How Zee Became a Stan Millionaire Without A Massive Following

Zee Slingsby is a business strategist for health and fitness coaches who built a 7-figure business without a massive audience—all while homeschooling two kids. She’s been a Creator for over a decade, and if there’s one thing she’s learned along the way, it’s the importance of building simple systems she can count on, like her Stan Store.

For years, Stan has been the foundation behind Zee’s core offers—helping her bring in over a million dollars in revenue without hustling daily or burning out. And it hasn’t just had an impact on her business—it’s what many of her clients have used to hit their first 6- and 7-figure breakthroughs, too.

Now, Zee is pulling back the curtain on how she built a 7-figure business on Stan with a small but loyal following, while guiding countless female coaches and Creators to success.

Zee’s “Accidental Entrepreneur” Journey

Zee never wanted to be an entrepreneur. She spent the first decade of her career in corporate sales and leadership roles, watching her clients—small business owners—struggle under the weight of their own companies.

She got her MBA and built a successful career. But somewhere along the way, health and fitness became her focus. She became a certified fitness instructor, started teaching in-person classes after her 9-5, and eventually began coaching clients online—taking her first payments through PayPal with no website.

What followed was a decade of pivots: a fitness studio she opened and later sold. An online fitness coaching business that grew alongside her firstborn. And eventually, a shift to teaching other coaches how to build what she’d built.

She launched four of her own ventures—three of which reached 6- and 7-figures. And the through-line wasn’t fitness or even business. It was leadership.

Today, Zee coaches health and wellness coaches exclusively—helping them build the kind of strategy-first, hustle-free businesses she wishes she’d had a roadmap for.

What Led Zee To Stan Store

When Zee launched her first course, the platform she used was clunky and cumbersome. She spent way too much time figuring out the tech—spending late nights teaching herself how to use it while her newborn slept.

She knew there had to be a better way. That’s when a fellow Creator friend told her about Stan Store.

Scaling Her Coaching Business With Stan Store

Ever since Zee discovered Stan, she’s used it to host her highest-ticket offers, like her 6-month Elevate Mastermind.

Her Stan Store is also home to:

• Rich & Relaxed, her signature container for health and wellness coaches
• 1:1 Coaching with varying levels of support
• Free masterclasses that bring in leads while giving back to her community

As a busy mom who homeschools, she’s grateful for how little Stan asks of her. She can create and launch a product entirely on her own—sometimes even on the go.

But what keeps her on Stan isn’t just the simplicity—it’s the consistent experience. Stan’s checkout flow is intuitive and predictable, and Zee believes that’s what drives sales. It’s one of the many reasons why a Stan Store is the first thing she tells her students to set up.

How Zee Hit 7-Figures With A Small Audience

Zee was intentional about selling premium offers from the start—which means she’s never needed a high volume of buyers to make serious revenue. Most of her Stan sales come from subscriptions, which give her consistent, recurring income from her most dedicated clients.

And instead of trying to double her audience to keep sales coming in, she pours into her existing community and relies on features like Stan Store funnels to maximize the value of the customers she already has.

For Zee, building wealth with a smaller audience all comes down to strategy, unwavering commitment, and coaching what you’re actually passionate about.

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The Result: Over $1 Million in Stan Stales

💸 Since joining Stan Store, Zee has earned seven figures on the platform.

She’s built her business by showing up authentically, keeping her storefront simple yet compelling, and letting her client results speak for themselves.

Her Elevate Mastermind is now her highest-earning offer on Stan, bringing in hundreds of thousands of dollars annually. And because she’s built her business around recurring subscriptions and high-ticket offers, she doesn’t have to constantly chase new leads or hustle to create more content.

Her success didn’t happen overnight—she played the long game, learned through trial and error, and refused to quit.

Today, Stan Store hasn’t just given Zee revenue. It’s helped her create a flexible lifestyle where she can work a few days per week and spend the rest of her time with her kids. And her business finally feels like it’s working for her—not the other way around.

Her success as an entrepreneur has already sparked a ripple effect. She’s been able to lead dozens of other top Stan Creators to their first 6 and 7-figure milestones on Stan Store. And at home, she’s inspired her 7-year-old daughter to start her own bracelet-making business—designing everything herself in Canva.

What’s Next For Zee

Zee is leaning into repeatability over reinvention. Her Elevate Mastermind is heading into its fourth year, Rich & Relaxed into its third, and her accelerator program runs on a predictable 12-week cadence.

Instead of chasing the next offer or milestone, she’s enjoying what she’s built—offers she’s passionate about, a community she loves supporting, and a relaxed pace of work.

It took nearly a decade of building, launching, and figuring things out to get here. And for Zee, this has always been the whole point: building wealth without sacrificing the life you built it for.

Ready to launch your own Creator business? Stan Store is the easiest way to get started—no tech savviness required. Try it for the next 30 days and see why Creators like Zee love using Stan.