TL;DR
Most entrepreneurs start a business chasing freedom, yet end up trading every hour for a paycheck. Rachel Adams Lee—top 1% real estate agent, seven-figure entrepreneur, and mom of four boys six and under—found a better way. By building systems that sell on autopilot, she earns an extra $40K a month on Stan Store. Here’s exactly how she does it.
Most of us started a business because we wanted more time. More freedom. More say over our lives.
Then somewhere along the way, we got caught in the exact cycle we were trying to escape—trading hour after hour for every dollar we make.
But if you truly want to scale, you need income that doesn’t rely on you being “on” 24/7. You need a business that gives you freedom…not more pressure.
No one knows that better than Rachel Adams Lee—a top 1% realtor, seven-figure entrepreneur, coach, and busy mom of four boys six and under. In the last four years, Rachel went from relying solely on real estate income to building multiple revenue streams.
Now, she’s pulling back the curtain on the exact strategies she uses to maximize her digital product income on Stan Store without sacrificing more of her time.
How Rachel Built a 7-Figure Coaching Business
Rachel spent 13 years in real estate and sold 880+ homes. By every measure, she’d made it. But she also knew her entire livelihood was tied to deals she couldn’t fully control.
Instead of walking away from the industry, she found a way to fall back in love with it—taking everything she already knew and packaging it into digital offers other agents were craving.
Fast forward four years, and that decision built a coaching business worth nearly $2 million. In 2025 alone, it brought in $647,500 with steady $30-40K months and a $100K September—all without quitting real estate or burning herself out.
Her secret? Systems that earn while she sleeps.
That’s why she uses systems, like Funnels and Order Bumps, to maximize her sales. They take a little effort to set up upfront, but once they’re live, they keep the conversation going and convert customers for you around the clock—so you don’t have to.
Rachel’s Playbook for Systems That Actually Sell
Stan recently rolled out two features built to help Creators earn more from every sale: Funnels and Order Bumps. They’re easy to set up in your Stan Store, but the real magic is in your strategy.
Here are Rachel’s top tips to create high-converting Funnels and Order Bumps (and make money while you sleep).
1. Write Like You’re Talking to a Friend
Nothing kills a sale faster than copy that sounds like a robot wrote it. Whether you’re building a Funnel or adding an Order Bump, your words shouldn’t sound like they came from ChatGPT—they should sound like you.
Write the way you’d talk to a friend over coffee, naturally walking them from one offer to the next by sharing what working together actually looks like:
- What your offer includes
- What they can expect from it
- The wins others have had with it
“You really want it to be conversational,” Rachel says. “Like you’re talking to a friend.”
2. Stack Your Offers Strategically
A high-converting funnel isn’t all your offers randomly jumbled together—it’s a suite of them that flow naturally from one to the next.
Rachel likes to start with a freebie (like her Multiple Streams Masterclass) to bring a wide audience in the door, then move to a low-ticket item, a medium-ticket item, and finally a high-ticket offer.
If you’re building your offers from the ground up, think about what you can create that logically goes together.
Already have products ready to sell? Take stock of which ones complement each other, or create mini-offers that can add even more value to what you’re already selling.
Just make sure each step makes sense for your customer journey.
“I’m not going to talk to a realtor about social media and then immediately shift to a weight loss program,” she explains.
Your goal is to have a balance of upsells and downsells, so there’s always a next step—no matter someone’s budget.
3. Use the 9s and 7s Pricing Rule
When it comes to pricing your digital products, you can use psychology to your advantage.
Rachel recommends structuring your funnels so that pricing scales from the least expensive item up to the most expensive—and ending every price in a nine or a seven (not a flat number).
“Nines and sevens, baby…never $100 flat,” she says. “If something’s $97, they’re more likely to buy it. Trust me—if you go on my Stan Sore, you’ll only see 9s and 7s.”
4. Create Urgency With Exclusivity
One of the best ways to incentivize your audience to make add-on purchases is by giving them an exclusive offer or discount they won’t find in your Stan Store.
Small guides and checklists are perfect for this because buyers are already in a purchasing mindset. And you can maximize sales by creating FOMO—making it clear they won’t be able to get this one-time offer anywhere else.
Rachel has proved it. She made an extra $113,000 by simply offering an exclusive 90-day social media tracker for $97 to clients who booked a one-on-one call with her.
She built that tracker once, and now she can sell it forever.
“Having a little upsell in your funnel might not seem like much—but volume-based, it adds up,” she adds.
5. Don’t Make The #1 Launch Mistake
If there’s one thing Rachel sees Creators get wrong, it’s this: posting a product link once and expecting it to magically sell.
A real launch needs a real plan. Rachel primes her audience for 60 to 90 days before she ever sells anything:
- Establishing herself as the expert
- Showing real proof of her results
- Making it crystal clear she’s the person who can get them there
Then, when it’s launch time, she runs a focused 3-week sprint that blends stories, carousels, Reels, and emails.
Building a launch plan like that takes a lot of work—but you don’t have to do it alone. Rachel offers weekly coaching inside The Creator Collective to help Creators like you create, launch, and monetize your next offer.
Your Real Estate Knowledge Is Worth More Than You Think
The coaching and digital products space is projected to hit $5.8 BILLION this year—and Rachel believes real estate agents are perfectly positioned to tap into it.
Digital offers completely blew up Rachel’s business in the best way. More buyers and sellers find her organically. She’s the go-to local expert. And when the market inevitably swings, she’s got stability that has nothing to do with whether a deal closes.
Whether you teach new agents how to time-block or show seasoned ones how to avoid burnout, a digital product can give you fresh energy for real estate and a new income stream.
Launch Your Next Income Stream with Stan Store
Adding digital products to your business isn’t about creating a new full-time job. It’s about repurposing what you already know into solutions people need. Building income streams that work with your real estate business—and even have the potential to grow it.
Rachel is living proof of what’s possible, and she wants you to experience it, too.
Ready to launch your next income stream? Unlock an exclusive 30-day free trial of Stan’s Creator Pro plan and see what Funnels and Order Bumps can do for your business.
