TL;DR: The results are in! Stan’s 25 in 25 winners represent the boldest, brightest, and most community-driven Creators shaping the future of the online economy. From breakout stars to fan-favorites, these are the Creators turning creativity into real impact 💜
The Creator economy doesn’t stand still and neither do the incredible people who make it what it is. Last month, we announced the Stan 25 in 25 awards and nominees—a celebration of the Creators shaping what’s next: the innovators, the community builders, the dreamers, and the doers who are redefining what it means to build online.
The Stan Fam came together to nominate, vote, and recognize the best of the best across 25 categories. These winners represent not just creativity and growth, but the spirit that makes this community so special: the heart, hustle, and the courage to build something of your own.
It’s now time to celebrate this year’s Stan 25 in 25 winners! 🎉
Community Leaders
Community Over Competition Award: Amanda Schonberg
Amanda lifted others up at every step by sharing her knowledge, opportunities, and encouragement so everyone could win together.
Dream Community Award: Holland Birkemeyer
Holland built a thriving grassroots community that feels like family, proving the power of connection is the greatest growth strategy.
IRL Impact Award: Crystal Phan
Crystal took the digital world offline, creating real-world moments and experiences that brought her audience together in unforgettable ways.
The Voice Award: Dan Koe
Dan sparked the year’s most meaningful conversations, reminding us that creators can move culture, not just content.
On the Fast Track
Trailblazer Award: Cambria Wengert
Cambria pushed boundaries in 2025 and in a niche no one saw coming, opening doors for others to follow.
The Growth Engine Award: Jennie Blackwood
Jennie built her business with multiple revenue streams and showed what sustainable creator growth really looks like.
The Momentum Award: Irina Nikolaev
Irina hit $10K faster than anyone else this year, showing what’s possible when creativity meets momentum.
Highest Earning Creator: Brittany Forrester
Brittany topped the charts with the highest GMV of 2025, setting the bar for what’s possible when leveraging Stan for her business.
Up and Coming Creators
Breakthrough Creator: Aly McKinnon
Aly hit her first major milestone and showed that with consistency and creativity, big dreams start small.
Transformation of the Year: Anny Wang
Anny turned vision into reality, showcasing the biggest personal and professional glow-up of 2025.
Rising Star: Richie Y Choi
Richie brought a fresh voice, new energy, and unstoppable potential to the creator space this year.
Embodying the #STANFAM Mission
The Dream Store Award: Chloe Lee
Chloe built a store that perfectly captures what the Stan brand stands for creativity, heart, and purpose.
Authenticity Award: Jennifer Chou
Jennifer reminded us that being real beats being perfect every time. Her storytelling built deep trust and connection with fans.
Self-Made Award: Jim Tang
Jim proved that persistence pays off. He turned long hours, big ideas, and self-belief into a thriving Creator business.
Cause Creator Award: Nic Gaviria
Nic used his platform to make a difference, proving that purpose-driven content has real-world power.
Stan’s Biggest Stans
Global Dreamer Award: Glo Atanmo
Glo expanded her impact far beyond borders, inspiring Creators around the world.
Stan’s Biggest Stan: Lindsay Hill
Our loudest cheerleader, Lindsay, always shows up to support fellow Creators and spread the Stan spirit everywhere.
Creator of the Year: Jalen Nelson
The crown jewel of 2025! Jalen embodies everything Stan stands for: creativity, consistency, and community.
Innovation Award: Isla and Arran Coole
Isla and Arran are constantly pushing the bounds of how to use Stan products. Their resourcefulness and ability to think outside of the box has created an amazing connection with their local audience and cultivated community.
Creativity Is a Superpower Award: Mylene Mae
Mylene turned storytelling and product creation into pure art, inspiring Creators to dream, and build, bigger.
Fan Choice Awards
The People’s Dream Award: Daria Gocal
Daria turned a wild idea into a thriving business, proving that fans know a great story when they see one.
The People’s Hero Award: Olivia Parker
Olivia gave back to her community in meaningful ways, proving generosity is at the heart of great community and brand building.
The People’s Creator Award: Jefferson Isesele
Jefferson was chosen by fans as the most inspiring voice of 2025! And it’s well-deserved! He’s a Creator who consistently shows up, gives back, and keeps it real.
Partner Choice Awards
GaryVee Community Award: Meghan Lim
Meghan is consistently engaging in the GaryVee Community and spreading her positivity to other participants. Her vulnerability and relentless drive to empower others in their financial journeys make her a true standout.
Steven Bartlett Award: Jenna Mazzillo
Jenna was selected by Steven for her inspiring entrepreneurial journey that embodies the purpose, resilience, and passion that Steven believes is the DNA of great leaders.
2025: A Year of Growth, Community, and Creativity
Congratulations to all of our 2025 Stan 25 in 25 winners and nominees! You’re the heartbeat of this community. Your stories prove that success isn’t just about numbers. It’s about creativity, courage, and connection.
Here’s to every dreamer, doer, and builder making their mark. We can’t wait to see what you create next.
