How Lo Went From Sharing Stan Wins to Living It (Making $100K+)

TL;DR

Lo Gold spent three years running Stan’s Instagram, sharing Creator success stories and growing the account to 100K followers before eventually asking herself “why not me?” In June 2025, with just $500 in business revenue under her belt, she left Stan to become a full-time Creator and intuition coach. 14 months later, she’s hit $100,000 on Stan Store, brought 90+ people into her programs, and is earning five-figure months.

Lo Gold is an intuition coach and full-time Creator who helps people figure out the work they’re made to do and get paid for it. Over the last five years, she’s built an audience of 353K+ across Instagram and TikTok by showing up as her truest self and encouraging others to boldly take leaps toward the life they want.

But before she built her own successful Creator business, Lo spent years running Stan’s social media, teaching other Creator-Entrepreneurs how to build theirs. She documented Creator success stories, celebrated every win, and grew our Instagram account to over 100K followers.

For three years, she shared proof that everyday people make real money on Stan Store, until she started asking herself, “Why not me?”

Building The Belief to Bet on Herself

A big part of Lo’s job at Stan was to unpack what worked and what didn’t for Creators of every size and niche, helping more people turn their skills into income.

She shared everything from educational posts about how to use Stan Store to deep dives on building a brand online. Even though she was growing her own Creator brand part-time and deeply believed in others’ potential, she’d never really let herself believe in her own.

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On her 25th birthday, that all began to shift. On paper, everything was great—she had a six-figure job, a master’s degree, and stability. Yet she couldn’t shake the feeling she wasn’t living the life she was meant to.

That day, she made a promise to herself to create a life that fulfilled her and never settle. By June 2025, she quit her job and gave notice on her apartment rental with no idea what would come next.

She’d only made about $500 in revenue as a Creator, so starting over as an entrepreneur didn’t seem logical—but she followed her gut instinct anyway.

That version of me was questioning everything. I had no idea how I was going to pay for rent

Going All-In On Her Creator Business

Using her background in psychology, Lo went all-in on becoming an intuition coach—helping people manifest the life they want and take intuitive-driven leaps like she did.

She built out her offers on Stan Store, just like she’d helped thousands of Creators do before, hosting everything in one beautiful link in bio that quickly converts her audience into customers and email subscribers.

She curated her offers around the work she was already known for:

Stepping into Abundance, a course about chasing your dreams before the money feels certain
Intuition Explained, a breakdown of what intuition is and how to feel it
Her nervous system grounding toolkit, giving you science-backed tools to regulate your nervous system
Living the leap, a six-week experience designed to help you find direction and alignment

Then she grew her business one sale at a time, figuring things out as she went.

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The Results: $100K and 90+ Students In 14 Months

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Lo spent three years telling Creators it was possible to make a living working for yourself with Stan Store. Then she proved it herself.

14 months after leaving Stan to create full-time, Lo hit $100,000 in revenue. She’s been able to help over 90 people through her programs and consistently earns five-figure months.

When I quit my job on a whim having no idea what I was going to do, I told myself I’m getting this plaque

Since betting on herself, she’s also:

Received opportunities to speak on stages
Moved into her dream apartment
Gained more freedom to be with family and friends or travel on her schedule
Inspired thousands of people to take their own leaps

All while finding fulfillment in the work she gets to do and learning to fully trust her own intuition.

“I trust and love myself in ways I never even thought possible.”

What’s Next for Lo

For Lo, hitting $100K in Stan sales is a milestone—not the finish line. It’s one of many proof points that have helped her build the belief she’s on the right track, and she has bigger leaps ahead of her.

Looking ahead, Lo is focused on pouring back into her community and teaching people how to be a magnet for their wildest dreams. She just launched a new community, The Bold Souls, to give her audience the space and structure to chase after their own breakthroughs, together.

And she’s constantly exposing herself to the same discomfort and inner work she asks of her students, taking her own leaps right alongside them.