TL;DR
Tina Ghazi grew an audience of over 600K followers across platforms and built a million-dollar digital products business in just 2.5 years. Along the way, she’s learned just how important it is to maximize the value of your existing customers instead of constantly chasing new ones. That’s why she uses Order Bumps—a simple one-click tool that’s helped lift her AOV by 50%. We’re breaking down how she uses them to earn more from every sale, what makes a good one, how to price it, and the mistake most Creators make.
Tina Ghazi has mastered the art of making money from digital products and growing on Instagram. In 2.5 years, she’s grown her Instagram account from under 1,000 followers to nearly 500K and built a million-dollar digital products business.
But what’s most impressive about Tina isn’t just that she’s grown—it’s how she’s done it. She’s been intentional about building a business around her life instead of the other way around.
She refused to follow the ‘social media gurus’ advice to post every single day and found a rhythm that worked for her, putting her energy into creating genuinely valuable content and products.
Now, she teaches others how to turn an Instagram account into a profitable business using Canva. And she’s candid about the strategies that have helped her earn more in her own business—like Order Bumps.
How Tina Built a Million-Dollar Business
A few years ago, Tina’s life looked completely different. She was a new mother working as a full-time graphic designer in Germany, feeling burnt out by freelancing.
She noticed that the most successful people found ways to trade less of their time for money—and she was determined to do the same. After some trial and error, she found her way in through digital products.
Tina dedicated herself to mastering Canva and Instagram, using her graphic design expertise to create simple guides, ebooks, and tutorials once and sell forever through her Stan Store.
After a few months of refining her approach, she had a breakthrough—her first $10K month. That’s when she knew she was on to something.
Since then, she’s rapidly scaled her business and expanded into online courses, teaching other women how to turn their skills into digital product businesses of their own.
Tina’s Secret to Earning More (Without A Massive Audience)
Most Creators believe the path to more income is simply more followers or customers. But if there’s one thing Tina’s learned, it’s that real growth doesn’t come from chasing new customers—it comes from maximizing the value of the ones you’ve already got.
And one of the simplest ways to do that? Order Bumps.
What Are Order Bumps?
Order Bumps are a simple but powerful way to boost sales through add-on purchases. They’ll appear in your Stan Store as a checkbox on your product’s checkout page—giving your customers the option to add another one of your offers to their order in a single click.
Think about the last time you were at the grocery store. Right before you paid, you probably noticed a row of low-ticket items by the register—gum, candy, magazines. You didn’t walk in planning to buy them, but once they were in front of you, saying yes was easier.
Order Bumps work the same way. By giving your customers the option to add offers at checkout, you can boost your average order value (AOV) by over 35% on average.
Tina’s Take on How to Use Order Bumps to Boost Sales
We asked Tina to share her experience with Order Bumps and thoughts on how Creators should use them—what makes a good one, how to price it, and where most Creators go wrong. Here’s what she had to say.
How would you recommend Creator-Entrepreneurs use Order Bumps to grow their digital product income?
Order Bumps have been super valuable for me, and I definitely recommend them for other Creator-Entrepreneurs. The biggest benefit is that they help increase your AOV, which is really important for any business that wants to become more profitable.
In one of my best-performing funnels, I’ve seen Order Bumps increase my front-end AOV by around 50%. This means I can make significantly more revenue immediately after someone buys.
What makes a great Order Bump?
From my experience, a great Order Bump is something that complements the core offer. It should help the customer get a better result, make the process easier, or improve the overall experience of what they just bought.
Do you have any recommendations for pricing Order Bumps?
I’ve seen Order Bumps work best when they’re priced lower than the core offer, because it keeps the buying decision simple and easy. Once the price gets too high, it starts to feel like a separate offer instead of a natural add-on.
How have you personally used Order Bumps to grow your business?
One of my best examples comes from a funnel we scaled to around six figures per month—a lot of our Order Bump data comes from that funnel specifically.
Order Bumps played a major role in increasing profitability by boosting our AOV significantly without requiring additional lead generation.
We’ve also seen our students benefit from this when they start thinking more strategically about their offers instead of treating every product as a completely separate sale. Sometimes a simple complementary add-on can make a much bigger impact than constantly creating brand-new products.
What’s a common mistake you see Creators make?
The biggest thing I’ve noticed is that Order Bumps are often underutilized. Most Creators either don’t use them at all or add random products that don’t actually connect to the core offer.
A good Order Bump should feel like it’s part of the same customer journey—not just an extra product thrown in at checkout.
Another common mistake I see when it comes to selling in general is overcomplicating the buying process. The more clarity and alignment you create between the main offer and the next step, the better the customer experience tends to be.
Start Earning More From Every Sale
You don’t necessarily need a bigger audience to earn more. Sometimes all it takes is finding simple ways to get more out of every sale you make. That’s exactly what Order Bumps do.
With Stan Store, Order Bumps only take a few seconds to toggle on and work quietly at checkout every time someone buys your offers. It’s the kind of small optimization Tina believes can have a tremendous impact on your income.
Want to see what Order Bumps can do for your business? Try them yourself with a 30-day free trial of Stan Creator Pro—and discover why top Creators like Tina choose Stan.
