up a Stan Store and partner with Stanley to create content that doesn’t just build an audience, but converts them into customers.
The Solution: Curating Offers That Align With Her Content
April chose Stan Store as her business hub, connecting her content to everything she sells through a simple link in bio. She curated her offers to align with her viral baking content—like her buttercream recipes, vintage cake decorating courses, Cake & Sip events, and The Cake Club.
And Stanley became the bridge, helping her:
- Create content that converts attention into income—full-booked classes, sold-out events, and steady digital product sales.
- Automatically drive traffic to her Stan Store, creating a flywheel where every viral post routes her audience back to a relevant offer.
- Streamline her passive income. Now that everything is set up, her Stan Store runs itself—bringing in a steady passive income stream she didn’t have before.
By leaning into what was already working for her on Instagram and building offers around the style that’s helped her attract millions of views, selling feels natural—not forced.
And when a post takes off, so do her sales.
“Before Stanley, I was a small Creator trying to grow my baking business, but I didn’t have a clear way to turn content into consistent sales. Now, I use Stanley as the backbone of my Stan store. It helps me turn my viral content into actual income.”
The Result: 95K+ followers, Millions of Views, and Steady Sales
April’s content finally stopped feeling like ‘just views’ and started feeling like a sustainable business.
“I realized I wasn’t just growing an audience—I was building something sustainable. For the first time, I could see a clear path from posting to impact and to income.”
In the last 8 months of using Stanley, she’s:
- Grown from a few thousand followers to 95K+
- Reached tens of millions of views dozens of times—with one video hitting 57M+ views
- Consistently driven Stan Store sales across her offers, with many launches selling out
Her growth has had a ripple effect—landing her brand deals with major baking brands (like Colour Mill), features in local press, and a spot on a national baking show.
And launching a Stan Store has opened her up to unexpected passive income streams, turning everything she knows about baking into digital products she creates once and sells on repeat.
For April, the best part of it all has been realizing she’s built a recognizable brand around her vintage cake style that’s given her opportunities, community, and more time with the people she loves most.
“As a mom, one of the most meaningful parts has been building a creative business that allows me to earn income while still creating a life centered around family and artistry.”
What’s Next for April
These days, April’s calendar is fully booked each month, her Cake & Sip events sell out, and she’s continuing to grow an audience of cake-loving friends. Going all-in on Creator-Entrepreneurship radically changed her life, and she wants that for others, too.
April has her sights on inspiring more women who know deep down they’re meant for more to build baking businesses they genuinely love. And she’s busy creating more digital products, events, and resources to help them do it.
“I’ve loved seeing my content grow into workshops, digital products, and even a Stan community called The Cake Club—where women, creatives, and aspiring cake artists can connect. I hope other mothers can relate to that journey and feel inspired by what’s possible.”
Struggling to grow and monetize your audience? Build your audience with Stanley and turn it into a business with Stan Store—just like April.
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